the media both print and electronic. The decision to purchase a particular brand of motorcycle was mostly made by the customer himself. The important factors considered while purchasing a motorcycle were pick up, styling and fuel efficiency. Bajaj Pulsar provides highest satisfaction in case of pick up, comfort, after sales service and maintenance cost whereas TVS Apache provides highest satisfaction in case of appearance/design and mileage. CERTIFICATE Certified
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these sub-brands are endorsed by the parent and yet maintain their own distinguished persona and value proposition in the consumer’s mind. A complete break away from the parent that is the creation of an individual brand would not be possible for Marriott in this case. Primarily because here the consumer is looking for her needs to be met within the universe of Marriott-backed service guarantee. The “endorsement” is necessary. In effect, branding strategies must be guided by, as well as geared towards
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1. DETAILED MARKETING MIX 1.1 PRODUCT Design • Aerodynamic designing for smoother handling at high speed • Sporty seating posture with convenient grip for superior performance • Visor mounted collapsible rear view mirrors • Like most other sport models Hero MotoCorp has dropped the kick start for Karizma ZMR. Variety Karizma ZMR is offered in four colours • Panther Black Metallic • Vibrant Orange • Blazing Red • Sporty White Features • F1 engine
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Page 1 – ASIA PACIFIC 2012 Copyright © ESOMAR 2012 “SO MANY DIFFERENT SUNS” HOW SUCCESSFUL BRANDS HIT THE CONFLUX OF AFFORDABILITY AND ASPIRATION Shobha Prasad • Sangeeta Gupta INTRODUCTION All of us are familiar with the current industry focus on emerging markets. It is also no surprise that the larger consuming population in these markets lies not at the top end, but towards the middle and lower ends of the income pyramid. This is also where marketers struggle the most – how should the
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Distinguished Alumni of IITD Indian Institute of Technology Delhi is one of the premier engineering institutes of India. IITD is one of the seven IITs created as centres of excellence for higher training, research and development in science, engineering and technology in India. For many years, excellently trained batches of students are being given by IITD to the world. These alumni go ahead in life and make significant contributions to our society, bringing glory for themselves and for the institute
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price •Safety •Fuel-efficient •Comfort level However, few Indian bike enthusiasts prefer high performance imported bikes. Some of the most popular high-speed bikes are Suzuki Hayabusa, Kawasaki Ninja, Suzuki Zeus, Hero Honda Karizma, Bajaj Pulsar and Honda Unicorn. These super bikes are specially designed for those who have a zeal for speedy drive. Browse through the pages and catch all the details of high-performance two wheelers in India. Know more about latest launches and happenings in
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ICRA RATING FEATURE TWO-WHEELER INDUSTRY: GROWTH DRIVERS INTACT Contacts Anjan Ghosh aghosh@icraindia.com (+91-22-30470006) Subrata Ray subrata@icraindia.com (+91-22-30470027) Jitin Makkar jitinm@icraindia.com (+91-124-4545368) Overview The Indian two-wheeler (2W) industry has shown a strong volume growth over the last two-years, having grown by 25% in 2009-10 and 27% in 2010-111 to reach 13.3 million units. This strong double-digit growth has been driven by multiple factors. One reason
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BikeAdvice Buyer’s Guide – April 2011 A Comprehensive Guide To Understand The Choices Available In The Indian Motorcycle Market Introduction to BikeAdvice Buyer’s Guide Do you want to buy a motorcycle? Of course yes! That’s why you downloaded this ebook. Are you confused which bike to buy? Which motorcycle is best for your needs? And which one is reliable? BikeAdvice buyer’s guide is the answer to your questions. There are so many motorcycle manufacturers today in the market and each company
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star around which planets are rotating and by noticing the changes occurring in star we can decide whether that star has planet(s) or not. The following methods are used for that purpose. 1. Astrometry 2. Radial Velocity Method 3. Pulsar Timing 4. Transit Method 5. Gravitational Microlensing Astrometry: This is the oldest method used to search extra-solar planets. This planet is basically used to find the mass of thee planet. This method is based on the gravitational
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the upper end Performance segment in FY2013. Share in domestic market was47.4%. The Company’s key brand in this segment, Pulsar, is in its 11th year. To create excitement and increase momentum in the segment, Bajaj Auto launched the next generation Pulsar 200 NS in May 2012. It has clearly redefined the sports motorcycle segment in India; has brought new customers to the Pulsar portfolio; and set new benchmarks in terms of performance, style and technology. It has won as many as 12 awards for product
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