Background of Case 1: Coffee Pot Coffee Pot is a company whose business is selling coffee drinks to consumers. Balkis, the daughter of Coffee Pot late president, takes over his job as the new president of the company after the death of her father. The company has been making losses in recent years. Since the company cannot compete with Starbucks, based on the quick strategic analysis, the company needs to come up with new strategy to attract customers. By using her knowledge in bio-chemical engineering
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Keurig Coffee Maker Eric XXXX Strayer University Online English 315 Edward F. Palm, Ph.D November 12, 2011 November 12, 2011 Eric XXXX XXXXXXXXXXXXXX. XXXXXXXXXX XXXXXXXXXXX XXXXXXXX November 12, 2011 Mr. Mark Smith, COO Flight Evolution Concepts P.O. Drawer Z Ft Monroe, VA 23604 Dear Mr. Smith: Enclosed is a copy of my justification report regarding the funding and replacement of the current office coffee maker with the Keurig coffee maker
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Keurig Coffee Maker Eric XXXX Strayer University Online English 315 Edward F. Palm, Ph.D November 12, 2011 November 12, 2011 Eric XXXX XXXXXXXXXXXXXX. XXXXXXXXXX XXXXXXXXXXX XXXXXXXX November 12, 2011 Mr. Mark Smith, COO Flight Evolution Concepts P.O. Drawer Z Ft Monroe, VA 23604 Dear Mr. Smith: Enclosed is a copy of my justification report regarding the funding and replacement of the current office coffee maker with the Keurig coffee maker
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PROD 2100 - 2110 Production and Operations Management 2004-2005 Pierre Semal Prod 2100/2110 Introduction 0 Rules of the Game Tutorials Readings • • • Morgan, “Mechanization Takes Command” in “Images of Organizations”, Sage Press, 1986. Meal, “Putting production decisions where they belong”, HBR, 1984. Zeithaml, Berry, Parasuraman, “Communication and control processes in the delivery of service quality”, Journal of marketing, 1988. Working Sessions: • Individual • Computerized
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new restaurant venture with an expected opening date in March of 2005 in Somewhereville, Texas. The business is a coffee shop located in Old Town, a newly renovated section of town, with antique shops and galleries along the main street. We will specialize in coffee, tea, cappuccino, frozen cappuccino, and homemade cookies and brownies. There are no other shops that only serve coffee in Old Town, the nearest being over five miles away. Our target audience is intellectuals/artists/writers. Currently
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brews of coffee throughout the day in order to get their fix. They escape just for a couple of minutes to the nearest coffee shop around the corner or walk down the thin pathways between cubicles towards the break room. Once a cup has been poured, every sip is a hybrid of rejuvenation and relaxation so they can focus on the task ahead; however, getting a hot dose of caffeine is not always as easy as it seems. There are potentially long lines served by overwhelmed baristas or unclean burnt pots left
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COMPANY INFORMATION Name :: Green Mountain Coffee Roasters, Keurig Coffee Website :: www.greenmountaincoffee.com, www.gmcr.com, www.keurig.com Industry :: Processed & Packaged Goods- Coffee Makers BACKGROUND & HISTORY Green Mountain Coffee Roasters, Inc. (GMCR) was founded in 1981 as a small café and combined with Keurig in 2006 (About GMCR, 2004-2009). GMCR produces specialty coffee and coffee makers; Keurig is the maker of a single cup coffee maker as well as specialty teas and coffees.
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Case Study Report COMPANY NAME/WEBSITE/INDUSTRY Green Mountain Coffee Roasters (GMCR) Maker of specialty coffee and coffee makers ~www.gmcr.com and Keurig Inc. (Proprietary company of GMCR) Maker of the Single cup brewing system in North America BACKGROUND/HISTORY GMCR is a specialty coffee company based in Waterbury, Vermont. This company went public in September 1993. Green Mountain Coffee Roasters began in 1981 as a small café in Vermont. The demand grew with requests being made by
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COMPANY NAME/WEBSITE/INDUSTRY Green Mountain Coffee Roasters, Keurig Coffee/ www.gmcr.com, www.keurig.com / Specialty Coffee-Coffee Makers BACKGROUND/HISTORY Green Mountain Coffee Roasters, Inc. is a leader in specialty coffee and coffee makers, is highly recognized for its award winning coffees, environmentally and socially responsible business practices, and innovative brewing technologies. Green Mountain Coffee Roasters was founded in 1981 by Bob Stiller in Waitsfield, Vermont. In 1993 GMCR
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Strategic Marketing Plan for the Starbucks Coffee Company Table of Contents Introduction and background 3 Company mission, company objectives 3 Market definition and product or brand background 4 Evaluation of results and conclusion about problem 5 Situational Analysis 5 Internal analysis 5 Customer analysis 7 Industry analysis 8 Competitor analysis 11 Distribution and supplier analysis 11 SWOT analysis – Confrontation Matrix 12 Choice of option 13 Marketing
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