GLOBALIZATION Globalization is a term that is constantly being referred to when discussing the current market. What does it really mean? Definition: The process of making world economy dominated by capitalist model ( World System Theory By I.Wallerstein) | Joseph chin (2006) stated that globalization is all about increasing the links amongst organizations around the world to the mutual benefit of all concerned. This involves shrinking space, shrinking time and disappearance
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Content: Background of Tesco---------------------------------------- Marketing objective----------------------------------------- Marketing strategy------------------------------------------ Marketing mix Product---------------------------------------------- Price-------------------------------------------------- Place-------------------------------------------------- Promotion------------------------------------------- Market segmentation---------------------------------------
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Table of content Page no (P1- Marketing definition----------------------------------------------------------------------- 2 (P2- characteristic of marketing oriented organisation. ------------------------------------ 2 (P3- Marketing concept. ----------------------------------------------------------------------- 3 (P4- Benefits & Costs of a Marketing Approach ------------------------------------------ 4 (P5- Micro and Macro environment factors affecting business. --------------------------
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Macro Environmental effects on TESCO Marketing Decision Making As macro environmental factors always effect the development and planning of every business, same as Tesco also has or will have some influences of macro environmental factors towards its marketing decision-making. Socio Culture Environmental Factors Demographic Changes Demographics are the study of the measurable aspects of population structure and profiles, including factors such as age, size, race, occupation and location. As the
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of Engineering EMM 5604 INDUSTRIAL MARKETING MANAGEMENT Lecturer: Dr. Siti Rahayu Hussin REZAWATI BINTI ISMAIL GS 38887 ALIMMI FUZAIL MAH HUSSIN GS 41031 KHAIRUDDIN HJ OSMAN GS 40244 REZAWATI BINTI ISMAIL GS 38887 ALIMMI FUZAIL MAH HUSSIN GS 41031 KHAIRUDDIN HJ OSMAN GS 40244 TABLE OF CONTENT 1 Introduction 1.1 TESCO as Giant Retailer in UK 3 1.2 Becoming supplier to TESCO 3 2 Branton Ltd 2.1 Company
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Unit 3 – P1 P1 – Describe the marketing techniques used to market products My chosen organisations are NHS which is charity and Tesco which is private P1 Ansoff matrix Strategic marketing planning tool that links a firm's marketing strategy with its general strategic direction and presents four alternative growth strategies in other words there is four strategic parts to ansoff matrix which i will explain what it is and what is the purpose or definition for it. These are the four
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Describe the promotional mix used by two selected organisations for a selected product or service. Businesses that are in a competitive market places, selling products at good prices is not enough for them to generate sales and profits. Businesses have to communicate the benefits of products to customers and in marketing this is known as promotional mix. Promotional mixes are different elements that make up an organisations marketing strategy. They need to have the right mix of promotional activity
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Marketing principles Table of Contents INTRODUCTION 1 TASK – 1 1 1.1 Various elements of the marketing process 1 1.2 Evaluate the benefits and costs of marketing orientation 2 TASK 2 3 2.1 Macro & Micro environment factors influencing marketing decisions 3 2.2 Propose segmentation criteria for the products 4 2.3 Targeting Strategy for products 5 2.4 Impact of buyers behavior on marketing actvities 5 2.5 New positioning for the product or service 6 TASK 3 6 3.1 Development
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exploring what marketing is and how it has evolved. The report is supported with marketing definitions from three different sources and what is meant by a marketing orientation and marketing process. Secondly, an introduction of Tesco the organisation the report will be focusing on throughout the report. Within the report there are some tables and graphs used to support the answers to some of the assessment criteria. The fundamental concepts and principles that underpin the marketing process are discussed
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* Tesco * Pretty in pink * Rocco’s pizza Content page Content page Page 2 - content page Page 3 – introduction Page 4 – analysing Tesco’s marketing strategies Page 5 – marketing mix for Tesco Page 6 – marketing mix for pretty in pink Page 7 – marketing mix for Rocco’s pizza Page 8 – conclusions Page 9 – appendix 1 Page 10 –appendix 2 Page 11 – appendix 3 Page 12 – appendix 4 Page 13 – appendix 5 Page 14 – appendix 6 Page 15 – appendix 7 Investigation into different Marketing strategies
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