1.1-Executive Summary Dress the World’ is ZARA. Fashion is more than clothing; it’s a part of our live. We live in Fashion. ZARA is a member of the INDITEX group, a Spanish group. ZARA have established its stores all over the world, Europe, America, the Middle East, Asia Pacific and among its 5000+ stores (from the INDITEX group), Hong Kong shares 8 ZARA stores from the whole wide world. Zara offers the latest trends in international fashion in an environment of thought-out design. Its
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Imitation – Zara faces a LOW threat of being imitated. Competitors could potentially imitate the quick response system and adapt their production line to trends in the market. Imitation is feasible, however Zara’s advantage comes from being a pioneer in the quick response system. At the time of the case competitors such as: H&M follow a different strategy. H&M produces cheap via outsourcing, ahead of time taking advantage of economies of scale. Zara is currently at the frontier of quick fashion, so it
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ZARA: Fashion Follower, Industry Leader Business of Fashion Case Study Competition Amanda Craig, Charlese Jones and Martha Nieto Philadelphia University April 2, 2004 ZARA: Fashion Follower, Industry Leader Table of Contents Introduction………………………………………………………………….1 Financial Analysis and Comparison…………………………………………………….…………....1 Strategic Advantages………………………………………………………………...2-3 Strategic Drawbacks…………………………………………………………….….. 3-4 Possibilities for Failure…………………………………………………………………....…..4 Recommendations/Conclusion………………………………………………5
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ef ficiency? Note that while the electronic version of Exhibit 6 automates some of the comparisons, you will probably want to dig further into them. Background: Inditex is an international fashion retailer that designed, manufactured and sold apparel, footwear, and accessories for women, men, and children through Zara and other five chains around the world. The six retailing chains were organized as separate business units within an overall structure that also included six business support areas and
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Zara Case Study Fast Fashion Zara’s success story begins by offering a product range capable of catering for men, women and children, providing affordable and stylish clothes whatever the season. Coupled with this, is their keen eye for discovering new fashion trends and translating these trends from the catwalk to the high street, both quickly and affordably. Zara boasts a marketing strategy of firstly product variety with a focal point of ensuring speed to market (Capell). At present, Zara launch
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INTERNATIONALISATION OF THE SPANISH FASHION BRAND ZARA Carmen Lopez Ying Fan Brunel Business School Journal of Fashion Marketing and Management (2009), 13:2, 279-296 INTRODUCTION Zara is one of the world’s most successful fashion retailers operating in 59 countries. However, there is little research about the firm in English as the majority of publications have been written in Spanish. This paper seeks to address this gap in the literature by examining the internationalisation process of Zara. This study adopts
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business(maximum 500 words for this section) . Brief overview of Zara >>>> International business refers to a broad spectrum of business activities undertaken across national borders.This essay will discuss the international business and internationalisation objectives of Zara in the contemporary context with focus on the business done in the USA. The 1975 established, Spanish based, fashion retailer is a subsidiary of the parent company Inditex. Zara operated in 87 countries by 2014, having 45 stores in United
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International Expansion Zara was found in Spain, 1974. With the successful opening through out Spain, Zara starts to expand in 1980s. Firstly Zara entered Portugal, later on United States and France. Then in 1990s the expansion reached Mexico, Greece, Belgium, etc. Now Zara has really been a globalized brand. Zara can be found in 86 countries, 5887 retail stores worldwide according to the latest data research. For the latest markets Zara just invested in are Australia, Taiwan, Azerbaijan, South
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MIS Chapter 3 ZARA: Fast Fashion from a savvy system 3.1 Introduction: -Zara is the largest pure play fashion retailer -does not believe in advertising -keep huge swaths production in house -went from 2.43b in 2002 to 20 billion in 2012 -fastest global expansion, the fashion industry has ever seen. Opening 1 store a day and now in 88+ countries -high quality but inexpensive. Gaps downfall -chose wrong styles colors - took 3 CEOS to straighten out Contract Manufacturing: a Lower
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310 I 28 Apr 2011 WK 5 Zara Case Study 1. As completely as possible, explain the supply chain for Zara -- from raw materials to consumer purchase. 5 pts. Zara makes 40% of its own fabrics and produces more than half of its own clothes. Work that has to be contracted out is done by local companies to maximize time efficiency. Zara stocks all raw materials/ fabric, cuts its own fabric and contracts the sewing to local companies. By stocking the raw material, Zara cuts down on time for getting
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