Table of Contents 1.0 EXECUTIVE SUMMARY 3 2.0 SITUATION ANALYSIS 4 2.1 PESTEL ANALYSIS 6 Political 6 Economic……………………………………………………………………………………………………………………………….6 Technology 7 Environmental/Ecosystem 7 2.2 PORTER’S FIVE FORCES ANALYSIS 8 High threat of new entrant to the market 9 Medium bargaining power of suppliers 9 Medium -high bargaining power of customers 9 Low threat of substitute products and high level of competition. 9 2.3 SWOT ANALYSIS 10 STRENGTHS 10 WEAKNESS 10 OPPORTUNITIES
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Matrix Summary 4. Empirical Findings Uncontrollable Environmental Factors Political and Legal Environment Economic Environment Socio-Cultural Environment Technological Environment Porter Five Forces Threats of New Entrants Intensity of rivalry among existing competitors Bargaining Power of Buyers Bargaining power of Suppliers Threat of Substitutes Summary Methodology
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EXECUTIVE SUMMARY "Macroenvironmental forces The larger societal forces that affect the whole microenvironment - demographic, economic, natural, technological, political and cultural forces." - Kotler et al Macroenvironmental forces need to be studied by organisations as they can both provide opportunities and pose threats. The fast-food industry is a consumer service; two organisations that operate in the fast-food industry are McDonald's and Hungry Jack's. McDonald's was chosen because
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The Orthopedic practice already has a group of client services that includes major surgery; the decision to add rehabilitative services to their practice needs to be evaluated carefully. Marketing intelligence to determine if adding rehabilitative services to the groups orthopedic client services should include several factors. One way of collecting information to help them to determine if adding this service will be feasible would be to reach out to the doctors who are referring patients to them
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Marketing Mix: 7Ps Analysis of ASUS U32U Notebook I Executive Summary The marketing mix concept is one of the core concepts of marketing theory. Traditionally, the marketing mix was known as the 4Ps – Product, Price, Place and Promotion. As marketing became a more sophisticated discipline, a fifth ‘P’ was added – People, and recently, two further ‘P’s were added, mainly for service industries – Physical evidence and Process. Thus, the marketing mix is now known as the 7Ps. The current report
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Summary of article: No matter the size or type of business, the area of customer service has evolved as technology evolved. The article read this week discusses three ways customer service has changed and how organizations can adapt to those changes. Customers are concerned about the service they receive from businesses and the price of a product that is needed. With that in mind, customer service has changed according to the article in three ways: consumer empowerment, more service channels
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Future Cola of Wahaha Group Co.Ltd,China Jianfei Sun Degree Programme in Business Management Thesis April, 2010 Laurea University of Applied Sciences Laurea Leppävaara Degree Programme in Business Management International Business-to-Business Marketing Abstract Jianfei Sun Brand Image in Cola Drinks; Case: Futre Cola of Wahaha Group Co.Ltd, China Year 2010 Pages 45 In Chinese beverage market, there are three mainly cola brands, Coca cola, Pepsi and Future Cola, these three brand share
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Marketing Plan Outline Executive Summary Airmount is a beauty and grooming company that has been providing excellent products to customers for more than 20 years. They have recently revealed a new chemical that they are experimenting with to create a new deodorant called Funk Fighter. This new ingredient will allow the product to work for up to five days even after a shower. There are many other competitive products out there that claim to work up to 24 hours but the Funk Fighter Deodorant will
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MARKETING FUNDAMENTALS: LECTURE 2: RAZZAQUE MARK1012: LECTURE 2 MARKETING STRATEGY & MARKETING ENVIRONMENT Mohammed Abdur Razzaque: School of Marketing Associate Professor MARK1012: LECTURE 2A Marketing Strategy Strategy Marketing Environment Consumer and Business Market Introduction to Marketing Marketing Research 1 MARKETING FUNDAMENTALS: LECTURE 2: RAZZAQUE Lecture objectives 1. 2. 3. 4. 5. Explain company‐wide strategic planning and its four steps Di
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Healthy By Nature Marketing Strategy Report Prepared by Rosanne Critelli – 992342X For Ms. Janet Bradley 1 Madeup Street Melbourne VIC 3000 Australia 9/25/2013 Page |1 Executive Summary The purpose of this report is to conduct a market analysis and propose a market strategy for Ms Janet Bradley to assist her in establishing a new fast food chain Healthy By Nature, which be centred around providing nutritional, low calorie food to its customers. The first step undertaken in conducting the market
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