Name |Market Research & Analysis | |Class Code |PT-BUS35G | |Local Lecturer’s name |Ms Mona | |Assignment No. (i.e. 1,2,3) or ‘short answer’ |Assignment 3: Research Report –
Words: 5134 - Pages: 21
ABSTRACT Fast Food Industry or Quick Serve Restaurants (QSRs) is a growing and potentially profitable business. India is considered as a new market for it as fast food came to India about 15 years ago. India is a developing country with 2% of organized and 98 percent of unorganized sector. So most of the fast foods that came into Indian market as India has a high growth in every sector. India is blessed with one of the fastest growing fast food markets in the world. The Indian fast food market
Words: 3254 - Pages: 14
PESTEL analysis 2.1 Political McDonald industry deal with different kinds of political problems as they have outlets over 119 countries. Certain location the company deals with problems like overwriting rules and regulations due to health implications of fast food. Political situations in Singapore are not problematic for McDonald as it requires to monitor the rules and regulations which is handling fine. In general, McDonalds are affected due to regulations of fast food industries set by the
Words: 1590 - Pages: 7
NOTES TO MY POWER POINT ANALYSIS OF EXTERNAL ENVIRONMENT Factors that happen outside of the company which can lead to improper functioning of a company is termed as external environment. The first factor is economic factor. Economic factor is a type of factor which affects how a company markets its product, how much a company can spend on the success of the business and even the kind of target market a company will go after. Economic crisis has made McDonalds increase its prices because its supplies
Words: 1649 - Pages: 7
PANERA BREAD COMPANY Introduction Panera Bread Company is the national bakery-café concept which operates in the casual restaurant industry. Founded in 1981 by Louis Kane and Ron Schaich, entirely it was registered as Au Bon Pain Co. with several chains. In 1999, the founders sold Au Bon Pain divisions and Panera bread1993. Currently, the company owns 1652 franchise stores in 44 states in United States and in Ontario, Canada The purpose of this essay is to identify and justify the important
Words: 2046 - Pages: 9
methodology 3 TASK 1 3 1. PESTLE ANALYSIS 3 1.1.2 LEGA INFLUENCES 4 1.1.3 ECOLOGICAL INFLUENCES 5 1.1.4 POLITICAL INFLUENCES 6 1.1.5 ECONOMICAL AND FINANCIAL INFLUENCES 7 1.1.6 SOCIAL-CULTURAL INFLUENCES 8 1.1.7 TECHNOLOGICAL INFLUENCES 9 TASK 2 10 PORTER’S FIVE FORCES 10 1.1.8 THREAT OF NEW ENTRANTS 11 1.1.9 DEGREE OF RIVALRY 12 1.1.10 THREAT OF SUBSITUTES 12 1.1.11 BARGAINING POWER OF BUYERS 13 1.1.12 BARGAINING POWER OF SUPPLIERS 14 SWOT Analysis 14 RECOMMENDED STRATEGIES 16 Conclusion
Words: 3885 - Pages: 16
BACKGROUND Panera Bread Company operates in the retail bakery-café segment of the restaurant industry in the services sector. Under the control of CEO Ronald Shaich, Panera Bread Company functions under the names of Panera Bread Company and St. Louis Bread Company. Originally, Panera operated primarily only on the east coast but has now opened up operations in 35 states. Panera’s stores are located mostly in suburban areas near malls and other shopping centers. Panera Bread offers an assortment
Words: 1176 - Pages: 5
kfc Research Team KFC Final Research Plan Book Spring 2009 Stacey Ackerman, Tom Bass, Juliette Burguieres, Brian Cash Table of Contents 1. Overview of Research…………………………………………(3) 2. Situational Analysis Summary………………………………..(4) 3. Research I (Survey) a. Survey Plan……………………………………………....(9) b. Survey Sample………………………………………..…(11) c. Summary of Results…………………………………......(15) 4. Research II a. Research Work Order…………………………………
Words: 9170 - Pages: 37
needs to identify marketing opportunities? Good information is the foundation for good marketing, in order to identify marketing opportunities three main sources of information will be needed. Firstly, an organisation’s own record of their performance, in this case is the daily sales report. Secondly, specially commissioned market research conducted by the organisation itself, in this case is the percentage diary sales by customer age group. In additional, information from research organisations will
Words: 2862 - Pages: 12
Module 1 & 2: 1. How would you define the industry to be analysed? The industry is the world’s largest chain of hamburger fast food restaurants. Core activities are selling hamburger, desserts, and beverage. 2. Is the industry global? Yes since customers around the world can get McDonald’s product and service easily. This can be evidence from figures in table 1 and 2 (generated income from US, Europe, APMEA, and other countries and corporate. 3. Is the organization mentioned
Words: 5320 - Pages: 22
