of: Dr. Ramkishen. Y Faculty in Marketing K J SIMSR K J Somaiya Institute of Management Studies & Research IV Trimester, 2012 Abstract: Rural marketing involves addressing around 700 million potential consumers, over 40 per cent of the Indian middle-class, and about half the country's disposable income. According to a NCAER study the consuming class households in rural equals the number in urban and awareness The recent NCAER publication "The Great Indian
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Leadership Leadership Scenario Effective managers that apply leadership theories and motivation theories can create productive employees to reach organizational goals. In the case study “A Question of Motivation” Robbins and Judge (2007) have created two managers for this scenario; Jonathan is the more effective manager who is liked by his employees while Dan is a less effective manager that is not well liked. They also introduce two employees; Stephanie who works for Jonathan she
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Effective managers that apply leadership theories and motivation theories can create productive employees to reach organizational goals. In the case study “A Question of Motivation” Robbins and Judge (2007) have created two managers for this scenario; Jonathan is the more effective manager who is liked by his employees while Dan is a less effective manager that is not well liked. They also introduce two employees; Stephanie who works for Jonathan she is very happy with her job and has a high
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Case Study - Unit II ID: 231985 Nguyen Thi Cam Thuy Columbia Southern University MHR 6451 – Human Resource Management Methods Professor Dr. Erica Gamble According to Dessler, G. (2015). For 20 years, Joie de Vivre has rebuilt the facility hotel. Since 1987, Joie de Vivre has expanded the size of company with more than 30 properties with the intention of creating cheerful, comfortable in San Francisco, California, and then through the Arizona
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Case Study Assignment ------------------------------------------------- Marketing to the Bottom of the Pyramid Case Study: Bottom Of The Pyramid 1) Firstly, firms have to understand that the BOP market is living in a vastly different environment from the urban countries hence they have to cooperate with the local government to reach out to this segment. Marketing to the BOP market require major considerations on the type of product to be marketed, technology availability, distribution
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Microfinance & Education (A Research Study) Poverty, and the alleviation thereof, has been a discussion that has spanned centuries, specifically in the Unites States of America (USA). Now while those discussions have taken shape in various itineration’s (ie: political platforms, debates on entitlement structure, or simply encouraging individuals to help those less fortunate), everyone seems to agree that its ultimate remediation is beneficial to society; however, in terms of the actual path of
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Pei Sien Poh Professor Martin d.light Case Study Executive Summary d.light is a social global enterprise providing affordable solar-powered solutions designed for the two billion individuals in the developing world without access to reliable energy, founded by Sam Goldman and Ned Tozun. There are offices located in Africa, China, South Asia, and the United States. d.light has successfully improving lives of over 50 million people by selling over 10 million solar light and power products
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/2045-4457.htm SAJGBR 2,1 Profiting from poverty: ethics of microfinance in BOP Linda M. Sama and R. Mitch Casselman Department of Management, Peter J. Tobin College of Business, St. John’s University, New York, New York, USA Abstract Purpose – This paper seeks to examine the ethical dilemmas that emerge when offering microfinance services in BOP markets. Design/methodology/approach – Utilizing
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CARLSBERG IN EMERGING MARKETS Case study – Essay III References Books Gupta, A.; Wakayama, T.; Rangan, S. (2012) Global Strategies for Emerging Asia; 1.Auflage; San Francisco (2012) Agtmael, A. (2007) The Emerging Markets Century: How a New Breed of World-Class Companies is Overtaking the World; 1.Auflage; New York (2007) Armstrong, G.; Kotler, P.; Saunders, J.; Wong, V. (2011) Marketing – Grundlage des Marketing; 5. Aktualisierte Auflage; München (2011)
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Mini-Case 3: Marketing to the Bottom of the Pyramid 1. Establish a set of guidelines a. How will the company emphasize the value of their product? i. Low-income consumers have less discretion when it comes to what they can spend their funds on so it is important to promote a product by emphasizing its long term value and cost savings compared to a competitor’s product. b. What are the best media avenues for reaching low-income consumers? ii. Many low-income
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