St Peters Catholic School BTEC Level 3 Diploma in Business Unit 3 Introduction to Marketing QCF level 3: BTEC Subsidiary Diploma in Business 2013-14 Learning hours: 60 Credit Value: 10 Unit code: Y/502/5411 Aims and Purpose of Unit 3 The aim and purpose of this unit is to give you an understanding of how marketing, research and planning and the marketing mix are used by all organisations. You will initially study two business organsations, but you will focus on the products at Denbies
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Introduction to marketing- The marketing mix P5- Explain how and why groups of customers are targeted for selected products Market segmentation is the process of defining and selecting a specific market to sell your product or service to. The market can be segmented through four bases which varies the circumstances which defines the consumer market. Firstly Geographic segmentation, this is segmentation decided through the consumer’s country, city and region. Demographic segmentation which is
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prospects for the future? I will be looking at its wide ranging effects, positive and negative, and plan on evaluating the story so far. I intend to analyse the applications for the small and large businesses, including the use of SMM (social media marketing) whilst looking at the pitfalls that people and companies have, and will continue to, come across. Many small businesses are taking advantage of the social networking scene by using it as their primary medium for updating their customers. It presents
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Explain how Internet marketing has made a selected business more efficient, effective and successful (P5) Explain the challenges of globalization facing a selected business when using the internet as a marketing tool (P6) AIRBNB The success of the company for the last three years AIRBNB started in August 2008 and is located in San Fancisco. AIRBNB is a company that offers worldwide unique accommodations. These accommodations are from people, for example they going on vacation, but they don’t
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Impact and implications of e-commerce on society – P5 Current social implications * Changing customer perspective The internet has provided a lot of value for customers as they can easily shop their home and penis buy global goods and penis services in just a few clicks. Customers also have the ability to communicate with businesses online and have their queries answered instantly by their staff. Most businesses strive to provide an excellent online service as they are aware of the fact that their
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Table of content Page no (P1- Marketing definition----------------------------------------------------------------------- 2 (P2- characteristic of marketing oriented organisation. ------------------------------------ 2 (P3- Marketing concept. ----------------------------------------------------------------------- 3 (P4- Benefits & Costs of a Marketing Approach ------------------------------------------ 4 (P5- Micro and Macro environment factors affecting business. --------------------------
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[pic] WATERFRONT QUARTER, HUDDERSFIELD DEWSBURY CENTRE, DEWSBURY |Assignment title |Task 1 – The Role of Marketing | | | |Assessor |Jo Holmes
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Assignment 1 Part A 1. Marketing specialists at Napanee Beer Co. developed a new advertising campaign for summer sales. The ads were particularly aimed at sports events where Napanee Beer sold kegs of beer on tap. The marketing group worked for months with a top advertising firm on the campaign. Their effort was successful in terms of significantly higher demand for Napanee Beer's keg beer at sports stadiums. However, the production department had not been notified of the marketing campaign and was not
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This article explains the concept of brand equity in a specific industrial marketing setting. Studies do point out cases where price and the hard tangible factors of the physical product do not fully explain the purchase decision. The purpose of this study: To explore the existence of brand equity in a specific business-tobusiness product setting; To investigate the sources of brand equity and its appropriate communication channels; The relative importance of brand relative
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small sets of consumers, business or countries who have common needs and priorities, after that designing and implementing strategies to target them is called market segmentation. Marketing segmentation strategies may be used to located the target customers, and provide supportive data for positioning to achieve a marketing plan objective. Business may develop product differentiation strategies, or an undifferentiated approach, involving specific products or products lines depending on the specific
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