and personal (age, stage in the life cycle, occupation, economic circumstances, lifestyle, personality, and self‐concept). Research into these factors can provide clues to reach and serve consumers more effectively. 2. Four main psychological processes affecting consumer behavior are motivation, perception, learning, and memory. 3. To understand how consumers actually make buying decisions, marketers must identify who makes and has input into the buying decision; people can be initiators, influencers
Words: 6321 - Pages: 26
Expatriates in China Experiences, Opportunities and Challenges Ilaria Boncori ISBN: 9781137293473 DOI: 10.1057/9781137293473 Palgrave Macmillan Please respect intellectual property rights This material is copyright and its use is restricted by our standard site license terms and conditions (see palgraveconnect.com/pc/connect/info/terms_conditions.html). If you plan to copy, distribute or share in any format, including, for the avoidance of doubt, posting on websites, you need the express prior
Words: 104917 - Pages: 420
learning and communication were carried out through crude means. This research work would extensively examine the role of information and communication technology (ICT), up to the present age that can be called modern ICT age. 1.1 BACKGROUND OF THE STUDY The word is growing digital every second in time with the evolution of new ideas radically transforming every facet of human endeavors and lives generally. There is a great potential for significant improvement our lives as a result of the new technological
Words: 9555 - Pages: 39
learning and communication were carried out through crude means. This research work would extensively examine the role of information and communication technology (ICT), up to the present age that can be called modern ICT age. 1.1 BACKGROUND OF THE STUDY The word is growing digital every second in time with the evolution of new ideas radically transforming every facet of human endeavors and lives generally. There is a great potential for significant improvement our lives as a result of the new technological
Words: 9555 - Pages: 39
Case Study For Organizational Behavior Submitted by: Varun Paruchuri BM11059 OB Case Study Joining XLRI after having worked in an organization (Infosys) for close to three years is one of the best things that have happened to me in my life. I was filled with boundless joy and happiness when I got to know that I had made it to XLRI. After having joined here, I was very happy to come back to studying and college life again
Words: 7907 - Pages: 32
Career Development International Emerald Article: The influence of job and career attitudes on learning motivation and transfer Eddie W.L. Cheng, Danny C.K. Ho Article information: To cite this document: Eddie W.L. Cheng, Danny C.K. Ho, (2001),"The influence of job and career attitudes on learning motivation and transfer", Career Development International, Vol. 6 Iss: 1 pp. 20 - 28 Permanent link to this document: http://dx.doi.org/10.1108/13620430110381007 Downloaded on: 11-06-2012 References:
Words: 6434 - Pages: 26
Reaching out to Rural India: A Study of Consumer Durable Anirudh Sharma A Management Project Report On Reaching out to Rural India: A Study on Consumer Durable PREPARED FOR Prof. Dhananjay Singh MARKETING INSTITUTE OF MANAGEMENT TECHNOLOGY HYDERABAD BY ANIRUDH SHARMA STUDENT INSTITUTE OF MANAGEMENT TECHNOLOGY 15st Oct. 2015 1 ACKNOWLEDGEMENT I would like to thank my faculty guide Prof. Dhananjay Singh for their guidance and constant supervision as well as
Words: 4149 - Pages: 17
FACTORS AFFECTING TECHNOLOGY USES IN SCHOOLS1: AN ECOLOGICAL PERSPECTIVE Yong Zhao Kenneth A. Frank Michigan State Univeristy Contact information: Yong Zhao, 115D Erickson, College of Education, Michigan State University, East Lansing, MI 48824, Email: zhaoyo@msu.edu, Phone: 517-353-4325 This study was made possible by a grant from the Michigan Department of Education (MDE), but views and findings expressed in this report do not necessarily reflect those of MDE. The following individuals
Words: 17667 - Pages: 71
Entertainment Industry in India has registered an explosive growth in last two decades making it one of the fastest emerging industries in India. Television itself witnessed its transformation from a single government owned channels to a medium telecasting more than 300 national and regional channels. At present Indian film industry or Bollywood is a perfect combination of entertainment and commercial sector, producing close to thousand movies in a year in various Indian languages. Indian film industry
Words: 12671 - Pages: 51
Human Resource Management (MGT501) VU MGT - 501 T his subject/course is designed to teach the basic principles of Human Resource Management (HRM) to diverse audience/students, including those who are studying this as a supporting subject for their bachelor degree program. This course is designed to provide you the foundations of HRM whether you intend to work in HRM or not, most of these elements will affect you at some point in your career. Either you will be working with some organizations
Words: 93794 - Pages: 376
