...Introduction…………………………………………………………………………………..3 Impact of E-Business strategy on Business…………………………………………………..4 Expectation of Internet Customers……………………………………………..……4 Integration with the Existing business processes……………………………………..5 Analysis of Logistics Processes………………………………………………………5 Resources required for Website maintenance and support…………………………...5 Implementation Strategy……………………………………………………………………..6 Planning for Website designing……………………………………………………....6 E-marketing and Promotion strategy……………………………………………..…..7 E-supply Chain Management Strategy…………………………………………..…...7 Integration with the Existing System…………………………………………..…….8 Protection of Business………………………………………………………………..………8 Risk from E-business and measures to control…………………………..…………..9 Future Development in E-Business………………………………………………..…………9 Mobile technology and impact of XTML on E-business………………….…………9 Impact of supply chain integration and e-business on international competencies…10 Conclusion and Recommendation…………………………………………………………..10 References…………………………………………………………………………………..11 E-Business Strategy 3 Introduction With the increase enhancement in the field of technology, it has been considered essential by the businesses to implement such technology in their business processes. Further, the increasing demand from the customers regarding the better quality of products and services delivered to their doorstep has also necessitated for the businesses to implement the e-business strategy in their business...
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...like to start to utilize eBay? http://www.marketingexperiments.com/research_call.cfm UPCOMING RESEARCH BRIEFS 1. 2005 Marketing Blueprint 2. Testing Free Trial Offers 3. Effective PPC Campaign Tracking 4. Planning Your Merchandising Calendar in 2005 Topic: eBay Stores — What is an eBay Store and how can it be used as an effective sales tool? We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?c2w RealMedia: http://meclabs.com/cgi-bin/pl/pl.cgi?c2r Marketing Experiments.Com A Division of Digital Trust Inc. – eBay Stores - Page 1 of 10 © Digital Trust Inc. All rights reserved - 2005 This research brief will answer the following questions: 1. What is an eBay Store? 2. How effective is an eBay Store as a sales channel? 3. How can an eBay Store be optimized? (10 Key Techniques) 1. What is an eBay Store? Clear your mind of any notion you have about how eBay works, what it does, who shops there, and what you know about it. eBay has evolved over the past 10 years and it is more than just an auction site. In fact, billions of dollars in fixed-priced items sell there each year. What started as a virtual flea market is now a thriving online marketplace that accounts for almost 10% of the entire world's ecommerce sales year after year: eBay vs. The Rest of the Web Year 1999 2000 2001 2002 2003 eBay $2.8 Billion $5.4 Billion $9.3 Billion $14.8 Billion...
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...This is page left blank The Strategic use of technology within non-profit orgs Page 2 Overview: Undoubtedly, IT or information technology has caused a massive development in all fields of science, society, economy and humanity. The impact of IT on human society is in a way that the world is rapidly changing to an information society. Any progress in different aspects of society and economy or humanity is the results of technology development. Technology is considered to be a key indicator for improving effective communication, and strategic operation within government and non-profit organization. As a student of Public Administration and my concentration and interest to the non-profit organizations, in this paper I want to focus more about e-government in non-profit organization including and strategies that non-profits’ IT leaders need to practice. Non-profit organizations work around the world to accomplish philanthropic missions and provide meaningful services for people in need. The number of non - profit organizations likely to increase each year, according to the Urban Institute; there is a growth among the non-profits based on size and financial impacts. Between 2001 and 2011, the number of non-profits has increased 25 percent; from 1,259,764 million to 1,574,674 million today, which acutely compete with the business and government sectors. (Urban institute reports 2103). Among these organizations not all of them are successful neither all...
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...the doe and removed all her internal organs in order to transport her home. Once home, he proceeded to hang the doe from the rafters in the family barn. Within a few days, he had skinned and butchered the doe for steaks, sausage, and jerky and ensured that nothing was wasted, all under his father’s tutelage. This was a proud moment in his life, and years later he was able to teach his own children the art of hunting as well. He had learned the skill of providing meat for his home. A century or more ago, this would have been one of the most common ways of providing meat for sustenance. Because the human body requires certain minerals and vitamins to function, consuming meat and other animal byproducts has been shown to be the most effective and efficient means of sustaining the body’s basic requirements. The question to ask is, what does the body necessarily need to function and survive? The human body is a very unique and complex biometric machine. Just like an automobile engine, the human body requires elements and components to survive. The automobile engine requires...
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...on the World Wide Web. By focusing on company strengths, customers, and values, the firm will increase sales within three months, while this business plan will lead to improved sales, profitability and national production recognition. With minimal outlay the new online sales division will be able to provide unique, innovative, and upscale shopping for our customers without limiting their selection pending the size of the local retail store. Moreover, with the popularity and exponential growth rate of the internet the firm will provide an easy, affordable conduit to our customer base that will allow 24/7 customer access to our product line and effective marketing through search engine optimization. By adopting this business model, E-commerce will drive profits while selling goods directly to the consumer. Inexpensive and effective in reaching the targeted audience, the advantages, impact, and convenience of online marketing will appeal to consumers, product sales, the firm’s advertising budget, and ultimately the bottom line. Introduction The supposition of online marketing to reach a national consumer audience is no longer a choice, it’s a necessity if a firm is to compete and profitably grow. The exponential growth of the World Wide Web is an affordable, direct marketing vehicle to promote the firms products while efficiently marketing to a national audience. With a global system of interconnected networks being used to deliver information, the internet...
