Reliance Communication Marketing Strategy

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    From the Director Indian Institute of Foreign Trade, having been set up by the Government of India in the year 1963, has achieved a niche in the domain of International Business by blending business knowledge with creative research, pioneering executive development programmes, international linkages and industry interventions into the curricular corpus. At IIFT, we have been an active learner all these years by continually focusing on maintaining global perspective on issues but with realistic grounding

    Words: 4297 - Pages: 18

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    What Motivates Customers to Buy Products

    After attaining freedom in 1949 china followed the principles of independence and self reliance and then later started economic and trade exchanges with foreign countries. Initially foreign trade development was relatively slow because of international politics. Before 1978 china’s trade was conducted under system of state trading where approximately a dozen foreign trade corporations monopolised all foreign trade. under this central plan regime imports were not encouraged much and also exports

    Words: 1539 - Pages: 7

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    Managing Change

    2008, the company decided to venture into another line of business, which is the sale of juice in a 35cl tetra pack. This sale of juice will involve the supply of raw materials, extraction of the juice content, production, distribution, sales and marketing of the juice. This decision also necessitated the setting up of a new division within the organisation called “Enterprise Solution” to cater for the accounting, reporting, manufacturing, processing and sales of the Juice. The juice is labelled “Fruta”

    Words: 3757 - Pages: 16

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    Bernie Madoff Case Study

    Madoff, CEO of Bernie L. Madoff Investment Securities (BMIS), perpetuated the most embellished Ponzi scheme the world has ever seen. The basis of the securities fraud that took place approximately between 1991 – 2008 was influenced by Bernie Madoff’s reliance upon an unqualified staff, outdated software, organizational seclusion, a personal halo effect, and weaknesses in the regulating body. Madoff had the confidence of the public, yet to pull off such an elaborate scheme, he relied on a startling number

    Words: 3388 - Pages: 14

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    How Supply Chain Management Has Changed They Way We Do Business

    competitive advantage. Supply chain activities include everything from product development, sourcing, production, information systems, as well as logistics. An effective supply chain management works with cross-functional teams (e.g. requirements form marketing or engineering) to achieve organizational goals through effective planning and management. This paper will take a look at the history of supply chain management, discuss why it is important to business, explore the latest innovations, discuss how

    Words: 3762 - Pages: 16

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    Case Study

    7CASE 6-1 FACEBOOK OVERVIEW Three years ago 1-800-Flowers, long a pioneer in Internet marketing, became the first national florist to create a fan page on Facebook. It used the free page to build relationships with customers and sell selected products, but it spent very little money advertising on the site. In January, however, the company began buying a different kind of Facebook advertisement. “Sponsored stories,” as they’re called, let marketers pay to turn actions people take on Facebook

    Words: 5869 - Pages: 24

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    Research Paper

    EXECUTIVE SUMMARY  It has been a great pride in the history of AirAsia that despite the challenges that they have faced, AirAsia continues to defy the odds. Since December 8, 2001, when the company was taken over by the new Air Asia management, AirAsia has grown to become the largest low-cost carrier in Asia. Today the airlines are operating in Malaysia, Thailand and Indonesia. With more than 6,000 talented, hardworking and committed employees and a market capitalization in excess of RM2billion

    Words: 4118 - Pages: 17

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    The Analysis of Smartphone Industry

    The Analysis of Smartphone Industry Author Note This paper was prepared for MRK 3001 Marketing Strategies, taught by Associate Professor Burcu İlter. TABLE OF CONTENTS ABSTRACT This study aims at measuring industry analysis about smartphone. Firstly, we had to determine which smartphone industry is going to handle. We did brain stormy with group members on this subject. We looked over many web pages about this subject. And then, we did internet searching about the comparison of industry

    Words: 10647 - Pages: 43

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    Eu Report

    Development Portfolio The following personal development portfolio of Rizwan Abubakar is established for a time frame of five years, starting from 1. June 2013 to 31. May 2018. 1. Executive Summary This is a reflection of my development strategies for the next five years which includes my career plan, objectives, SWOT analysis, mission, vision etc. This also includes my enthusiastic involvement in many activities outside of the academic circle which is critical aspect of this Personal Development

    Words: 1747 - Pages: 7

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    Blue Monday Case

    Evidences are that manager (1) does not know what their subordinates were doing, and (2) could not motivate subordinates to obtain good results. Why have they had ineffective leadership and management practices? Because they got serious problem with communication throughout company. Evidences are that (1) employees are struggle to tell the truth of what they think is the real root cause of the issue they are facing to their line manager, (2) manager could not communicate easily and frankly with employees

    Words: 2866 - Pages: 12

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