Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) Development in China Wei Hu & Yuanyuan Xie Bachelor’s Thesis 28. 04. 2013 International Business Administration Bachelor’s degree (UAS) SAVONIA UNIVERSITY OF APPLIED SCIENCES THESIS Abstract Field of Study Social Sciences, Business and Administration Degree Programme Degree Programme in International Business Author(s) Wei Hu & Yuanyuan Xie Title of Thesis Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) development
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presence in many markets around the world. However, in a global industry, companies that fail to pursue global opportunities risk being pushed aside by stronger global competitors. A firm’s global marketing strategy (GMS) can enhance its worldwide performance. The GMS addresses several issues. First is nature of the marketing program in terms of the balance between a standardization (extension) approach to the marketing mix and a localization (adaptation) approach that is responsive to country or regional
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substances? • Have you ever given any thought to developing several, positive methods for stress management that could be effectively and safely used when the need arises? What is Stress? Stress is commonplace in the lives of college students. Learning to deal with stress means learning to understand what stress is, identifying common sources, and then practicing some method of stress reduction on a regular basis. Everyone has some method(s) for dealing with stress. Sometimes the methods
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Bartels, Robert (1976) “The History of Marketing Thought,” 2 ed., pp.1-33, 123-243, Chapters 1,2,3,4,9,10,11,12,13,14. Chapter 1: The Meaning of Marketing The establishment of a market economy wrought marked changes in the social and economic structure. A new attitude toward business revolutionized the economy of the country and that revolutionary element was identified by the term ‘marketing.’ Historical accounts of trade lead one to conclude that marketing has always existed. Was
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WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY LIST OF CONTENTS AND TABLES Wine in Venezuela - Category analysis .......................................................................................... 1 Headlines ........................................................................................................................................ 1 Trends ...............................................................................................................................
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Communication Styles? Understanding Styles Planning Feedback Why Are You Providing Feedback? Setting the Environment BridgeSpan, Inc. © 2003 Rev. Date 9/23/2003 1 2 4 5 6 7 11 12 14 17 18 21 25 26 28 Page i Table of Contents Identify Behavior and Performance Issues Providing Examples Identify Desired Results Understanding Expectations Controlling the Situation Accepting Feedback Delaying Feedback Taking Time for Feedback Useful Feedback Detailed Feedback Reinforcement Redirection Receiving Feedback
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CHAPTER 12 GLOBAL MARKETING CHANNELS AND PHYSICAL DISTRIBUTION SUMMARY A channel of distribution is the network of agencies and institutions that links producers with users. Physical distribution is the movement of goods through channels. Business –to-consumer marketing uses consumer channels; business-to-business marketing employs industrial channels to deliver products to manufacturers or other types of organizations. Peer-to-peer marketing via the Internet is another channel. Distributors
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training to become more cross-culturally sensitive. Cross-cultural training program for individual going abroad, address such issues and prepare participants to work and live overseas. Cultural conflicts affect the efficiency of the employees’ performance at workplaces and it is believed that employees from different cultural backgrounds will have to improve their communication skills. An intercultural training programme is needed in order to prepare multicultural employees for surprises that could
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aCHAPTER 1 BUSINESS ORGANISATIONS At the end of this Module the student shall be able to: Understand the various types of business organisations that can be established. Appreciate the advantages and disadvantages of each type of business Introduction A business activity is any legal activity that may be owned by one person as a sole proprietor or can be owned jointly by two or more people thereby creating a partnership. The main aim of many business operations is to make a profit either in the
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A STUDY ON BARRIERS OF CROSS-CULTURAL COMMUNICATION IN ELECTRONICBASED COMPANIES 1 Bibi Noraini Bt Mohd Yusuf, 2Zurina Bt Zulkifli, 3Intan Maizura Bt Abd Rashid, 4Syahida Bt Kamil, 1,2,3,4 School of Business Innovation and Technopreneurship Universiti Malaysia Perlis 1 bibinoraini@unimap.edu.my, 2Zurina@yahoo.com, 3Intan Maizura@unimap.edu.my, 4syahida@unimap.edu.my, Abstract Rapid growths in economic development and trade globalization have necessitate the number of firms to expand
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