SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 29, 2012 Commission file number: 1-5256 V. F. CORPORATION (Exact name of registrant as specified in its charter) Pennsylvania (State or other jurisdiction of incorporation or organization) 23-1180120 (I.R.S. employer identification number) 105 Corporate Center Boulevard Greensboro, North Carolina
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Case Studies – Week 10 Case 1: PHILANTHROPIC TEAM BUILDING The top dozen executives from Adolph Coors and Molson breweries wanted to accelerate their team development to kick off the post-‐merger integration of the two companies. But rather than doing the usual team building in the woods
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harsh conditions when it came to mining, but they weren’t prepared for the way they were going to be treated all because they were Mexican. Mexicans were assigned the worst and most dangerous jobs in the mines. Anglo timberlands were paid four dollars while the Mexican timberlands were paid two dollars a day. Anglo muckers were paid one dollar and fifty cents while the Mexican muckers were paid seventy cent a day. As you can see the Americans bought them for their skills and treated them badly.
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It starts with an idea s t a g e s o f innovation Best Practices in Brand Extension: Effective Application of Brand Recognition BRAND EQUITY CAN BE DIVIDED INTO THREE COMPONENTS: EXPERTISE, EMOTIONAL ATTACHMENTS AND PRODUCT ATTRIBUTES Brand extensions are an effective and popular method of gaining a competitive advantage when entering a new product area. Consumers are faced with an increasingly complex and confusing marketplace. The ability of a brand to act as a mental shortcut for
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Willy Loman When one thinks of Willy Loman, victim is the last word that comes to mind. His character flaws make him responsible for his own misfortune. He has never taken responsibility for any of the disgraces in his life and has constantly blamed everyone, for not being able to live the life he feels he deserves. Some people are able to curb unrealistic expectations into something that is more tangible for them, while others such as Willy are not. Normally a salesman is someone who is able to
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Birch Case--summary Background: Birch Paper Company is a large and vertically integrated paper company. It has three products: white paper, Kraft paper and paperboard. The company has four producing divisions and a timberland division (supplies pulp). Each division is operated by its manager independently, and each of them is assessed based on its profit and return on investment. A decentralizing policy has been applied by top management, which has increase corporate profits and competitive position
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Herman Miller, Inc. Traditional Case Study June 18th 2012 David Maillie Andrew Hatfield-O’Hern Andrew Withers Isil Ecevit Nawaf Nizamudeen Current Status History Herman Miller began in Zeeland Michigan as a manufacturer of high quality furniture and bedroom suites entitled the Star Furniture Co. In 1909 the company’s name was switched to the Michigan Star Furniture Company. At the same time, Dirk Jan De Pree was hired as a clerk. Just 10 years later, Mr. De Pree became president
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trust (REIT) is a company that owns, and in most cases, operates income-producing real estate. REITs own many types of commercial real estate, ranging from office and apartment buildings to warehouses, hospitals, shopping centers, hotels and even timberlands. Some REITs also engage in financing real estate. The REIT structure was designed to provide a real estate investment structure similar to the structure mutual funds provide for investment in stocks Reits are like mutual funds, but instead of using
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Doing distinctive things has dependably been tempting to me, in any case, it, for the most part, winds up being my purpose behind not accomplishing something or not going anyplace. When this excursion came around I was compelled to really do go or choose not to. When I finally traveled to Mexico in the spring of 2013, I never would have envisioned how the experience would wind up being. I was expecting rich ways of life all around, however, I couldn't have been all the more off-base. When I initially
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Flakes. Blythe (2008) writes that naming a brand should be strategic rather than random, he sites Ries (1995) who suggests that a brand name should be catchy or shocking in order to grab the customer’s attention, should link to a visual image e.g. timberland outdoor clothing incites a vision of the country, the brand name could also communicate something about the product as well as be able to encourage the development of a nickname. All of the factors mentioned by Ries (1995) depend on how the brand
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