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1-Year Marketing Plan

In: Business and Management

Submitted By laurabunch
Words 1789
Pages 8
Company G
1-Year Marketing Plan
Student Name: Laura Bunch
Student ID: 423467
Date: 1/20/2016
Student Mentor Name: Aleece Bell

Table of Contents

Introduction 3
Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 3
Analysis of Competition using Porter’s Five Forces Model 3
SWOT Analysis 4
Strengths and Core Competencies 5
Weaknesses 5
Opportunities 5
Threats 5
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 6
Marketing Strategies and Implementation 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Explanation of Strategies………………………..……………………………………………………………………………………………….7
Implementation Plan 7
Product Tactics 8
Price Tactics 8
Place Tactics 8
Promotion Tactics 8
Monitoring Procedures 8

Introduction
Company G is a well-established firm, we have engineered and designed a new line of top-quality small appliances. This is the one year marketing plan for the 4 in 1 coffee maker.
Product Description and Classification
Product Description and Support of the Mission
Company G Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.”
The 4 in 1 coffee maker, is designed with 4 Drawers for brewing flexibility: Cup drawer, Ground Coffee drawer, Pod drawer, Hot water drawer. It brews K-Cups, ground coffee, pods, tea bags, loose tea, hot water and more! It also lets you adjust the strength, it can brew 4-12 ounces.
This coffee maker supports Company G’s mission, it will improve the quality of our customers’ lives by providing an all in one convenient electric appliance; no need to have 4 separate machines sitting...

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