Marketing Club of G.I.M presents SUMMER PLACEMENTS 2011- MARKETING GUIDE BOOK MECCA 2011 Marketing club of G.I.M Contents Disclaimer .............................................................................................. 2 Introduction ............................................................................................ 3 Section-A: Career Choice ................................................................... 4 Is Marketing The Right Career For You? ..........
Words: 7676 - Pages: 31
AN ADVERTISING PLAN FOR by Brian Catbagan, Jen Jue, Gerardo Payno, Lian Reyes, Michael Tiu SUBMITTED TO Mrs. Tessa Jazmines OCTOBER 5, 2010 IN PARTIAL FULLFILMENT OF THE REQUIREMENTS FOR Journalism 151 College of Mass Communications University of the Philippines, Diliman 1|Page MILKSTAR: EVERYDAY FRESHNESS CATBAGAN. JUE. PAYNO.REYES.TIU. EXECUTIVE SUMMARY MILKSTAR Goat’s Milk is a fairly young product in the Php39B drinking milk market. Entering the field on January 2010, their milk
Words: 4250 - Pages: 17
3.1 Explain how sales strategies can be developed in line with corporate objectives. Prior to answering this quesltion, it is essential to define the two key words on which the discussion shall be based. First, sales strategy refers to the concept that a company has about how it will achieve its marketing goals, in addition to clarifying the objective and the purpose of their business offerings (Weber 2006). This is not to be confused with sales tactics which are defined as the actions that a company
Words: 3355 - Pages: 14
Task 1: - Type of consumer buying decisions: Routinised response behaviour - Purchase decision-making process: + Need/problem recognition: want to wake up when working or studying, feel thirdty, relax, communicate with friends, discuss about business work + Information search: mostly internal information. People choose a café based on their habits, memories or hobbies + Evaluation of alternatives: taste, quality, brand, places, services and price + The purchase decision:
Words: 993 - Pages: 4
The Corporate Planning Process Corporate planning is a practise used in business in planning out a strategy that will result in a surge in revenues and increased profits (Hill, B. No date). The corporate strategic planning process is a distinct and well-organised organizational effort aimed at the thorough description of corporate strategy (Stock and Lambert, 2001). The subsequent steps are followed in the corporate planning process before a corporate logistics plan can be created. 1. Evaluation
Words: 851 - Pages: 4
article ‘ The management skills - The Core Skills Needed to Manage Your Team’, Mindtools (2014) discuss the some of the key points about how to be a team managers and how to do can thrive and succeed. These range from deciding who does what and how to choosing the right people also to developing , motivating people and with the developing. In addition, this article also cover the most common pitfalls to be avoided. The article is related to the my topics ‘team and teamwork’. However, it is not useful source
Words: 1802 - Pages: 8
CIPD Unit of Assessment – 09005 Unit title Resourcing and talent planning Level 3 Credit value 6 Unit code 09005 Unit review date Sep-11 Qualifications link Certificate in Human Resource Practice Aim To develop the learners’ understanding of the principles and practice of resourcing and talent planning Unit abstract Organisational success depends on having the right skill mix. This unit provides an introduction to resourcing and talent planning process. Studying this unit will enable
Words: 883 - Pages: 4
International Marketing plan on FlipKart Service Student ID: 350 2015 DEEPAK, STUDENT ID: 350 FlipKart Manager 7/16/2015 FlipKart Service Submitted to Udara Wickramasinghe Submitted by Deepak Kumar Sreeramula (Student ID: 350) ICNZ 2015 Executive Summary China's spectacular economic growth-averaging 8% or more annually over the past two decades-has produced
Words: 6262 - Pages: 26
K¨ksal o Ness B. Shroff Atilla Eryılmaz c Copyright by Onur Ozan K¨yl¨ o˘lu o u g 2010 ABSTRACT We are in the midst of wireless revolution, and increasing demand continues for wireless applications. This explosive growth, of wireless communications and services, inevitably renders security into a challenging quality of service constraint that must be accounted for in the network design. The state of the art methods in combating the security threats are usually founded on cryptographic approaches
Words: 47476 - Pages: 190
BANKING PROJECT | October 2 2011 | ABSTRACT: The pulse of this era says that for a successful venture customer relationship management (CRM) is to recognized as a widely acceptable concept. In simple words to understand CRM we can consider it another name for the banker customer relationship. Macro-economic factors like globalization, liberalization and modernization has given it a new
Words: 4655 - Pages: 19