suggested at the end. Subject Areas: Supply chain management, Inter-organizational knowledge sharing, Absorptive capacity, Shared identity, Network structure. 1 1. INTRODUCTION Historically, individual organizations have tried to improve their own performance in an effort to gain competitive advantage. Today, the success of an individual organization depends largely on the performance of its suppliers and customers [1]. Consequently, supply chain or supply network management is one of the critical
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markets, customer requirements may vary. The temptation to customise for each market, has to be tempered by the need to keep costs down through standardisation. As discussed before, the logical approach would be to identify and analyse the various value chain activities that make up the marketing function and decide which of these must be performed on a global basis and which localised. This chapter covers product management, pricing, sales and distribution and customer relationship management. Global
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BRAND EQUITY OF FOOD RESTAURANTS IN KARACHI SYED MEHDI RAZA & TARIQ JALEES Abstract The objective of this study was to measure consumers’ perception on the brand equity of the fast food chains operating in Karachi. The selected fast food chains for the purpose of this research were KFC, McDonalds, Subway and Mr. Burger. A closed ended questionnaire based on a liker rating scale was developed. The questionnaire was based on literature survey, and the theoretical framework. The field
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An Integrated Approach to Strategy Running Case Featuring Wal-Mart Wal-Mart’s Competitive Advantage (Chapter 1) ● Working Conditions at Wal-Mart (Chapter 2) ● Wal-Mart’s Bargaining Power over Suppliers (Chapter 3) ● Human Resource Strategy and Productivity at Wal-Mart (Chapter 4) ● How Wal-Mart Became a Cost Leader (Chapter 5) ● Wal-Mart’s Global Expansion (Chapter 6) ● WalMart Internally Ventures a New Kind of Retail Store (Chapter 8) ● Sam Walton’s Approach to Implementing Wal-Mart’s Strategy
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international context is a plan for the organization to position itself vis-a-vis its competitors, and resolve how it wants to configure its value chain activities on a global scale. • Its purpose is to help managers create an international vision, allocate resources, participate in major international markets, be competitive, and perhaps reconfigure its value chain activities given the new international opportunities. International Business: Strategy, Management, and the New Realities 4 Strategy
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SIBA International’s Business Report By: Maciej Baran, Andra-Magdalena Beldie, Angélica Maria Brieva Toloza, Inesa Ščerbakova, Răzvan-Mihai Toma VIA University College Submission date: 13th of April 2012 SIBA International’s Business Report AP Degree in Marketing Management VIA University College Authors: Maciej Baran, Andra-Magdalena Beldie, Angelica Maria Brieva Toloza, Inesa
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Criteria for Market Segmentation,” Daniel Yankelovich asserted that: • Traditional demographic traits such as age, sex, education levels, and income no longer said enough to serve as a basis for marketing strategy. • Nondemographic traits such as values, tastes, and preferences were more likely to influence consumers’ purchases than their demographic traits were. • Sound marketing strategy depended on identifying segments that were potentially receptive to a particular brand and product category.
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units in 1992. A recovery is considered by Mercedes-Benz or Volkswagen. But in 1993, the management of the company is entrusted to Wendelin Wiedeking, working until then as a production manager. He applies at his arrival drastic changes inspired by Toyota: hierarchical reorganization, suppression of nearly 2,000 jobs, rationalization of production, number of subcontractors divided by three. These choices are obviously intended to reduce costs. Similarly, he decides to bury models 328 and 368, which
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For the exclusive use of T. Song, 2015. 9-714-413 REV: JANUARY 24, 2014 ERIC VAN DEN STEEN Tesla Motors “Tesla is in California, so it is not April Fool’s yet!” tweeted Elon Musk, CEO of Tesla Motors, around 10 PM PT on March 31, 2013. “First profitable Q for Tesla thanks to awesome customers & hard work by a super dedicated team”1 he had tweeted a few minutes earlier. And indeed, on May 8, Tesla announced a net income of more than $10mln on $560 mln in sales.2 Tesla had outsold both
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Sigma Significance of Six Sigma By Suhasini Pratapagiri Stratford University INTRODUCTION: WHAT IS SIX SIGMA? Six Sigma is a highly disciplined process that helps a company focus on developing and delivering near perfect products and services. Six Sigma at many organizations simply means a measure of quality that strives for near perfection. Six Sigma is a disciplined, data-driven approach and methodology for eliminating defects (driving toward six standard deviations between
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