CUSTOMER RELATIONSHIP MANAGEMENT AND EBUSINESS John Muiga Wanjiku School of Human Resource Development, Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya Email: mjwanjiku@gmail.com, Abstract — These paper looks into customer relationship management which is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty and explores it in context to e- business. It goes ahead to relate social networking revolution
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European Management Journal Vol. 19, No. 5, pp. 534–542, 2001 2001 Elsevier Science Ltd. All rights reserved. 0263-2373/01 $20.00 S0263-2373(01)00067-6 Cross-Functional Issues in the Implementation of Relationship Marketing Through Customer Relationship Management LYNETTE RYALS, Cranfield University School of Management SIMON KNOX, Cranfield University School of Management There is a major change in the way companies organise themselves as firms switch from productbased to customer-based structures
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Review Customer relationship management has become very popular now days due to increase in competition among all type of business. Customer relationship management always demands from the companies to create the values for the customers by delivering them the products and should expect the profitable returns in exchange. Customer relationship management is mainly focusing on how the business can retain its existing customers in this competitive environment. Customer relationship management means
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based on the where they are used in the hierarchy of an organization. For example, Transaction Processing System for worker used, Management Information Systems for Middle Managers used, Decisions Support Systems for senior managers used and Executive Information System for executive used. There are some general types of information systems. For example, a database management system (DBMS) is a combination of software and data that makes it possible to organize and analyze data. DBMS software is typically
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ENTERPRISE SYSTEMS MIS, 2015 Learning Objectives How do enterprise systems help businesses achieve operational excellence? How do supply chain management systems coordinate planning, production, and logistics with suppliers? How do customer relationship management systems help firms achieve customer intimacy? Traditional View 3 MIS, 2015 Enterprise Systems 4 MIS, 2015 Cross-functional process 5 Many business processes are cross-functional,
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CUSTOMER PORTFOLIO MANAGEMENT – The construct and performance Harri Terho Sarja/Series A-4:2008 Copyright © Harri Terho & Turun kauppakorkeakoulu ISBN 978-951-564-592-0 (nid.) 978-951-564-593-7 (PDF) ISSN 0357-4652 (nid.) 1459-4870 (PDF) UDK 658.8 658.89 658.8.012.2 Esa Print Tampere, Tampere 2008 ACKNOWLEDGEMENTS Writing this dissertation has been a huge learning experience. Over the years I have received great support from a large number of people. I wish to thank everyone
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Adrian Payne & Pennie Frow A Strategic Framework for Customer Relationship Management In this article, the authors develop a conceptual framework for customer relationship management (CRM) that helps broaden the understanding of CRM and its role in enhancing customer value and, as a result, shareholder value. The authors explore definitional aspects of CRM, and they identify three alternative perspectives of CRM. The authors emphasize the need for a cross-functional, process-oriented approach
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sales, applications retrieve vital information and support management in their decision making process. Enterprise Systems are large scale, integrated application software packages that use the computational, data storage, and data transmission power of modern information technology. Enterprise systems are a combination of computer hardware and software that a business uses to organize and run its operations. 2-How do supply chain management systems coordinate planning, production, and logistics
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Minitrex Surendra Garapati Wilmington University Customer Relationship Management: Customer Relationship Management is well known for practices and technologies that any organization will use to improve and investigate, for developing business relationships with customers and helping with customer maintenance there by driving to sales growth. This system is used to obtain information about the customers that are involved in the company relationships. That would include the company’s website, telephone
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standards and control drivers. 2. a) Define customer relationship management (CRM) systems. Customer relationship management (CRM) entails all aspects of interaction that a company has with its customers, whether it is sales or service-related. While the phrase customer relationship management is most commonly used to describe a business-customer relationship (B2C), CRM systems are also used to manage business to business to business (B2B) relationships. Information tracked in a CRM system includes
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