Chap. 1 What is Public Relations, Anyway? * Marston’s 4-step Race Model * R = Research * A = Action * C = Communication * E = Evaluation * The model describes the public relations process * Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication * Public relations helps an organization and its publics to mutually adapt to
Words: 5318 - Pages: 22
transactions, thereby inflating top line and bottom-line for Enron5. He also started working on a controversial concept of accounting - mark to market3, whereby any potential of future earnings could be reported as revenues today which enabled Enron to report future potential revenues without actually realising them. I feel it’s alright for the management and Board to advise shareholders regarding their business plans and business potential but it should not cross the line where they start recording value
Words: 1298 - Pages: 6
anyone, just the want to prosper or better themselves to have a good life. Would the company that held the contract consider this person evil, I would think so, very, very evil possibly. The view from many companies is what is going to affect the bottom line. If they pay for someone to work for their company, this is like an asset to them. The thought of good vs. evil is not a factor, it’s
Words: 780 - Pages: 4
HRM as a means to contribute to profitability and quality. True False | 2. | Orientation and skills training are responsibilities of HR personnel involved in analysis and design of work. True False | 3. | The three product lines of HR as a business are administrative services and transactions, business partner services, and strategic partner roles. True False | 4. | The amount of time that the HRM function devotes to administrative tasks is decreasing, and its
Words: 16241 - Pages: 65
Procter and Gamble Strategic Plan Paper LTA MGT 498 April 8, 2016 Robert Shereda Procter and Gamble Strategic Plan Paper The business world changes as often as the earth rotates around the sun. The way businesses remain successful is by choosing to embrace change, but wanting change is not enough. To stay competitive, a business must foresee change and adapt in a way that maintains profit, customers, and shareholder loyalty. Ways this will be achieved is through a carefully planned and
Words: 2535 - Pages: 11
Daniels Fund Ethics Initiative University of New Mexico http://danielsethics.mgt.unm.edu Integrating Business Ethics in Business Courses INTRODUCTION Teaching business ethics requires an understanding of the organizational dimensions of ethical decisionmaking. Although most people believe that employees learn to be ethical at home and school and through life experiences, the work environment creates challenges for even the most ethical person. For example, employees cannot always make independent
Words: 7020 - Pages: 29
Making Ethical Decisions When it comes to business ethics, businesses are concerned with morality and fairness in behavior, actions and the policies that take place within that business. Ethical issues arise at many different levels, but at the organization level these issues carry consequences for the organizations’ reputation and success in the community. How an ethical issue is handled within the organization may have serious organizational consequences. It is very important
Words: 622 - Pages: 3
The Characteristics of a CEO Eldrick D. Rodgers Dowling College Leadership, Ethics and Quality Management MGT 6373- CRN 93634 Abstract Who are CEO’s? What is the role of a CEO? What characteristics does a CEO possess? These are questions that may stand out in the minds of subordinates who daily do work and seek to achieve results on the behalf of the CEO. As a bottom line, for whom does people work for other than the CEO and their ultimate goal is to provide results on behalf of the company
Words: 611 - Pages: 3
Business Ethics across cultures The first of the two articles that will be reviewed for this paper is by Tamar Lewin of the New York Times. In August of 2001 thirty Nigerian families sued the large drug company Pfizer in the Federal Court of the United States. The families alleged that Pfizer conducted an unethical trial on their children during the meningitis epidemic of 1996 The Pfizer Company sent a research team to the Infectious Disease Hospital in Kano, Nigerian in 1996 to test an experimental
Words: 1437 - Pages: 6
Summary 3 Introduction 4 Research Findings 5 Finding Number 1 5 Finding Number 2 6 Finding Number 3 7 Recommendations 8 Conclusion 9 References 10 Executive Summary Strong business ethics and social responsibility go a long way for businesses. My CEO had tasked me with researching how ethics and social responsibility affect our employees, reputation, and relationships. Promoting good ethical standards at first glance seems like the right thing to do, however through studying the research
Words: 3062 - Pages: 13
