Center for Management and Human Resource Development (SCMHRD) Mahindra Holidays and Resorts Hospitality Industry 2011G31, Sandeep Karnawat, EXMBA 2011-14 Service Marketing Assignment -1 September 24, 2012 Contents Company 3 Domain Expertise 3 Mission 3 Vision 4 Business Model 4 7Ps of Service Marketing 5 Product 6 Place 7 Price 8 Promotion 8 People 9 Physical Evidence 10 Process 12 GAP Model of Service Quality 13 Customer Gap 13 Provider Gap 1, the Listening
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Deadline: Week 5 – Friday 28 December 2012 Task Description: Report Write a 1500 word report describing the 4 marketing mix elements and discuss how these are applied to retail petrol outlets. Purpose The assignment is designed to: * encourage you to think about how the marketing mix tools are used in the marketing process, * help you critically evaluate how marketing decisions can affect you as a consumer, * help you develop skill in conducting research online and using citations
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Major Assignment Vick VapoDrops varieties 20s June 2011 Table of content I. Introduction 3 II. SWOT matrix 4 III. Marketing mix strategies (4’P) 7 1. Product 7 2. Price 7 3. Place/Distribution 8 4. Promotion 9 IV. Conclusion 10 V. References 11 Introduction. The first Vicks VapoDrops medicine was created and sold in the 1890s by a pharmacist, Lunsford Richardson in Greensboro, North Carolina (Mills K 2010). It is a product
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is suitable for ones need or don’t need prescription. Athletes and sports participants are likely to be the largest segments, but individuals who have active lifestyle also play an important role to adopt product. 2. Elements of the marketing mix for Nike MaxSight currently are 4P : a. Product: two tints including grey-green and amber-tinted contacts. b. Price: $60 for a two-month supply c. Promotion: customers are able to purchase products only when they get examination
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Individual case study report Luxottica: Internationalisation and Expansion Introduction Luxottica was established as a limited partnership with Del Vecchio as one of the establishing partners in Agordo, Italy in 1961. Luxottica’s recognition started from 1971 with its internationalisation strategy merging global acquisitions of retail chains and robust brand development. The founder of Luxottica Leonardo Del Vecchio took part in the Milan optics, optometry and ophthalmology international exhibition
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Marketing mix The Marketing mix is generally accepted as the use and specification of the "four P's" describing the strategic position of a product in the marketplace. One version of the marketing mix originated in 1948 when James Culliton said that a marketing decision should be a result of something similar to a recipe. This version was used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term "Marketing-Mix"
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Shruti Manchanda ------------------------------------------------- Flight Centre Case Study Analysis Shruti Manchanda ------------------------------------------------- Flight Centre Case Study Analysis Contents Executive Summary 1 Findings 2 Discussion 4 CONCLUSION 7 Recommendation 7 Implementation 8 References 8 Executive Summary This report contains analysis on Flight Centre’s customer experience survey conducted in Australia. The report has been divided
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most of the International brands such as Hugo Boss, Jack London, Fred Perry, Belly, Ralph Lauren, Tommy Hilfiger, Calvin Klein, Armani Jeans and so on. Situation Analysis Internal Environment The Internal environment will discuss the marketing mix and the 4Ps of DJ’s Menswear. 1. Product a. Consumers that come to David Jones would like to search for products that are considered to be hard to find, in terms of brands. It also provides services to other companies or clothing lines to sell
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value of the U.S. bottled-water market doubled in less than a decade. The success of this product represents a success for marketing. In this discussion thread we will examine some of the reasons for its success. Issues to Discuss: 1. Describe the target market for this bottled water. How does bottled water create value for target market consumers? 2. Examine the marketing mix elements. Discuss the product, distribution, price, and promotion for this product category. How do these elements contribute
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companies in these fields. For example, during the visit they discussed how they distribute their innovative agricultural products to farmers. Product The product or service a company creates and provides is an extremely crucial part of the marketing mix. It must be a product that consumers would be willing to buy and use over an extended period of time. McGuigan Wines is a prime example of how a product defines a company. McGuigan is a still a young company, only being founded in 1991, but by
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