is attributed to screen penetration and consumer spending still being considerably less as compared to the global scene. India is still a very price-conscious market. Also, cinema business is a tertiary demand and is the last in the chain of decision-making from a consumer’s perspective. However, demand for luxury goods, cinema tickets are said to be extremely elastic – consumers like to cut down on expenses on these when the prices rise. Demand also largely depends on the current market situation
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of work as “historically, aesthetically, and politically significant as that of other well-known national film movements such as Italian Neorealism, French New Wave, and New German Cinema” (McHugh and Abelmann 2), the dictatorship of Park Chung Hee in the late 1960s put an end to creative freedom. The South Korean cinema resurfaced in the 1990s, taking a new step and presenting films that mix a variety of genres and different sensibilities. After the 1997 International Monetary Fund economic crisis
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viewer – the way you’d ignore a raving beauty’s bad hair day. In fact, his more well-conceptualised, scripted and directed films will find a permanent place in Indian cinema, Inevitably, Lagaan (2001) is the ace in Ashu’s six pack. Forget the Best Foreign Film Oscar nomination, and all the hoopla, here was a genuinely solid piece of cinema. It was compassionately written and directed and projected ensemble performances of the extraordinary kind. Plus, it was underscored by an inspired AR
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CONTENTS Media, messages and styles used by Indian marketing communicators of Films 1. Overview of Indian Film Industry and Market 2. 4Ps concept applied on the movie industry as a whole 3. Overview of the film making business 4. Classification of movies from a producer’s or distributor’s point of view 5. Classification of movies as products 6. Publicity of movies 7. How different media is used for publicity of movies? 8. Alterative marketing methods 9. Music as a promotion
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regarded as the greatest writer in the English language and the world's pre-eminent dramatist whose work is liked by all film-maker to bring down on screen. According to Robert Hamilton Ball, Shakespeare’s dramas were considered ideal material for cinema in the early 20th century because the presence of Shakespeare on film raised the contemporary estimation of film. Almost all of his works have been adapted on screen in Hollywood and all other film industries. Hollywood has produced around 300 movies
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JORIND 10 (2), June, 2012. ISSN 1596 - 8308. www.transcampus.org./journals, www.ajol.info/journals/jorind NOLLYWOOD MOVIES ANDNIGERIAN YOUTHS-AN EVALUATION J. O.Nnabuko Department of Marketing. University of Nigeria, Enugu Campus,Nigeria and Tina C. Anatsui Department of Mass Communication. Babcock University, Ilishan-Remo, Nigeria E-mail: chinyere_06@yahoo.com+234-805-2422-918 Abstract This paper is an advocacys on the impacts of Nollywood movies as the two-edge sword for the national development
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Cinema is a changed of expression and communication. It was invented by Edison, an American scientists. The cinema plays on important role in the social, moral, political and economic life. D.G. Phalke produced the first Indian silent film, Raja Harishchandra in 1913. The era of talkie films started in 1931 with the producing of Alam Ara. India is the largest producer of feature films in the world. The films are certified by the Central Board of Film Certification. Cinema is a source of entertainment
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Introduction The North South Wales creative industries produce a great value that spreads to ranges of different sectors. It can be a key part of wide array of different economic activities such as in supply chain, technology, marketing and many other forms. It employs thousands of workers in the region along which constitutes of more than 6.8% of overall employees within the region. With the great economic potential of creative industries, it is a must that the country will be able to properly
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3 Idiots is an Indian comedy movie with a great message, directed by Rajkumar Hirani in 2009. I like this movie because the message they conveyed through this film. The education system in India is very strict and with strict I don’t mean that by school rules; I mean the level of judging according to the book knowledge. One played the famous Indian actor, Amir Khan the main character, with other famous co-actors. The film also won Film Fare Award at 6th position and also best director award. The
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Why is Anbe Sivam regarded as the best movie in the history of Tamil cinema by many? Did this movie have any story at all? First of all is it a movie? No. Anbe Sivam is an experience, not only for one Madhavan but for another few thousands, who care to learn quite a lot of things and feel conceited about themselves, but fail miserably to confront the vagaries of life. What was the movie all about? An experienced matured man and a squeamish, egotist but tender hearted youth (a typical modern day youth)
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