JOY OF CHOCOLATE J.O.C. (Joy of Chocolate) was created in 1999 by Suzy Campbell and is based in Stirling. She funded her new business with her redundancy package from Safeway Stores where she had been General Manager. Suzy’s motivation was to fulfil her ambition of having her own business and achieve her dream of creating gourmet chocolates. In the five years prior to her redundancy Suzy had spent her holidays achieving professional qualifications in chocolate making and before starting
Words: 2797 - Pages: 12
Joy of Chocolate Q1. Suzy started the joy of chocolate with the main goal of surviving. Her consumer goals were to create gourmet chocolates to a very high standard. Suzy worked to offer a unique product and high class chocolates for her customers. She soon built up a reputation for dependability through always delivering orders on time. These are her product goals. Suzy’s secondary goals are, offering products with local connections, enhanced with local produce. Suzy’s objective was to seek out
Words: 495 - Pages: 2
Outcome covered 1 I have been asked to analyse the case study given on Joy of chocolate, and been given 5 questions and given exhaustive answers on these. A goal is a broad statement of where you want to be as an organisation and what you want to achieve. It is a future expectation of the organisation. The goals of an organisation will determine the nature of its inputs and outputs. An example of a company’s aim would be to increase profits. The inputs in a way of both employees and management
Words: 1902 - Pages: 8
benefits when purchasing Kinder Joy Eggs. The first major benefit is that consumer can enjoy crispy chocolate. Additionally, surprised toys that comes with Kinder JOY are the second benefit that young consumer should feel interested in. Kinder JOY is not only an special chocolate which contains rich in milk and hazelnuts but this product is also made without artificial colours and preservatives so it is healthy and safe for consumers. Once purchasing Kinder JOY, consumer will get a random surprised
Words: 2756 - Pages: 12
Contents 1. Terms of Reference 2 2. Procedures 2 .1 Internet 2 2.2 Case study for JoC 2 2.3 Library 2 3. Findings 3 3.1 Background of Joy of Chocolate 3 3.2 CG’s current organisational structure 3 3.3 Proposed structure for JoC 3 3.3.1 Functional and lateral relationships within the proposed structure 3 3.3.2 Line of Authority within the proposed structure 3 3.4 Relationship between Contingency theory and the merged organisation 3 4. Conclusion 4 5. Recommendations
Words: 1580 - Pages: 7
1. Suzys main goal when starting Joy of Chocolate was survival. Her consumer goals were to create gourmet chocolate, attention to detail and to offer a unique product. Suzy built up a good reputation by offering a unique, high quality product and by always delivering orders on time. These are her product goals. Organisational goals refer to running of the organisation so as to make the most of management skills, technology and resources. Joy of chocolates operational goals are; training for
Words: 1004 - Pages: 5
my personality is Java Chocolate Chunk. Java Chocolate Chunk is comprised of hard chunks of chocolate, chocolate ice cream, and coffee ice cream. Starting with my most pronounced trait: humor. I equate humor to chocolate. Humor is in my nature, and I always try to make others laugh; that's just my way of spreading joy and happiness to those around myself. This is why I equate the character trait humor with chocolate: I bring joy and happiness through being funny like chocolate
Words: 285 - Pages: 2
the case of Joy Of Chocolate Suzy started with the main goal of surviving. To achieve in making gourmet chocolates to a high standard. Suzy wanted to own a successful business with the finance from a redundancy. Consumer goals were to create specialist chocolates for customer preference. The product goal was to offer a unique product in her high class chocolates. Through being able to deliver orders on time Suzy managed to gain a good reputation with her customers. Joy of Chocolates operational
Words: 383 - Pages: 2
Cadbury Dairy Milk Chocolate Cadbury Dairy Milk chocolate is one of the major success stories of the Cadbury business and one of the world's most famous chocolate brands. The new milk chocolate was introduced to the British market in 1905 and, with its unique flavour and texture, quickly became the market leader. Milk chocolate was first made by Cadbury in 1897 by blending milk powder with the basic chocolate ingredients of cocoa butter, cocoa mass and sugar. . Launched in 1905, Cadbury proudly
Words: 2599 - Pages: 11
The Hershey Company Presents Bucket of Chocolate The Hershey Company Presents Bucket of Chocolate Table of Contents Situational Analysis Executive Summary 4-5 Introduction 5-6 Industry Analysis 7 Product Category 7 Nature of Demand 7 Product Life Cycle 8 Top Competitors 9 Company Analysis 9 The Hershey Company Background 9-10 The Hershey Company Mission Statement 10 The Hershey Company SWOT Analysis
Words: 15143 - Pages: 61
