How Subway Tops The Fast Food Chain Introduction The first Subway was founded in 1965. The founder of the Subway chain, Fred De Luca, started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated. Now there are more than 30,000 Subway restaurants in 88 countries worldwide and it is the world‟s fastest growing franchise chain. New Subway restaurants are opening
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09/09/2013 TABLE OF CONTENTS COMPANY OVERVIEW 3 SUBWAY COMPETITION 3 TARGET CUSTOMERS 5 MARKETING TECHNOLOGIES 5 CURRENT ANCHORAGE MARKET…………………………………………………………...7 NEW SUBWAY LOCATIONS 9 COMPANY OVERVIEW Subway is the market leader in sandwich shops, and offers a healthier alternative to burgers and pizza for people looking to pick up food on the run. They specialize in making subs, wraps, salads, and pizzas. Subway is owned and operated by Doctor's Associates, Inc., and according
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Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops around Connecticut. In the year 2004, the SUBWAY® chain
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SUBWAY IN THE US Kozyrev Andrey Challenges of extending the product mix. In this case study I would like to analyze Subway, one of the biggest fast food chains in the world, and its project to include a new kind of product in its offer – pizzas, alongside with the submarine sandwiches, which have become the symbol of the chain. First of all I would like to analyze the present external conditions relative to Subway business to outline an image of a market the company operates in. 1.Environmental
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planWorking in your group and based on your business environment market research (Assignment 1) decide on a strategy for the segmentation of your selected target market/s as well as a positioning of the business in respect to previously identified SWOT analysis elements and competitors strengths and weaknesses. Following that, you will decide on a number of marketing activities (describe in details what these are) designed to launch (remember that this is a new business) and further promote your
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| 2.0 | Task 1 | 2 – 18 | 3.0 | Reference | 19 | 4.0 | Conclusion | | 5.0 | Coursework | | 2.0 Task 1 2.1 Company background The History of Subway As early as 1965, Fred DeLuca started to realize his dream of becoming a doctor. Looking for a way to pay for his education, a family friend suggested he open a submarine sandwich shop. friend-Dr loans $ 1,000. Peter Buck-offered to become Fred's partner, reached a business relationship will change the landscape of the fast food industry
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[pic] Marketing Research of Subway Executive Summary This paper aims at conducting marketing research of Subway with a purpose of attaining its strategic objectives comprehensively. This company is an American world’s largest fast food chain, primarily selling submarine sandwiches and salads, that operates on the franchising principle. Marketing research is “the function linking the consumer, customer and public to the marketer through information – information
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AGENDA * Subway’s mission * History of Subway * SWOT analysis * Organization chart * Managerial functions * 5 functions of management * Planning * Organizing * Staffing * Directing * Controlling HISTORY OF In 1965, Fred Deluca had
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should open a submarine sandwich shop," said Dr. Buck.At first Fred was skeptical, but after Dr. Buck explained how thesandwich shop could finance Fred’s future education, he was on board.That night, Fred and Dr. Buck formed a partnership that would lead tothe first SUBWAY® restaurant.By lunchtime on the first day Fred and Pete’s submarine shop was open,customers were pouring in. From that day on the company continued togrow. Fred and Pete had a goal of opening 32 submarine sandwich shopswithin 10 years
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Springs, Florida Business Description: Subway Restaurants sell foot-long and numerous other kinds of healthy sandwiches, salads, etc. in its franchise. Franchise Offer: Subway offers highly qualified purchasers the right to operate and establish from a single location, a franchise selling specialty sandwiches, salads and other healthy edibles. Term of Agreement and Renewal The length of the franchise term will be 20 years and as per the contract, Subway has all the rights to refuse the renewal
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