MAR11 – Marketing Theory and Practice Assignment 1: Analysing Marketing Opportunities Clare Perry Student ID NO. 23636173 Tutor: Johnathon Pura Due Date: 29th June 2011 Word Count: 2191 ‘YUM YUM GRAINS’ AND THE MARKETING MIX Introduction ‘Yum Yum Grain’s was established in 1998, founded in rural Victoria and is a leading manufacturer of breakfast cereals, specialising in kids breakfast cereals and snacks. Their main focus is their values, being Healthy, substantial, tasty and economical
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2 “ The External Environment and Organizational Culture The essence of a business is outside itself. ” A Look Ahead — Peter Drucker LEARNING OBJECTIVES After studying Chapter 2, you will be able to: CHAPTER OUTLINE The Macroenvironment Laws and Regulations The Economy Technology Demographics Social Issues and the Natural Environment The Competitive Environment Competitors New Entrants Substitutes and Complements Suppliers Customers Environmental Analysis Environmental Scanning
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Your student ID ______________________________ Your Name __________________________________ Your Signature _______________________________ THE UNIVERSITY OF NEW SOUTH WALES Australian School of Business School of Marketing MARK1012: Marketing Fundamentals Final Examination Session 2, 2012 Instructions: (Please read these instructions carefully) This examination paper consists of THREE sections: Section A (Fill in the gaps); Section B
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What is PEST Analysis? A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Such external factors usually are beyond the firm's control and sometimes present themselves as threats. For this reason, some say that "pest" is an appropriate term for these factors. However, changes in the external environment also create new opportunities and the
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starting with the analysis of the market that Baxter Bakeries want to enter. In this analysis we will look at everything that could influence or create challenges for James and his team, including the buyer behaviour, microenvironment, and the macroenvironment. The purpose of looking at the buyer behaviour is that it allows Baxter Bakeries to better understand what drives a consumer to purchase a baked good. The macro and microenvironment looks everything that could influence James and his team internally
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training • Intra- and interdepartmental communication Marketing Systems • Marketing information systems • Marketing planning system • Marketing control system EXTERNAL MARKETING AUDIT CHECKLIST Macroenvironment • Economic: inflation, interest rates, unemployment • Social/cultural: age distribution, lifestyle changes, value, attitudes • Technological: new product and process technologies, materials • Political/legal: monopoly control
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UPS Executive Summary: The company analysis shows that UPS is actually positioned as a domestic (U.S.) ground shipping company, instead of being the primary coordinator of the flow of goods, information and funds throughout the entire supply chain on an international basis, as UPS perceives themselves. UPS is the follower in the overnight (express) deliveries segment. Therefore the marketing plan recommends gaining market share in that segment by withdrawing market share from FedEx, which is the
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University of Hertfordshire Business School MBSP0186 – Organisations and Context Assignment No. 1 Study Case: Solectron Author Fabio Oliveira Student Number 06132095 Hand In Date 13th December 2006 Course MSc Strategic Marketing Tutor Eric Hall Word Count 2.504 Introduction During the last ten years the market environment has been changing constantly. The people have high access to information through the Internet, for instance in Asia-Pacific
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Brief Description of Company (MTN Nigeria) MTN Group Company is a leading multinational telecommunications group that provides network access for mobiles and business solutions. It has established itself in 22 countries in Africa and the Middle East; it has subscribed more than 203.8 million. MTN Nigeria is a part of the MTN Group, Africa's leading Telecommunications Company. It came into being in Nigeria on May 2001 as the first GSM network to make a call following the globally lauded Nigerian GSM
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information system? 2. How can companies collect marketing intelligence? 3. What constitutes good marketing research? 4. How can companies accurately measure and forecast market demand? 5. What are some influential developments in the macroenvironment? Modern Marketing Information System (MIS) A marketing information system (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision
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