five star carrier services. - The recent crisis in the overall airline industry has to some extend lead to a reduction in the prices of the aircrafts. Buyer’s power - Local population (Malaysian) - Southeast population- Indonesia, Thailand, Singapore, etc. - There is no switching cost as the buyer can easily switch from one airline to another so the power of the buyers increases. - There is a very low product differentiation so to succeed providing either
Words: 1723 - Pages: 7
Table of Contents I. Introduction A. Company Profile a. History b. Mission and Vision Statement c. Important Events, Issues and Activities d. Organizational Chart B. Competitors Profile II. Industry Analysis A. External Factors B. Internal Factors III. Competitive Analysis: Porteu’s Five Model IV. Strategy Formulation A. Present B. Proposed C. Strategy Formulation Matrix V. Strategy Implementation A. Objectives B. Recommendation I. Introduction
Words: 3496 - Pages: 14
operating. MYDIN has decided to invest in the small south Asian economies where consumerism is increasing at a rapid pace. Market selected is Sri Lanka which is a south Asian peninsula with the population of more than 20 million. External environment analysis of Sri Lanka has been conducted to analyze the driving and restricting forces of doing business in Sri lanka. Sri Lankan economy shows positive and favorable political, economical, social and technological trend which serve as opportunity for foreign
Words: 2701 - Pages: 11
to achieve its goals and objectives and ensure uncompromising standards of safety, comfort, reliability & service to its valued Customer & partners. PESTEL (International, Demographical) Analysis As airline industry is a large and growing industry, “PESTEL Framework Analysis” offers the analysis of political, economic, social and technological, issues that affects the strategic development of Kulula.com’s business and also identifies the influences of external environment and legal factors
Words: 4860 - Pages: 20
Administration 5/1/2011 2011 Mohd Haizam Bin Idris (ZP00942) Masters of Business Administration 5/1/2011 1.0 Introduction In today’s organisation, responding accurately to the factors that may affect the organisational performance. In this case, analysis on macro and specific environment has been analysed to identify the elements of the macro and specific environment that may have an impact to the organisations. Examples of how an organisation responding to the environment has been put together
Words: 2928 - Pages: 12
MACRO FACTORS AFFECTING BUSINESS ENVIRONMENT SUBMITTED BY: AAYUSH VERMA INTRODUCTION A business firm is an open system. It gets resources from the environment and supplies its goods and services to the environment. There are different levels of environmental forces. Some are close and internal forces whereas others are external forces. External forces may be related to national level, regional level or international level. These environmental forces provide opportunities or threats to the
Words: 8288 - Pages: 34
MBA CORE MICROECONOMICS PROJECT AN ANALYSIS OF THE COFFEE MARKET ASHWIN MURALI (I001) | ANIRUDHHA BHATOTIA (I006) | APALA RATH (I063) CONTENTS Sr. No. Topic Page No. 1. Research Question 2 2. Introduction 2 3. Industry characteristics in India 3 4. The economics of the coffee market 4 5. Findings 6 6. Conclusion 7 7. Suggestions 7 8. References 8 1 Research Question How does weather drive microeconomic
Words: 2189 - Pages: 9
Contents Introduction 2 1.0 Executive Summary 2 2.0 Objectives 3 2.1 Mission 3 2.2 Vision 3 3.0 Marketing Analysis 3 3.1 Market Segmentation 3 3.1.1 Geographic Segmentation 3 3.1.2 Demographic Segmentation 3 3.2 Positioning Statement of Share Potato 4 3.3 Porter 5 Forces 5 3.4 PEST Analysis 6 3.5 SWOT Analysis 7 4.0 Marketing Plan 8 5.0 Organization Plan 10 5.1 Management Summary 10 5.2 Organization Plan 10 6.0 Operation Plan 12 7.0 Financial Plan 13 8.0 The
Words: 2970 - Pages: 12
Toxicity tests of different plant crude extract on Mosquito Larvae by Martinez, Jose Djairus Mari C. Oclarit, Jaymee Navora, Jane Andrea Baquiran, Sushmica Cruz, Krystian Wilson Lee A special problem submitted to Ma’am Teodora Ballancod University of the Philippines Baguio in partial fulfillment of the requirements for Botany 109: Plant Taxonomy Department of Biology October 2011 Contents Abstract………………………………………………………………………… 3 Introduction . . . . . . . . . . . . . . . . .
Words: 4388 - Pages: 18
Introduction 3 3. Current Company Situation 3.1 Past Performance Assessment 3 3.2 Current Company Activities 4 4. External Analysis 4.1 PEST 5 4.2 The Five Forces 6 4.3 SWOT - Opportunities and Threats 8 5. Internal Analysis 5.1 Value Chain 9 5.2 Functional Analysis 11 5.3 SWOT - Strengths and Weaknesses 11 6. Strategic Issues and Key Problems 12 7. Development of Different Strategies 7
Words: 8032 - Pages: 33
