FOREIGN TRADE UNIVERSITY FACULTY OF ECONOMICS AND INTERNATIONAL BUSINESS INTERNATIONAL INVESTMENT ASSIGNMENT SWOT ANALYSIS IN INVESTMENT TARGETING: The case of Vietnam Instructor: Phạm Thị Mai Khanh (M.A., LL.M.) 1. LƯƠNG VĂN ĐẠT | 1211150027 | 2. BẠCH QUANG TRƯỜNG | 1217150149 | 3. NGUYỄN VĂN TÙNG | 1217150154 | 4. NGUYỄN VĂN TUẤN | 1211150151 | 5. NGUYỄN NHƯ NGUYÊN AN | 1214150006 | 6. NGUYỄN TIẾN ĐẠT | 1217150028 | 7. NGUYỄN MINH ĐỨC | 1214150034 |
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| | CONTENTS Executive Summary PART I/ UNIQLO and Apparel Industry * Overview of UNIQLO business * Apparel Industry: Value Chain & Key Success Factors PART II/ Environmental Analysis * PEST analysis for India * 5 Forces analysis for Apparel industry in India * SWOT analysis for UNIQLO’s entering into India PART III/ Strategy Formation * Entry Strategy: Entry Mode * Expansion Strategy: 3 Phases * Implementation Plan: 4P, AAA Conclusion Reference Appendix
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Page A. Introduction 3 B. AirAsia Company 3 C. AirAsia Financial Analysis 5 D. AirAsia Web Design 6 E. Customer Segmentation 8 F. Value Chain Analysis 9 G. AirAsia SWOT Analysis 10 H. Porter’s five-forces analysis on AirAsia 10 I. Capabilities Analysis 13 J. Summary 14 References 15 STRENGTH 1. Low operational cost by having a single aircraft type fleet i.e. Boeing 737 or Airbus A-310. 2. Low maintanace cost due to the same reason as above. 3. Low operating cost due to being No
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Organization…………………………………………… 4. Industry Framework Analysis……………………………………………….. 4.1. Porter’s 5-Forces Model………………………………………………… 4.2. External factors using a PEST analysis………………………………… 4.3. Internal factors using a SWOT analysis………………………………… 5. Conclusion and Recommendations………………………………………….. 5.1. PEST 5.2. Task 2: Technological Change……………………………….. 5.2.1 Analyze Policies and Decision Making 5.2.2 Evaluate Effectiveness and Response 5.2.3 Demonstrate Areas of Improvement 5.3. SWOT………………………………………………………………… 6
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Situation Analysis According to Lamb et al. (2012), situational analysis includes SWOT analysis that affects the performance of an organization. Organizational resources such as financial resources, production costs, marketing skills, technology, employee capabilities and brand image should be taken into consideration. Environmental scanning is also essential as it affects the organization’s future as it can help in identifying market opportunities and threats. Additionally, PESTLE analysis will be
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14 Distribution Channel 15 Markets and Segments 16 Customer Segmentation 17 Customer Value Proposition 17 Conclusion 19 Executive Summary The purpose of this assignment is to develop a business strategy for our company, A1 Company Limited. Our company export beans and pulses to India and planning to attract FDI on strategic assets of company to produce value added products made of bean. In this report includes business relationship between Myanmar and India, the advantages we currently
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MANAGEMENT CASE ANALYSIS PREPARED BY: marziana basir gm04459 SYAZwANI MUSTAFA gm04625 johan adam leong gm04319 FADZILLA ZAHRA SAMIAN GM04550 PREPARED FOR: SR. DR. HJ MAZLAN HJ HASSAN Graduate School of Management Universiti Putra Malaysia TABLE OF CONTENTS 1 | INTRODUCTION | | 1 | 2 | MISSION AND VISSION STATEMENT | | 2 | 3 | MARKET POSITIONING MAP | | 5 | 4 | KLK CORPORATE STRUCTURE | | 6 | 5 | FIRM’S OPERATIONS MAP LOCATION | | 8 | 6 | FINANCIAL ANALYSIS | | 9 |
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pwc.com.au The Australian Dairy Industry The Basics The Australian Dairy Industry From family farm to international markets Key points œ Australia is a small producer of milk but is the worldfs third largest dairy exporter as 50% of production is exported. œ The Australiafs dairy industry is Australiafs third largest rural industry, ranking behind wheat and beef, and has a gross value of $4 billion. œ Australia produces a range of dairy products including milk, milk powder, yoghurt
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Analysis Of Jaykay Marketing Services Marketing Essay The supermarket industry in Sri Lanka is set out for an explosive growth in the recent years this is with the western lifestyle of modern Sri Lankans where convenience is a key benefit sought after.(Perera 2006) The traditional grocery store concept has been evolving in to a ‘’Mega Stores’’ and the heavy discounter concept which carry all the goods shoppers want (Stanton 2007). If we look at the drivers for the evolution of modern supply chains
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BSRM Steel Limited, a high grade steel manufacturing company has been operating as a sister concern of BSRM Group of Companies, the most successful and highly regarded group in the steel sector of the country. The BSRM Group is known for its long exposures in all sub- sectors of steel industry since 1952 including ship breaking, scrap processing, and billet manufacturing, manufacturing of MS rod as well as in other ancillary operations. Bangladesh Steel Re- rolling Mills Limited (BSRM), the flagship
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