AIRASIA X BHD Table of Contents 1.0 Company Profile 1 1.1 Introduction of Company 1 1.2 Vision 2 1.3 Mission 2 1.4 Value 2 1.5 Logo 3 1.6 Motto 3 1.7 Corporate Information 4 1.8 Organizational Structure 5 2.0 General Environment Analysis 9 2.1 Politic Factors 9 2.2 Economic Factors 10 2.3 Social Factors 10 2.4 Technology Factors 11 2.5 Legal Factors 11 2.6 Environmental Factors 12 3.0 Task Environment Factor 13 3.1 Porter Five Forces Analysis
Words: 6477 - Pages: 26
aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. AirAsia believes in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires high efficiency in every part of the business.
Words: 4204 - Pages: 17
of Contents 1. Introduction and History 2. The Mission Statement of easyJet 3. Competitive Analysis (Porters five competitive forces) 4. Marketing Mix 5. SWOT Analysis 5.1 Internal Analysis – Strengths and Weaknesses 5.2 External Analysis – Opportunities and Threats 6. Situational Analysis 7. PEST Analysis (Marketing Plan) 8. Conclusion 8.1. Strategic Issues facing the airline Industry 8.2. easyJet’s future 9. Appendices 1. Introduction
Words: 4119 - Pages: 17
Situation JetBlue Airways was a low-cost carrier that was founded in 1999 by David Neeleman. JetBlue was able to become competitive by offering passengers low fares and several value-added services such as leather seats, snacks instead of full meals, and free personal satellite television. JetBlue’s
Words: 6380 - Pages: 26
cover it with operational expenses. And by nature of its business model, the cost structures are all variable costs, or very minimum fixed costs. With this business model, the company is not only rent the aircraft, but also outsourced its pilots, flight attendants, and other employees. It will sell tickets through agents and use service from company doing aircraft maintenance and services. And to ensure the profitability, it is critical that the operational costs, which is the main source of expenses
Words: 3215 - Pages: 13
1 General Comments This analysis is directly relevant to the assessment. It demonstrates a wide range and excellent application of the strategy tools to the organisation. A very good analysis that has excellent clarity. Generally coherent and with accompanying logical arguments. Contains some excellent elements of independent thinking. A critical appraisal of up to date literature. The report is well written. Students please note that this assignment was graded in the range
Words: 4246 - Pages: 17
Aktiengesellschaft was world’s first airline which was founded in November 16, 1909 with the government assistance, and operated airships manufactured by Zeppelin Corporation. c). Tony Jannus conducted the United States’ first scheduled commercial flight on January 1914. d). In 1918, the United States Postal Service won the financial support from Congress to begin air mail service. e). In 1925, Stout Aircraft Company began to construct Ford Trimotor with 12-passenger capacity which
Words: 2121 - Pages: 9
RECOMMENDATIONS REPORT: DELTA AIR LINE, INC. Prepared for: Delta Air Line Executives Prepared by: Olivia Wan April 16, 2013 TABLE OF CONTENTS INTRODUCTION 1 STRENGTHS 1 Frequent Flier Program 1 Baggage System 2 SkyTeam 3 WEAKNESSES 3 Treatment of Delayed Passengers 3 Ticket Over-Sales 4 OPPORTUNITY 5 Entertainment 5 THREATS 5 Competition 5 Unexpected Weather 6 RECOMMENDATIONS 6 Customer Survey 7 Increase Promotions 8 Customer Service Training Program 9 CONCLUTION
Words: 5776 - Pages: 24
Southwest Airlines SWOT Analysis Beresford Doherty February 16, 2009 The Mission Statement 1 The mission statement of Southwest Airlines declares that it is "dedicated to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit." And to its employees, Southwest Airlines pledges a commitment "to provide our Employees a stable work environment with equal opportunity to learn and for personal growth. Creativity
Words: 3130 - Pages: 13
Assignment 4: Leadership Style: What Do People Do When They Are Leading? Gary Kelly, CEO and Chairmen of Southwest Airlines Company BUS520 Leadership & Organizational Behavior 6/05/13 Introduction Mr. Gary C. Kelly has been the Chairman of the Board, Chief Executive Officer and President of Southwest Airlines Company since July 2001. The 58 year old executive has been with the company since 1986 being hired in as controller working his way to Chief Financial Officer and the finally
Words: 1290 - Pages: 6
