Johnson & Johnson Johnson & Johnson is known around the world today as the most competitive and broadly based manufacturer of health care products. J & J also provides other services to the pharmaceutical and medical diagnostic markets. In 1887, three brothers, Robert Wood, Edward Mead, and James Wood Johnson set out to create Johnson & Johnson; which became one of the largest health care companies. The company started in Brunswick, New Jersey with only fourteen employees, today employs more
Words: 2632 - Pages: 11
Johnson & Johnson Company I. History Johnson and Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturing company. Johnson and Johnson was founded in 1886 in New Brunswick, New Jersey by three brothers Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson. Between 1888 and 1921 Johnson and Johnson had a lot of first with products such as first aid kits, dental floss, sanitary napkins for women, band aids, baby powder( which later
Words: 715 - Pages: 3
JOHNSON AND JOHNSON MKT/421 JUNE 25, 2015 JOHNSON AND JOHNSON SEGMENTATION Segmentation consists of variables that can be seen in demographics (population), geographic (location) and financial information. For both consumer and business segmentation you can easily get the information from government reports (census), researching other reports (news media), Wall Street Journal and other reporting financials. Segmentation will offer
Words: 596 - Pages: 3
shareholders last. Because companies sell trust and if you put the customers first then you’re showing that you care for them. In return, the customers will feel secure and confident to buy the company’s products or services. For example Johnson & Johnson company’s credos is “A company that put customers first and shareholders last ultimately benefited both groups”. I don't think the company would have recovered from the incident of tampering with Tylenol in 1982 if the CEO, Burke, did not
Words: 327 - Pages: 2
Accounting 461-Project No.1 Part I JOHNSON & JOHNSON Corporation HISTORY Johnson & Johnson is an American multinational medical device, pharmaceutical and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500. Johnson & Johnson consistently ranks at the top of Harris Interactive National Corporate Reputation Survey,[2] ranking as the world's most respected company by
Words: 1824 - Pages: 8
| Johnson & JohnsonSubmitted to:Submitted by: Date: 31st December, 2014 | | | | | | | | Index Particulars | Pg.Nos. | Introduction(about co., credo, history, subsidiary holdings, product) | 03 | Strategic framework | | Environmental analysis(PESTEL,Porter,SWOT,competitor, value chain) | | Business level strategy | | Corporate level strategy | | Strategic acquisitions | | Corporate governance | | References | 12 | Introduction Johnson & Johnson is
Words: 4017 - Pages: 17
Mission : Johnson & Johnson (NYSE: JNJ) is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. The company's founder wrote a statement of its values called "our Credo" in 1943 and this still dominates the company's culture. Firstly, “We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services”.Secondly,” We are responsible to our employees, the men and
Words: 853 - Pages: 4
ABOUT THE COMPANY 1. Details about the promoters of the company. Johnson and Johnson 2. Vision and Mission of the company credo, it states that as a company, their first and number one responsibility is to the doctors, nurses, patients, mothers, fathers, employees, communities, and stockholders. Their credo challenges them to put the needs and well-being of the people they serve first. * Provide high quality products for doctors, nurses, patients, and parents. * Treat employees
Words: 5970 - Pages: 24
Introduction of Johnson &Johnson As a consumer, you’re familiar with the name. The rich heritage brands from their operating companies have helped people around the world, and chances are your own family has trusted their products for generations. Johnson & Johnson is the world’s most comprehensive and broadly based manufacturer of health care products in the industry. Their products touch the lives of nearly a billion people every day. Their operating companies around the world compete in consumer
Words: 1895 - Pages: 8
Johnson & Johnson’s Quality Catastrophe Individual Case Study Analysis Johnson & Johnson is a multinational medical devices, pharmaceutical, and consumers packaged goods manufacturer founded in 1886. Until 2005, this corporation ranked at the top of Harris Interactive National Corporate Reputation survey, and was also ranked as the world’s most respected corporation by Barron’s Magazine. This global corporation is made up of 250 subsidiary companies with operations in over 57 countries
Words: 2469 - Pages: 10
