puts in perspective the multinational company called Yum!Brands, which is an American company in the fast-food industry. We will be discussing about some aspects of this company generally, but we intend to give more details on the company Kentucky Fried Chicken(KFC) which is one of the Strategic Business Units (SBU) of Yum!Brands. We will give the profile of Yum!Brands and KFC, and also analyze the strategy of the company, its internal and external environment, its position vis-à-vis its competitors
Words: 1643 - Pages: 7
Company History: KFC Corporation is the largest fast-food chicken operator, developer, and franchiser in the world. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare. KFC, a wholly owned subsidiary of PepsiCo, Inc. until
Words: 10809 - Pages: 44
I. ISSUES In 1996, KFC remained the world’s largest chicken restaurant chain and third largest fast food chain. It held over 50 percent of the U.S market in terms of sales and ended 1995 with over 9000 restaurants worldwide. KFC opened 234 new restaurants in 1995 and operated in the 68 countries. One of the first fast food chains to international during the late 1960’s, KFC had developed one of the world’s most recognizable brands. Despite of the KFC’s past success
Words: 3635 - Pages: 15
Company Analysis Phase IV Team A Leland Cannon, Tracy Garcia, Jeff Green, Udonna Newton FIN 370 June 12, 2012 Peggy Determeyer Company Analysis Phase IV * Buffalo Wild Wings, Inc. operates chicken wing restaurants that are located within the borders of the United States and Canada. Two friends, Jim Disbrow and Scott Lowery, founded the company in 1982 in Ohio. The company's claim to fame is their multitude of signature sauces used to create delectable wings to meet the expectations
Words: 1463 - Pages: 6
1.0 Introduction Kentucky Fried Chicken is one of the well-known fast food restaurants in the world. Kentucky Fried Chicken (KFC) Corporation, based in Louisville, Kentucky, is the world's most widespread chicken restaurant chain offering services to more than 12 million customers in 109 countries all around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC was founded by Harland Sanders (Sanders) in the early 1930s. He started
Words: 275 - Pages: 2
Tricon Global Restaurants, Inc. Its headquarters is located in Louisville, Kentucky. Their website address is http://www.yum.com. In 1997 PepsiCo disposed of its restaurant division to Tricon. On May 16, 2002, Tricon changed its name to Yum! Brands, Inc. With its 37,000 units in over 120 countries, Yum is currently the world’s largest quick service restaurant company. Yum has three major restaurants, Kentucky Fried Chicken (KFC), Taco Bell and Pizza Hut. The company franchises and licenses its restaurant
Words: 463 - Pages: 2
ensure consistency of service delivery across all country Since its inception, Kentucky Fried Chicken has evolved through some different company changes. In 1986, PepsiCo was acquired KFC, which is trying to expand some of its fast food service restaurants. (Kelley 2010) In the two companies of McDonald's and Kentucky Fried Chicken, they have some different organisation structure. That is the Kentucky Fried Chicken company acquired by other company to control their structure, but the McDonald's
Words: 307 - Pages: 2
2/15/2015 2/15/2015 Mikee Lyka C. Menes 3-Marketing Management Mikee Lyka C. Menes 3-Marketing Management Total Quality Management (Companies) Total Quality Management (Companies) * Total Quality Management of McDonalds Introduction The father of the quality movement which is W. Edwards Deming introduced the concept of management named Total Quality Management (TQM). This approach management originated in Japanese Industry in the 1950’s and became popular in the West since early
Words: 11942 - Pages: 48
Jenny Richardson BUS/210 March 16, 2014 Karen M. Wilson Developing Good Business Sense In this week’s assignment, I looked at three different businesses but three of the same field. McDonalds, Sonic Drive-in, and Kentucky Fried Chicken were the three restaurants I chose to investigate for this assignment. These restaurants run on the same basis of fast and friendly service. All three are highly successful franchise businesses and very well recognized in the fast food industry
Words: 754 - Pages: 4
Kentucky Fried Chiken is one of the world’s largest fast-food chicken chain. Owning or franchising around than 12000 units in almost 90 countries. Kentucky Fried Chicken Japan, Ltd is a Japan-based company engaged in the sale of fried chicken, processed chicken and pizzas. The company has two main segments. The Kentucky Fried Chicken segment offers food products including chicken sandwiches, drinks and other food materials. This segment is engaged in the manufacturing and sale of packaging materials
Words: 4894 - Pages: 20
