COMPONENTS OF A MARKETING AUDIT Extract from Kotler, P, and Keller, K. Marketing management 2012 14 ed. Pearson pages 666 - 667 TABLE 22- 10 COMPONENTS OF A MARKETING AUDIT Table 22.10 Components of a Marketing Audit Part I. Marketing Environment Audit Macroenvironment A. Demographic What major demographic developments and trends pose opportunities or threats to this company/ What actions has this company taken in response to these developments and trends? B. Economics What major
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Chapter 1—Effective and Ethical Communication at Work MULTIPLE CHOICE 1. Communication skills are |a. |not as important in technical fields. | |b. |critical to effective job placement, performance, career advancement, and organizational success. | |c. |required only for high-level positions. | |d. |not
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TELECOMMUNICATIONS Telecommunication is communication at a distance by technological means, particularly through electrical signals or electromagnetic waves. Due to the many different technologies involved, the word is often used in a plural form, as telecommunications. Early telecommunication technologies included visual signals, such as beacons, smoke signals, semaphore telegraphs, signal flags, and optical heliographs. Other examples of pre-modern telecommunications include audio messages
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the most effective promotional tools for companies such as Nokia - for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A "push" strategy tries to sell directly to the consumer, bypassing other distribution channels (e.g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull A “pull” selling strategy is one that requires high spending on advertising and consumer
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media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals. With the increase in the number of internet users the use of social media has grown over the past decade. And the usage has progressively grown from individuals to businesses. Many organizations
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―Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.” Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. A social definition of marketing is that ―marketing is a societal process by which individuals and groups obtain
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Matrix Structues Informal Structures Choosing these depends on: - Level of skill of employees - Business environment (eg. amount of competition) - Desire to move away from risk taking culture; more quality than innovation; then they may become more highly structured - Leadership styles* of senior executives Impacts on competitiveness: - Ability to make quick decisions - Efficient operation at minimum cost - Effectiveness of channels of communication - Identity of those involved in the decision
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Effective Communication in the Workplace Harriet Sanders Organizational Behavior Dr. Tyrone Woodard September 15, 2013 Effective Communication in the Workplace Communication is vital to the success of an organization. Communication refers to the process by which information is transmitted and understood between two or more people (McShane & Glinow, 2013, p. 260). Although organizations tend to rely on other mechanisms such as corporate goals and objectives, communication is what links
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26 strategic Communication case 3 steve greenland and Bernadette van lunenBurg Swinburne University of Technology It’s all in the design: How IKEA makes you buy with clever store design introduction This case study reflects on one of the most significant challenges facing modern-day retailers—online versus high street distribution and the viability of physical outlets. Here we examine the importance of ‘place’ in the marketing mix, covering aspects such as channel strategy, store
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just went and fixed the glitch in accounting that allowed him to get his paychecks. Based on these issues, the core issue in the communication that Lumbergh has with his employees. His inability to be clear with Waddams causes the company a five-year salary cost and fails to communicate with the employee, demonstration a lack of importance to their well being. Communication in organizations is the way information is passed on and understood between groups of people. Messages are formed, encoded and
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