B2B Brand Management Philip Kotler ´ Waldemar Pfoertsch B2B Brand Management With the Cooperation of Ines Michi With 76 Figures and 7 Tables 12 Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Business Northwestern University 2001 Sheridan Rd. Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Waldemar Pfoertsch Professor International Business Pforzheim University Tiefenbronnerstrasse 65 75175 Pforzheim, Germany waldemar
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EDITOR'S INTRODUCTION Two big events will frame the year ahead: America’s presidential election and the summer Olympic games in Beijing. The race for the White House will be a marathon, from the front-loaded primary season in January and February to the general election in November. The betting is that the winner will be a Democrat—with a strong chance that a Clinton will again be set to succeed a Bush as leader of the free world. China, meanwhile, will hope to use the Olympics to show the world
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P A R T I Discovering Momentum 1 1 The Power of Momentum Where’s the Impetus? Momentum. Most businesses get it at some point: the impression that everything they undertake succeeds effortlessly, as if they’re being carried along by a tailwind that increases their efficiency and propels them on to exceptional growth.1 Some hold on to it. Most don’t. Slowly, imperceptibly, the tailwind turns around and the momentum disappears, without anyone quite realizing what has happened. The company
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Fourth Edition Reframing Organizations Artistry, Choice, and Leadership LEE G. BOLMAN TERRENCE E. DEAL B est- se l l i n g a u t h o rs of LEADING WITH SOUL FOURTH EDITION Reframing Organizations Artistry, Choice, and Leadership Lee G. Bolman • Terrence E. Deal Copyright © 2008 by John Wiley & Sons, Inc. All rights reserved. Published by Jossey-Bass A Wiley Imprint 989 Market Street, San Francisco, CA 94103-1741—www.josseybass.com No part of this publication may be reproduced
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U MYTHOLOGY U GODS AND GODDESSES IN GREEK MYTHOLOGY Michelle M. Houle Copyright © 2001 by Michelle M. Houle All rights reserved. No part of this book may be reproduced by any means without the written permission of the publisher. Library of Congress Cataloging-in-Publication Data Houle, Michelle M. Gods and Goddesses in Greek Mythology / Michelle M. Houle. p. cm. — (Mythology) Includes bibliographical references and index. Summary: Discusses various Greek myths, including creation stories
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islamic leviathan religion and global politics John L. Esposito, Series Editor University Professor and Director Center for Muslim-Christian Understanding Georgetown University islamic leviathan Islam and the Making of State Power Seyyed Vali Reza Nasr Islamic Leviathan Islam and the Making of State Power Ú seyyed vali reza nasr 1 2001 3 Oxford Athens Chennai Kolkata Nairobi New York Auckland Bangkok Bogotá Buenos Aires Cape Town Dar es Salaam Delhi Florence Hong Kong Istanbul
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35 New Ways to Improve Your Programs and Designs Scott Meyers More Effective C ADDISON-WESLEY PROFESSIONAL COMPUTING SERIES ++ Conforms to the new ISO/ANSI C++ standard! From the Library of Yuri Khan Praise for More Effective C++: 35 New Ways to Improve Your Programs and Designs “This is an enlightening book on many aspects of C++: both the regions of the language you seldom visit, and the familiar ones you THOUGHT you understood. Only by understanding deeply how the C++ compiler
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PART 2 The Global Marketing Environment CHAPTER 2 The Global Economic Environment Case 2-1 The Global Economic Crisis I n his 1997 book One World, Ready or Not, William Greider described the United States as “the buyer of last resort.” Greider explained that, for many years, the United States was the only nation that was willing to absorb production surpluses exported by companies in Europe, Asia, and Latin America. Greider asked: “Who will buy the surpluses when the United States
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UNIT 3 TRENDS IN FEMINISM Structure 3.1 Introduction 3.2 Objectives 3.3 Liberal Feminism 3.3.1 Liberal Thought 3.3.2 Classical Liberal Feminism 3.3.3 Second Wave Liberal Feminism 3.3.4 Weakness/Limitations of the Liberal Feminism 3.3.5 Contribution to the Women’s Movement 3.4 Marxist Feminism 3.4.1 Foundations of Marxist Feminism 3.4.2 Other Key Elements in Marxist Feminism 3.4.3 Limitations of Marxist Feminism 3.4.4 Contribution to the Women’s Movement 3.5 Psychoanalytic Feminism 3.5.1 The Beginnings
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В.А. Кухаренко ПРАКТИКУМ ПО ИНТЕРПРЕТАЦИИ ТЕКСТА Допущено Министерством просвещения СССР в качестве учебного пособия для студентов педагогических институтов по специальности № 2103 «Иностранные языки» МОСКВА «ПРОСВЕЩЕНИЕ» 1987 ББК 81.2 Англ К95 Рецензенты: кафедра английской филологии ЛГПИ им. А. И. Герцена; кандидат филологических наук, доцент МГПИИЯ им. Мориса Тореза О. Л. Каменская Кухаренко В. А. КЯ5 Практикум по интерпретации текста: Учеб. пособие
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