Abstract Behavioral psychology also known as behaviorism in focusing on observable behaviors, which behaviorists uses key concepts of conditioning, punishment, and reinforcement. John B. Watson and B. F. Skinner’s approach on behaviorism exhibited behavioral psychology as the model of formal disciplinary. On the other hand, Edward C. Tolman’s approach on behavioral learning subsidized to behavioral psychology. Although Watson, Skinner, and Tolman’s approaches were different in describing and explaining
Words: 2156 - Pages: 9
do something for them (creating value) be it hedonic or utilitarian. Internal Influences: Learning, Perception, Memory, Attitude, Categorisation (cool, uncool) Personality of Consumer: Motivation, Personal Values, Lifestyle, Emotional Expressiveness (Assignment) Consumption Process: Needs, Wants, Exchange, Costs/Benefits, Reactions Value: Utilitarian/Hedonic Relationship Quality External Influences Situational Influencers Affect: feelings Consumer research: defining, establishing and
Words: 2168 - Pages: 9
The biology of leadership The relation between leadership, psychopathy and hormones Master thesis Economics and Business 8th of August 2012 Name student: Ricardo Westendorp Student number: 294819rw Supervisor: Wouter van den Berg The biology of leadership PREFACE Around October, 2011, I started looking for a subject to graduate on, when a neuro-economical subject, involving the connection of leadership to psychopathy and hormones, crossed my path. I had to jump into it, because this subject
Words: 24187 - Pages: 97
THE EFFECT OF AFFECT ON FOREIGN LANGUAGE LEARNING: A REVIEW OF THE ANXIETY RESEARCH Thomas Scovel University of Pittsburgh Although studies of the relationship between affective factors and language learning proficiency abound in the literature, the evidence to support such a relationship is difficult to interpret. Much of the problem resides in the fact that a wide range of variables are lumped together under the rubric “affect.” An attempt is made to ameliorate this situation by
Words: 6056 - Pages: 25
Borderline Personality Disorder Name of Student Course name Date of submission Borderline Personality Disorder Literature Review The literature review first presents the evolution of Borderline Personality Disorder (BPD) over the past 60 years, highlighting the shift from psychodynamic perspectives to that of biological and environmental determinates. Diagnostic classification of BPD is then examined, and subsequently discussed in terms of sectors of psychopathology that serve to demarcate the
Words: 9604 - Pages: 39
argue it is an intrinsic characteristic. Since 1990, Peter Salovey and John D. Mayer were the principle researchers on emotional intelligence. In their influential article "Emotional Intelligence" in the journal: Imagination, Cognition, and Personality. They defined emotional intelligence as: "the subset of social intelligence that involves the ability to monitor one's own and others' feelings and emotions, to discriminate among them and to use this information to guide one's thinking
Words: 900 - Pages: 4
Human Decision Processes Vol. 86, No. 1, September, pp. 99–130, 2001 doi:10.1006/obhd.2001.2974, available online at http://www.idealibrary.com on Mood and Emotions in Small Groups and Work Teams Janice R. Kelly Purdue University and Sigal G. Barsade Yale University Affective influences abound in groups. In this article we propose an organizing model for understanding these affective influences and their effects on group life. We begin with individuallevel affective characteristics that
Words: 15106 - Pages: 61
conditioned stimulus and conditioned response will result. The unconditioned stimulus (US) in Pavlov’s experiment was the food, which caused the dogs to salivate. The unconditioned stimulus normally elicits this reaction. The neutral stimulus, something that does not normally elicit the same reaction as the unconditioned stimulus, was a tone or bell. When the two were presented together the conditioned stimulus or learned stimulus became the tone and the learned behavior or conditioned response was to salivate
Words: 4670 - Pages: 19
MGMT1001: Everest Report Andrew Lau A critical and reflective self-evaluation of my experiences during the Everest team simulation in the contexts of ‘attitudes, personalities & perceptions’, ‘power & conflict’ and ‘groups & teams’. Executive Summary The Everest simulation is a team simulation designed to emulate real life group processes and the diverse range of intergroup interactions this entails. Developed by Harvard Business School, participants are grouped into teams of
Words: 3899 - Pages: 16
The changing face of aggression: the effect of personalized avatars in a violent video game on levels of aggressive behavior Jack Hollingdale1, Tobias Greitemeyer2 1 2 University of Sussex, UK University of Innsbruck, Austria Correspondence concerning this article should be addressed to Jack Hollingdale, University of Sussex, Pevensey Building, Brighton, BN1 9RH, UK. E-mail: j.hollingdale@sussex.ac.uk doi: 10.1111/jasp.12148 Abstract Video game developments allow players to design
Words: 5200 - Pages: 21
