T-Mobile Promotes with Celebrity Sidekicks Case Summary: T-Mobile is the fourth largest cell phone provider in the United States. AT&T plans to pay $39 billion to buy Deutsche Telekom's T-Mobile USA in a deal that is expected to attract intense regulatory scrutiny as it creates a new U.S. mobile market leader. Key Marketing Issues Product T-Mobile provides a wide range of mobile phones with different features which target customers in terms of their communication needs and wants. Price
Words: 747 - Pages: 3
------------------------------------------------- Airborne Express Case 1. How has Airborne survived, and recently prospered in its industry? Please address why you think it was difficult for bigger competitors such as FedEx to imitate Airborne’s strategy. Although Airborne does not get the publicity that FedEx and UPS get, they have managed to remain the third largest player in the express mail industry. One unique aspect that has helped Airborne maintain a leading position in the industry
Words: 1479 - Pages: 6
Question 11. In early 2003 Bristol-Myers Squibb announced that it would have to restate its financial statements as a result of stuffing as much as $3.35 billion worth of products into wholesalers’ warehouses from 1999 through 2001. The company’s sales and cost of sales during this period was as follows: | 2001 | 2000 | 1999 | Net sales | $18,139 | $17,695 | $16,502 | Cost of products sold | 5,454 | 4,729 | 4,458 | The company’s marginal tax rate during the three years was 35 percent
Words: 1015 - Pages: 5
As a multinational logistics corporation, DHL has a diversified pricing strategy, which based on the branches and subsidiaries in each market. Normally, the director of each nations’ SBUs decide their price, for example, according to the price data published by DHL 2014, their price for EU is €3.95 for the first kilo, while the price for international rise to €4.50, in compare with its competitors such as FedEx, UPS, DHL’s price level is about 20%~40% higher. However, they are all based on a standard
Words: 720 - Pages: 3
In the 1990’s, express mail was a profitable business, where individuals were spending almost $17 billion to ship items. Shipment volumes had increased 15-20% every year over the last ten years too. The three main shipping companies at this time were Federal Express, UPS, and Airborne Express. Airborne Express was the third largest shipping company during this time. Compared to UPS and Federal Express, Airbone needed to focus on the importance of service and speedy delivery to grow. Because the express
Words: 453 - Pages: 2
mission? Deutsche Bank is a German global investment and corporate bank with large branches of private wealth management and a commitment to corporate social responsibility. The company is based in Frankfurt and operates in more than 72 countries. Deutsche Bank defines itself as a company that strives to be the leading provider of financial solutions. The company takes pride in valuing their clients, their shareholders, their people, and the communities in which they operate. Deutsche Bank goes
Words: 1667 - Pages: 7
Airborne Express: Analysis of HBS Case Study Q1) 1. Threat of New Entry For the US Express Mail industry, the overall threat of new entry is very low. The following list and explanation captures the difficulty an entrepreneur might face in trying to penetrate the express mail market: * High capital requirements: In order to establish an express mail operation, the start-up capital required is too big for an individual to obtain. For example, Federal Express’ Superhub in Memphis has
Words: 1691 - Pages: 7
Market Report It was a quiet ending to a tumultuous week during which the benchmark S&P 500 lost 3.81 percent. The Nasdaq gave back 3.97 percent during the week. The Dow suffered a milder, but still substantial loss of 2.94 percent on the week. Even after the pullback during the week, the Dow is still positive by 1.89 percent on the year. The Nasdaq Composite has given back 3.03 percent during 2011. The S&P 500 has had the worst performance of the year among the majors, falling by 3.34
Words: 651 - Pages: 3
Exel Logistics along with Deutsche Post DHL, and third party supply chain, continues to “provide excellent services through their supply chain management solutions in Americans, and around the world. With over 300,000 employees in 220 countries, customer service fulfillment is their number one priority” (Exel, 2011). As the economy continues to shift up and down, the management team of Exel has to make sure that each department is focusing on delivering customer satisfaction, that may include “international
Words: 323 - Pages: 2
Forms of Industrial Organization Forms of Industrial Organization University of Phoenix Introduction Society has a limited amount of land, labor, and capital out of which to make things. Consequently, society must be very attentive when figuring out how to best convert its limited resources into the goods and services that people mostly desire. Firms may or may not face a lot of competition from other firms. At one extreme lies monopoly, in which a firm faces no competition because
Words: 1924 - Pages: 8
