Professor Dan Nicholes Business Cases (Spring) BUSI 4003 Yorkville University Table of Contents Lululemon Athletica Inc.....................................................................................................................5 Pepsi Canada: The Pepsi Refresh Project.......................................................................................9 2. LULULEMON ATHLETICA INC. 1 Kelly Huang (Arman) wrote this case under the supervision of Professor Dante M. Pirouz
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Not only is being thin praised in magazines but also in some clothing lines. A clothing line that I have in mind is Abercrombie and Fitch (A&F); Mike Jeffries, CEO of Abercrombie and Fitch said, “In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary
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very common look is to see women wear yoga pants with a sweater when they are out doing arrears or having a night on the town with friends. I wonder how many women wearing yoga pants actually do yoga. The active wear company Lululemon has been doing amazing business. Lululemon, established in 1998, was the first to see and seize the opportunity in activewear in a major way. Founded in Vancouver, Canada, by longtime surfer-turned-yogi Chip Wilson, the company went public in 2007, raising $327.6 million
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college football programs throughout the country, which is why this focus spurs the sales of its apparel for those types of sports. Without having any focus on women, the women’s category has suffered low sales. After seeing how its competitor, Lululemon Athletica is a success, Under Armour has begun to target the female demographic more aggressively. Marketing Objectives Under Armour’s brand awareness is very slim internationally. Big companies such as Nike and Adidas are known worldwide with
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college football programs throughout the country, which is why this focus spurs the sales of its apparel for those types of sports. Without having any focus on women, the women’s category has suffered low sales. After seeing how its competitor, Lululemon Athletica is a success, Under Armour has begun to target the female demographic more aggressively. Marketing Objectives Under Armour’s brand awareness is very slim internationally. Big companies such as Nike and Adidas are known worldwide with
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Nike Case Questions 1. In the United States, what is Nike’s: a) Brand image, and b) sources of brand equity? a) In the United States, Nike’s brand image is built on being a high-performance, innovative and aggressive brand. The company associates the brand with top athletes through sponsorships. Since inception, Nike has placed performance as a top priority for the brand. Through designing high performance shoes and apparel, as well as sponsoring high-profile athletes and teams the brand
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More Brands Find It’s Not a Stretch to Offer Plus-Size Yoga Attire This article discusses the potentially lucrative market for retail apparel companies such as Athleta., Lululemon Athletica Inc., and Nordstrom Inc. to offer athletic clothing to outfit plus-size individuals. Medical experts and health bloggers are suggesting yoga may be the answer for overweight or obese individuals. The number of yoga practitioners jumped 29 percent in the past four years according to a Yoga Journal study of
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Strategic Planning Meeting LadySport Evan Moore, Souadou Diallo, Sean Yang, Shabnam Sharif Agenda 1. Background information about Ladysport 2. Analysis of the industry environment 3. Analysis of the company’s current operations 4. Define new strategic direction 5. New vision, mission, and values 6. Forming objectives Goals 1. Analyze the company, internally and externally, and create objectives to help reach the strategic direction. Background: LadySport is a friendly
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Company Profile FOOTLOCKER INC Footlocker SWOT Analysis Jason Mobley MGT/521 January 19,2015 University of Phoenix Footlocker Table of contents Table of Contents Company Overview……………3 Key Facts………………………
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Introduction Inventory turnover, the ratio of a firm’s cost of goods sold to its average inventory level, is generally used to measure performance of inventory management, analyze short-term liquidity, and assess performance improvements over time. In general, a higher value of inventory turnover indicates better performance in controlling inventory levels. And a lower value may be an indication of over-stocking which may pose risk of obsolescence and increased inventory holding costs. Inventory
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