Business Practicum Program 2nd Semester, AY 2014-2015 HANDOUTS Entrep 39E Product Development & Initial Business Plan Guidelines Revised by: Maria Angelita Ramona B. Libre-Valles, ExMBA Coordinator Business Practicum Program Department of Business Administration University of San Carlos In Consultation with Roberto H. Visitacion, DBA November 2014 Table of Contents | | Page | Calendar of Activities for 2nd Semester AY 2014-2015 | | 1 | The Business
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COURSE SYLLABUS COURSE TITLE: MGT/448 Global Business Strategies LSB04BSM09 REQUIRED TEXT/MATERIAL: Books 1. The World Is Flat A Brief History of the Twenty-first Century (Friedman) 2. International Business: Competing in the Global Marketplace, 5/e (Hill) 3. The Lexus and the Olive Tree: Understanding Globalization (Friedman) 4. Managing Cultural Differences (Harris, Moran) 5. Global E-Commerce Strategies for Small Business, (Da Costa, Laffont, Tirole) Scholarly Articles
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primarily been designed for teaching strategic marketing concepts, but has other equally significant learning experiences of an integrative nature. Used in combination with more traditional training methods such as lectures, discussions or case studies, Markstrat is firstly a very effective tool for learning strategic concepts; such as brand portfolio strategy, segmentation and positioning strategies, market research tools, as well as operational marketing. It emphasises the strategic perspective. Tactical
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AND MANAGEMENT KIMBER MADERAZZO 662.12 MARKETING COMMUNICATIONS FALL 2014 TUESDAYS 6:00-‐10:00 P.M. MALIBU CAMPUS SYLLABUS 662.12 MARKETING COMMUNICATIONS FALL 2014 Day/Class time: Tuesday’s
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MBA 6050 Marketing Management and Strategy College of Business Administration Bowling Green State University Spring 2014 Instructor: Dr. David A. Reid Phone: (419) 372-3410 Office: 285 Business Administration Building Fax: (419) 372-8062 E-Mail: dreid@bgsu.edu Class Hours: MW 1:30 - 2:45 p.m. (in BA116) Office Hours: MW 12:30 - 1:15 p.m.; 3:00 – 4:15 p.m., and other times by appointment “Marketing…is the whole business seen from the point of view of its final result,
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UNIVERSITY OF MINNESOTA CARLSON SCHOOL OF MANAGEMENT Marketing Channels 4060 – Mr. Lipe Instructor: Mr. Jay Lipe (I’d prefer Mr. Lipe over Professor Lipe) E-mail: lipex011@umn.edu (preferred method of contact) Phone: (612) 625-3335 Office: CSOM 4-125 Office Hours: Tue 9:45pm-11:15am (20 minute slots; details on sign ups below) Thu 9:45pm-11:15am (20 minute slots; details on sign ups below) Please see notes on office hours below. Teaching Assistants (TA)
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| |HTM 2304 | |MARKETING IN HOSPITALITY AND TOURISM | |Instructor details
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Course Overview: Pedagogy: There will be 10 classroom sessions of 90 minutes each, consisting of conceptual discussions, case studies, presentation and group assignments. Each group of students will consist of 5-6 students. The assignments / case studies involve library assignments and may be having some small practical studies. The guidelines for the same will be provided in class. Text: The recommended text used for the course is “ Business Ethics and Indian perspective ” by AC Fernando, Pearson
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|MKTG 3596 - Integrated Marketing Communications |Instructor: Charles F. Byers | |Lec. #94665 |Office: Lucas Hall 216W | |Santa Clara University |Phone: 408-310-9244 | |MBA Winter 2014
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4190 International Marketing IBN302.H1N 5 IB3416 M 5:00P-7:30P Todino, H This course examines the fundamentals of marketing within a global context students learn the impact of economic, cultural, political, legal and other environmental influences on international marketing. They analyze international marketing cases, considering product, pricing, placement, and promotion. Students learn from lectures, discussions, international case studies, and group projects. Course Goals: The goal
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