Your student ID ______________________________ THE UNIVERSITY OF Your Name __________________________________ Your Signature _______________________________ NEW SOUTH WALES Australian School of Business School of Marketing MARK1012: Marketing Fundamentals Final Examination Session 1, 2012 Instructions: (Please read these instructions carefully) This examination paper consists of THREE sections: Section A (10 Fill in the gaps: 10
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success in a business depends on it management. All four approaches can agree on that, yet they all four have completely different views on how that success is gained. However each form of management, no matter the one chosen, operate in the macroenvironment, which includes the elements of patrons, suppliers, and economical factors that
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factors, one is microenvironment, which includes the actors close to the company who influence the company ability to its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. The other is macroenvironment, including societal forces of demographic, economic, natural, technological, political, and cultural forces, that make the microenvironment changed (Kotler and Armstrong 66). Good relationship with customers conducted by marketing management
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Quantitative Management, Organizational Behavior and Systems Theory. Within systems theory it has be established that an organization changes inputs into output through a process that will be determined and effected by internal, competitive and macroenvironments. Each approach focuses on a specific aspect of management that would affect the external environments of an organization. In the sociotechnical system the main focus of obtaining effectiveness is by strengthening the relationship between the
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conclude that, for marketing any product, the controllable or uncontrollable factors or forces and entities which are helping or creating obstacles are called marketing environment. The marketing environment consists of a microenvironment and a macroenvironment. • Micro Environment: The actors close to the company that affect its ability to serve its customers—the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. The microenvironment includes all the actors
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breakfast cereal range called Bran Flakes. The range offers ‘Bran Flakes Original’ (only flakes), ‘Bran Flakes Mixed Fruits’ and ‘Bran Flakes and Nut’. The purpose of this paper is to provide an analysis of the six forces that operate and within the macroenvironment, the six influences are: demographic, economic, natural, technological, cultural, and political (Kotler, Brown, Burton, Deans and Armstrong, 2010). All six forces play a significant role in marketing Main Cereal Company’s new range. Demographic
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Contemporary Approaches Sociotechnical Systems Theory refers to how the social and technical aspects of an organization are both related. The theory suggests organizations are more effective when the employees have all the right combination of tools, training, and knowledge to make the products, and provide services to the customers when they are needed. This work grew out of the Tavistock Institute of Human Relations in England. They explored ways to improve productivity and morale in organizations
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businesses to make them more competitive in the international market. Some countries may have a culture or undergo a change in leadership that limits the ability of firms to participate in the country's economy. As with the other elements of the macroenvironment, such actions are not directed at any single company, but at many firms. ECONOMIC ASSOCIATIONS. One of the most recent joint efforts by governments to influence business practices was NAFTA. The agreement between the United States, Canada,
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Analysis of the Macroenvironment The purpose of this paper is to describe and explain the macro environment of a company in the marketing setting, and to outline the macro environment of Cadbury Chocolate. In their book Principles of marketing (Armstrong 2010), the authors give six factors that are the macro environment of a trading entity. They are 1. the demographic environment, 2. the economic environment, 3. the natural environment, 4. the technological environment, 5. the political and social
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Within this report the macro-forces of an industry will be analysed, continuing on to compare the marketing mix of two organisations within that industry. All organisations - with their suppliers, customers, competitors, and publics - have a macroenvironment. This environment consists of macro forces that act on and affect the organisation and are generally outside their control, as opposed to the micro forces which also affect the organisation, but are generally under their control. The marketing
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