Lobschat, L., Zinnbauer, M. A., Pallas, F., & Joachimsthaler, E. (2013). Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry. Long Range Planning, 46(PLS applications in strategic management: Partial Least Squares modeling in strategy research), 125-148. doi:10.1016/j.lrp.2012.11.004 Introduction In the past decade, managers have endeavored to build brands by creating a strong identity and conveying this identity through consistently managing
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The Concept of Luxury Brands by Klaus Heine Technische Universität Berlin, Department of Marketing Prof. Dr. Volker Trommsdor Wilmersdorfer Str. 148, 10585 Berlin, Germany Phone: +49.30.314-29.922 • Fax: +49.30.314-22.664 Email: Klaus.Heine@marketing-trommsdor.de • Internet: www.marketing.tu-berlin.de Heine, Klaus (2011) The Concept of Luxury Brands, Technische Universität Berlin, www.concepto uxurybrands.com. Edition: 1.0 This paper is published as the rst part of the
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ask. Zinberg's theory of drug use Effect of drug use is due to three variables and their interaction: 0. DRUG : The pharmacological action of the substance itself SET : The attitude of the person at time of use, including his or her personality structure, and what they expectation the drug to do. ( Individual attitudes are significantly influenced by social values and social
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ALLISON R. SOULE CO PY RI G A thesis submitted to the faculty of the University of North Carolina at Chapel Hill in partial fulfillment of the requirements for the degree of a master’s from the School of Journalism & Mass Communication Chapel Hill 2010 Approved by: Dr. Lois Boynton Dr. Patricia Parker Dr. Dulcie Straughan H TE D FIGHTING THE SOCIAL MEDIA WILDFIRE: HOW CRISIS COMMUNICATION MUST ADAPT TO PREVENT FROM FANNING THE FLAMES CO PY Copyright © 2010 Allison R
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TITLE PAGE THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN TEACHING AND LEARNING OF MATHEMATICS IN FEDERAL COLLEGE OF EDUCATION (FCE), ZARIA KADUNA STATE, NIGERIA BY NAME | REG NUMBER | USMAN HAUWA | EZ/11/MACO/008 | MICHAEL GOTOM HELEN | EZ/11/MACO/036 | AKUBO OMERA ISAIAH | EZ/11/MACO/043 | SARKI DORATHY BELLO | EZ/11/MACO/089 | IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF NIGERIA CERTIFICATE IN EDUCATION (NCE), DEPARTMENT OF MATHEMATICS, SCHOOL OF
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Design Pieter E. Vermaas • Peter Kroes Andrew Light • Steven A. Moore Philosophy and Design From Engineering to Architecture Pieter E. Vermaas Delft University of Technology Delft the Netherlands Andrew Light University of Washington Seattle USA Peter Kroes Delft University of Technology Delft the Netherlands Steven A. Moore University of Texas Austin USA ISBN 978-1-4020-6590-3 e-ISBN 978-1-4020-6591-0 Library of Congress Control Number: 2007937486 © 2008 Springer Science + Business
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THE CONSEQUENCES OF MASS COMMUNICATION Cultural and Critical Perspectives on Mass Media and Society Kirk Hallahan ii For Jean and Jenna Copyright info to be set by McGraw-Hill. iii Foreward This book is a brief survey of contemporary ideas about the cultural impact of mass media on society. The use of consequences in the title reflects the fact that most cultural researchers prefer this term (instead of media effects) to describe media's influence on human experience. During
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Ontario Institute for Studies in Education, University of Toronto Jan H. Hulstijn Department of Second Language Acquisition, University of Amsterdam Volume 3 Appraising Research in Second Language Learning: A practical approach to critical analysis of quantitative research by Graeme Keith Porte Appraising Research in Second Language Learning A practical approach to critical analysis of quantitative research Graeme Keith Porte University of Granada John Benjamins Publishing Company
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Assessment and classroom learning By Black, Paul, Wiliam, Dylan, Assessment in Education: Principles, Policy & Practice Mar1998, Vol. 5, Issue 1 ABSTRACT This article is a review of the literature on classroom formative assessment. Several studies show firm evidence that innovations designed to strengthen the frequent feedback that students receive about their learning yield substantial learning gains. The perceptions of students and their role in self-assessment are considered alongside
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Notes for the Course: Religion and Ethics in our Modern Society, 2012 By Dr H Ndlovu Definition and Nature of Christian Ethics Ethics is derived from the Greek word “ethos” that is also comes from another word “ethika.” Ethika means norms, conventions, values, customs the society. Thus ethics is a discipline that examines one’s moral standards or the moral of a society. These are absorbed from family, church and friends. Why Study Ethics There are nine reasons why human beings have to study
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