Extended Essay Part 1: Victoria Secret’s Story In mid-1970 Ray Raymond wanted to buy some underwear for his wife, but when he entered to the shop he felt deviant, and he discovered many men felt this way when they had to go to shop underwear for a women. This emotion was the one, which motivated Raymond to create a new store where men didn’t felt this way. That was when in 1977 his wife and him opened the first store at Palo Alto, California, United States with $80,000 of saving and loans
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1. History: Victoria's Secret is an American retailer of women's wear, lingerie and beauty products that is owned and run by the Limited Brands Company. This company was founded in 1963 in Columbus, Ohio. Victoria's Secret was started in San Francisco, California, in 1977 by Roy Raymond who was Business alumnus of Tufts University and Stanford Graduate School. He felt embarrassed trying to purchase lingerie for his wife in a department store environment. He opened the first store at Stanford Shopping
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Victoria’s Secret Annual Marketing Plan Table of Content 1. Executive Summary 3 2. Situational Analysis and SWOT 4 2.1 Situational Analysis 4 2.2 SWOT 5 2.3 ANSORFF Product Market Matrix 8 3. Key Issues and New Opportunities 9 3.1 Key Issues 9 3.2 New Opportunities 9 4. Marketing Objectives 9 5. Basic Marketing Strategy 10 5.1 Research 10 5.2 Target Market Identification 10 5.3 Positioning Strategy 11 5.4 Marketing Mix 11 5.4.1 Products 11 5.4
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Victoria Secret is a Columbus, Ohio based Apparel Company. Roy Raymond found Victoria Secret. Victoria Secret is well known for lingerie, swimwear, beauty products, sleepwear, hosiery, etc. Company generates $ 5,700.2 million net sales from 1,098 stores. Victoria secret is mainly divided into three parts Victoria’s Secret Pink, Victoria’s Secret Beauty, and Victoria’s Secret. Middle class women are the target market of the company. Victoria Secret’s PINK targets mostly young age women (Lbrands,
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-- TIỂU LUẬN Môn: Marketing Lý Thuyết CHIẾN LƯỢC MARKETING-MIX NHÃN HÀNG VICTORIA’S SECRET TRƯỜNG ĐẠI HỌC NGOẠI THƯƠNG CƠ SỞ II Chuyên ngành: Tài chính quốc tế -- TIỂU LUẬN Môn: Marketing Lý thuyết CHIẾN LƯỢC MARKETING-MIX NHÃN HÀNG VICTORIA’S SECRET MỤC LỤC LỜI MỞ ĐẦU NỘI DUNG A. TỔNG HỢP NGHIÊN CỨU MÔI TRƯỜNG - THỊ TRƯỜNG: I. NGHIÊN CỨU MÔI TRƯỜNG: 1 II. NGHIÊN CỨU THỊ TRƯỜNG 3 1. NGHIÊN CỨU KHÁCH HÀNG: 3 2. PHÂN KHÚC THỊ TRƯỜNG: 3 3. LỰA CHỌN THỊ
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2. Phân tích “STP” 1. Segmentation (Phân đoạn thị trường) Có chuyện ngụ ngôn như thế này: Có một anh chàng nọ bán táo. Một phụ nữ đi qua hỏi mua: “Táo có ngon không vậy?” Anh chàng xởi lởi: “Táo ngon, ngọt lắm chị à” . Người phụ nữ lắc đầu bỏ đi: “Rất tiếc tôi lại thích ăn táo chua kia”. Một lúc sau một cô gái khác đi đến. Rút kinh nghiệm lần trước, lần này anh nói táo chua nhưng cô gái bỏ đi vì cô ta chỉ thích táo ngọt. Cứ như vậy khi anh nói táo ngọt thì người ta lại thích táo
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Introducing Victoria’s Secret in France By: Kaitlin McDonald Rachel Pelkey Milena Peneva Prepared for the partial fulfillments for the requirements for: IBMK-421-AE International Marketing Spring 2010 Table of Contents: Executive Summary Company Overview Assessment of Domestic Business Climate Purchasing Power Related Macro Level: GDP Related Sector & Industry Distribution Unit Level: GDP Related (per capita) Consumption
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| Liquidity Analysis Ratios | | Current Ratio | | | Current Assets | | Current Ratio = | ------------------------ | | | Current Liabilities | | | | Quick Ratio | | | Quick Assets | | Quick Ratio = | ---------------------- | | | Current Liabilities | | | | Quick Assets = Current Assets - Inventories | | Net Working Capital Ratio | | | Net Working Capital | | Net Working Capital Ratio = | -------------------------- | | | Total Assets
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MQCS Hamad AlAjmi - 1109504 MQCS Hamad AlAjmi - 1109504 VICTORIA’S SECRET VICTORIA’S SECRET Contents Business profile and interview 3 Interview With alshaya CS Officer 3 Victoria's Secret Business description 5 Type of Business 6 Location and Number of Employees 6 Ownership Structure 6 Product and Services 8 Levels of Customer Service 11 Customer Profile 12 External customers of Victoria’s Secret 13 Internal Customers 15 Satisfaction of Customers Five Needs 20 Appropriate
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Strengths: * Brand Value/ Customer Loyalty – Victoria’s (VS) Secret has been described in one Business Insider article as, “the most popular apparel brand in the world”(Lutz, 2013). This may not be the case, but there certainly seems to be buzz surrounding the brand. Victoria’s Secrect, La Senza (Canada), and Pink are the three leading brands in the global lingerie market (Limited Brands Inc., 2013). VS managed to retain its customers and turn out an increased gross profit in spite of higher
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