.......................................................................................................... 5 Industry Analysis .................................................................................................................. 7 Company & SWOT Analysis ................................................................................................ 11 Current Situation &Global Market ..................................................................................... 17 Competitor Analysis
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Internship Report on | | A Study of BRAND REPOSITIONING STRATEGIES AND BRAND PERCEPTION OF CITIZEN ECO DRIVE WATCHES By Vivek Kumar 149010108 (BIM BANGALORE) To Bharathidasan Institute of Management Period (March 2009 –30th
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market was dominated by Timex, Hattori-Seiki, Citizen and Swiss manufacturers before the introduction of Swatch. Each brand had their unique brand positioning in the market because of the different product attributes and value proposition offered and thus were popular among different category of customers. Watches above 350$ SWISS COMPANIES Watches between 50$ - 350$ HATTORI - SEIKO Watches below 50$ TIMEX Market positioning of various watch brands – Early 1980s SWISS WATCHES Prior
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McDonald’s “Seniors” Restaurant 1. Evaluate Quinn McMahon’s current strategy regarding senior citizens. Does this strategy improve this McDonald’s image? Answer: I think so, every owner/manager needs and has to evaluate their surroundings and either adjust or change their atmosphere to the customer’s needs. In some cases, I have seen McDonald’s restaurant’s representing a 1950’s dinner. This may bring in a certain market age gender or a variety on that matter just to get a feel of the older
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project. HMT PROFILE- HMT is incorporated in India in 1953 by the government of India as a machine tool manufacturing company. Over the years it diversified into watches, tractors, printing machinery, metal forming presses, die casting and plastic processing machinery, CNC systems and bearings. Today if we talk about HMT, it comprises of subsidiaries under the ambit of holding company, which also manages the tractors business directly. Earlier HMT was dealing only in watches but now in deals in many
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FOSSIL , INC.: EVOLUTION OF THE BRANDED FASHION WATCH On an April morning, 1993, Tom Kartsotis woke up worth over $42 million on paper and owner of a considerably stronger company. The previous day’s initial public offering of 2.4 million shares had returned $18.7 million to Fossil. Starting from modest beginnings, Fossil had emerged as a major competitor in the highly-competitive branded fashion watch industry. Tom’s months of hard work had resulted in a successful initial public stock offering
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political cronyism.[iv] The current U.S. Vice-President Dick Cheney, who previously held the CEO of Halliburton from 1995 to 2000, is criticized to facilitate the government contracts to be available to the company even though he has persistently said that he has severed all business ties with the company. Even though there needs to be fine line between a corporation’s business and the government’s business, in reality, both business and government need to work together to achieve the common goal
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Swatch team asked a crazy question: Why can’t we design a striking, low-cost, high-quality watch and build it in Switzerland? The bankers were skeptical. A few suppliers refused to sell us parts. They said we would ruin the industry with this crazy product. But the team overcame the resistance and got the job done. — Nicolas Hayek1 In 1993, Swatch was the best-selling watch in the history of the watch industry. In 1992 alone, it sold 27 million units, while cumulative sales surpassed 100 million
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2: Arunava Maity, Firoj Kumar Meher, Parvez Izhar, Pooja Sharma 1940’s- The Swiss dominated the watch industry because of their centuries-long history of jewelry-making expertise. Prior to the 1950s, watchmaking was a craft that required the skills of a master jewelry maker combined with the expertise of a micromechanical engineer. 1945’s-By 1945, The Swiss accounted for 80% of the world’s total watch production and 99% of all U.S. imports. 1951-Emergence of Low Cost Competition. U.S. Time introduced
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Harvard Business School 9-400-087 June 12, 2000 Rebirth of the Swiss Watch Industry, 1980–1992 (A) “Time is fast running out for the ailing Swiss watch industry.”1 —The Globe and Mail By the end of 1983, Hayek Engineering, a Swiss consulting firm founded by chairman and CEO Nicolas Hayek, was becoming increasingly involved in solving the mounting problems facing the Swiss watch industry, which was on the brink of disaster. Hayek Engineering had initially been recruited by the creditors
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