Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201)748-6011, fax (201)748-6008, website http://www.wiley.com/go/permissions. To order books or for customer service, please call 1-800-CALL WILEY (225-5945). ISBN 13 9781118369975 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 This book is dedicated to the Newest Generation:
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Administration (Marketing Management) 2nd Year Services Marketing Maximum Marks: 70 Duration: 03 Hours Instructions: 1. This paper is divided into 3 sections – A, B and C. 2. Section A consists of 10 questions of 1 mark each. All questions in Section A are compulsory. 3. Section B consists of 7 questions of 3 marks each. You must attempt ANY FIVE questions. 4. Section C consists of 5 questions of 15 marks each. You must attempt ANY THREE questions. --------------------------------
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Introduction The theme of this course paper is “Ways of improving efficiency of enterprise”. It is considered to be topical nowadays because of some reasons. Firstly, today’s period of economic development is characterized by high competition in the market which makes all businesses seek foe different ways of increasing their efficiency. Enterprises are forced to look for the steps which help them work effectively without wasting time, money or energy. The pace of business activity is getting
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looking for a way to capture the self-serve specialty coffee consumer in North America and Canada. This customer tends to be a gourmet beverage drinker who doesn’t compromise on taste but likes quickness and convenience. The GMCR state of the art eCommerce portal allows customers to create the ultimate coffee experience in the home, in the office, and in food service environments. GMCR is so committed to the outstanding coffee experience that they purchase some of the highest quality Arabica beans
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CHAPTOR 12 In the early 1930s, a mathematician developed a formula that could be used to make accurate weather forecasts, something that was unheard of at that time. However, because there were no computers or calculators at that time, it took almost three months of hand calculations to come up with the next day’s forecast. This obviously was far from useful, and many individuals scoffed at such a preposterous solution to weather forecasting. However, with the introduction of computers by the late 1940s
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of the world through media POLITICAL: influence of nation states diminished in many areas as more and more countries organised themselves into trade blocs; influence of Western democracies on developing countries has also been strong GLOBALISATION CAN BE SEEN IN TERMS OF: URBAN: hierarchy of global cities emerged to act as centres for global economy DEMOGRAPHIC: growth of international migration + rise of cultural societies LINGUISTIC: emergence of English as working language of the ‘global village’
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Strategic Marketing and Its Environment art 1 introduces the field of marketing and offers a broad perspective from which to explore and analyze various components of the marketing discipline. Chapter 1 defines marketing and explores some key concepts, including customers and target markets, the marketing mix, relationship marketing, the marketing concept, and value. Chapter 2 provides an overview of strategic marketing issues, such as the effect of organizational resources and opportunities on
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Objectives Network Design and Management ITT550 Chapter 2: Business & User Requirements 2 List the most important business requirements to gather. Explain the difference information providers and decision makers. Describe some of the business costs of a network failure. List three methods of gathering user requirements. Describe ways to derive technical requirements from non-technical user comments. [Credit to Shapina and Pricislla for their materials.] Requirements from the Business Perspective
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Current Situation: 2 1. Company purpose 2 2. Industry Sector 2 3. Size and Location 2 4. Location 2 5. Number of employees 2 6. Current exporting activities 3 7. Other relevant information 3 8. Company product / services / markets 3 9. Initial description of chosen product/service for export and country 6 Planning export offering 7 1. Customer Profile and Needs 7 3. Potential size of this Market 11 4. Partners / associates that you will need 11 Initial Country Analysis
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climate with three seasons: a cool winter from November to February, a hot season in March and April, and a rainy season from May through October. The average annual temperature is 28°C (82°F). Target geographic area Infrastructure construction is expected to have the fast growth, especially, in capial town like Yangon ,as the government of Myanmar is now concerning for infrastructure development to support the country’s economic growth. Myanmar is planning one more new hotel zone in Yangon
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