Fernan Andres Marketing 371.4 Professor Esther L. Mead December 8th, 2008 Jesse Fernandez Bradley May Markus Neumeier Lais Fabricio H Y B R I D V E H I C L ES TH E IN N O VA TI ON TABLE OF CONTENTS Executive Summary Introduction What is a Hybrid Vehicle a. Brief History and Explanation b. How it Works c. Recent Popularity and Expected Future Sales Demographics a. Age b. Gender c. Income d. Ethnicity Psychographics Green Marketing Strategies The Decision Making Process a. About the Process
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Alternatives One alternative for GM would be to re-evaluate their partner selection process. In the case, it seems as if most GM’s partner firms gained more from the partnership with GM than did GM gain form the partnership. In most cases, foreign firms allied with GM to gain access to a new or expanded market for their automobiles. GM’s goals although fundamentally were anticipated to gain knowledge from foreign firms ultimately became directed solely at gaining profits. GM needs to
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WEAKNESSES Strengths * Global brand * High global financial position * Innovative culture Weaknesses * Overdependence in overseas market * Product recalls In the electric car market, our major competitor would have been the Toyota Rav4 EV as it’s the only purely electric crossover car in the market at the moment, but seeing as they are only sold in California and are being phased out because their battery deal with Tesla Motors will soon come to an end therefore shifting focus
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INTERPERSONAL RELATIONS AND GROUP PROCESSES Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation Vladas Griskevicius Joshua M. Tybur University of Minnesota University of New Mexico Bram Van den Bergh Rotterdam School of Management Why do people purchase proenvironmental “green” products? We argue that buying such products can be construed as altruistic, since green products often cost more and are of lower quality than their conventional counterparts, but
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cars, reports Edmunds’ AutoObserver.com, the premier online resource for automotive industry analysis. May sales of hybrid and electric-drive vehicles were off 35.8 percent from a year earlier, lead by dramatic declines in sales of Toyota and Honda models. Overall, Toyota and Lexus hybrids dropped 45.1 percent for the month. Honda, the second-largest producer of hybrids, saw its sales in the segment fall 29 percent in May. "For those selling hybrids, it is incredibly bad luck that the Japanese earthquake
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What micro environmental factors affected both the first generation and second generation models of the Toyota Pries? How well has Toyota dealt with these factors? The Company: The Company has expended plenty of money on R&D and marketing of the Pries. Why? Toyota expects the Prius to set the standard for the entry of a line of hybrids from mini compacts to luxury vehicles. Thus, the car is an important component of company strategy. To successfully introduce the Prius and build this new line
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significantly, making Toyota’s products less attractive to customers. This prediction was correct, with the monthly cost of filling up an average car in 2008 now exceeding £100 for the first time in history (The Telegraph, February, 2008). In addition, Toyota knew that automotives were a significant source of carbon dioxide emissions and energy use. At the time consensus was growing amongst key stakeholder groups that CO2 emissions were causing global warming, a process where these gases form a blanket
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Marketing 506 Live Case Study “Lexus” Washington State University Spring 2005 Prepared by: Brian Johnson Shin-Kai Aaron Kau Amanda McDavid Gisle Vestnes Table of Contents Introduction..........................................................................................................................3 Hybrid Car Overview.......................................................................................................3 The RX400h....................................................
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Assignment 2 Market Entry Strategy By: Jeffrey W. Eldridge International Marketing – MKT505 Section 003016*201005 8/1/2010 Instructor: Dr. Deborah Hill School: Strayer University The Product The Chevrolet Volt is a plug-in hybrid electric vehicle to be produced by the Chevrolet division of General Motors and expected to be launched in November 2010 as a 2011 model. For up to the first 40 miles, the Volt is powered by electrical energy
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STRATEGY OF TOYOTA MOTOR The strategy of Toyota Motor Corporation is: 1) to decrease costs while maintaining quality though increased production and operational efficiencies; and 2) to expand its global presence in manufacturing as well as sales. Strategies:- The 14 principles are known as the "Toyota Way" and are listed below: 1. Base your management decisions on long term philosophies, even at the expense of short term goals 2. Create continuous process flow to bring problems to the surface
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