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... Introduction Process of Evaluation This report is the evaluation of the Gumtree website at http://www.gumtree.com.au/ The usability report represents the process of developing an evaluation instrument specifically for the evaluation of the Gumtree at http://www.gumtree.co.au/. The evaluation was directed to determine the quality of the website using the instrument that was made base on HHS guidelines. The data was collected from the website using an evaluation instrument that was developed (see document 1). HHS guidelines and WCAG 2.0 guidelines were used to create a set of criteria for the evaluation instrument (see document 1). The instrument was used to determine and describe data about: * The users of the website * Who are they? * What tasks they need to do? * The Positive and Negative of the website * What can be improved? * What can be maintained? * Is the website trustworthy and safe? * Is the website easy to navigate? * The user experience The quality of the website can be determined after assessing all the data to the criteria drawn from HCI standards and conventions. Some suggestions for improvements are also developed in this report that was based on the instrument data. Evaluation Evaluation of The Website Background Gumtree is...
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...economic climate, its essential to Jessop’s to continue expanding as a company. Information system and IT in general is a crucial factor in any companies’ strategies and successful companies are those who can use this asset efficiently and accurately in all aspects of their work. Jessops have traditionally been operating in stores; however they have now entered e-business by launching their online platform. Jessops website provides an easy to use website, where potential customers are able to gain a clear understanding of products and services on offer. IT is a determinant factor in success of the website as it opens their market to a whole new range of customers as increasingly more people choose to shop online due to its obvious convenience. Information systems also are responsible for supporting various functions within the company and across different departments such as: Marketing Jessops online services are a platform to not only sell products, but an essential place to advertise their products too. Furthermore data storing is used to build customer profiles. Every time a purchase is made by a registered costumer, those data are stored and then processed in order to build a typical customer profile. This can then be used in the future to suggest products and offers to costumers with similar interests. Offering more In order to differentiate themselves from their competitors and gain an advantage, Jessops also offers customers a free 10 GB storage facility...
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...The Dos and Don’ts of Effective Business Communication in Today’s World Business communication takes different forms including verbal, oral and electronic. It is essential for the success of every company and organization nowadays as it influences its managing and performance. (Vitez, 2014) Therefore there are main dos and don’ts that everybody from employees to top managers should know in order to communicate efficiently. To begin with, one should know what to do when communicating in a business environment. There are main things to be considered before starting a communication. Firstly, the receiver of the information should be identified. It allows the sender to understand how to gain attention and make the information understandable and appropriate. For example, an email written for the top manager has to be different than one for an intern as they have different knowledge and interests. The next step is to know what is the main message and its aim. Knowing what the sender wants to say to the auience and why allows him to structure the information in a clear way and stay focused. (“10 Tips For Effective Business Writing”, n.d.) The formulation of this information also affects its effeciveness. The best thing to do is to begin with the main message. (O'Hara, 2014) It helps the receiver to understand quickly the reason behind it and to grab the attention. When communicating through writing gramatical and speling mistakes might occure. Therefore, the sender should check...
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...Competitor analysis: Website & Thought leadership Report by Rashmi Singh (PGDM No: 10098) Work carried out at Tata Consultancy Services, Bangalore, Karnataka Submitted in partial fulfilment of the requirement of Summer Internship Programme Under the Supervision of Mr. Ashish Shetty, Marketing Lead, Insurance ISU, TCS, Bangalore SDM Institute for Management Development Mysore, Karnataka, India (June 2011) SDM IMD INSTITUTE CERTIFICATE This is to certify that Ms. Rashmi Singh, undergoing PGDM program 2010-12 at this institute has successfully completed the Summer Internship Programme on the project titled ―Competitor Analysis: Website and Thought Leadership‖ at TCS, Bangalore, from April 01, 2011 to May 31, 2011 as a partial requirement for completion of his PGDM curriculum. Prof. Govinda Sharma Internal Faculty Guide SDM IMD, Mysore. Date: 24/06/2011 Place: Mysore Summer Internship Project Page 2 SDM IMD Acknowledgement I take this opportunity to extend my sincere gratitude to our guides at Tata Consultancy Services, Mr. Ashish Shetty and Ms. Varsha Nair who spent a lot of time mentoring and guiding us. The insurance ISU was a completely new arena for us. We stumbled a few times, yet they have been very patient and supportive with us, always encouraging us to give our best. I also thank the Academic relationship manager, TCS, Mr. Chandra Koduru, for helping us with the joining formalities and induction program. I would also like to thank Prof. N. R. Govinda Sharma...
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...1. Introduction: Now-a-days global economy, businesses cannot ignore the importance of communication. Businesses are finding that it is in their best interest to learn about national, cultural and ethnic groups they need to communicate with to grow their businesses. Communication is so important in business; in fact businesses want and need people with good communication skills. Effective communicators are, therefore high demand besides not surprisingly there is a high correlation between communication skills and income. Whatever the position ones have in business, performance will be judged mostly by the ability to communicate. Evidence of the importance of communication in business is found in numerous surveys of executives, recruiters, and academicians .Without exception, these surveys have found that communication ranks at or near the top of the business skills needed for success. 1.1.0 Background of the Report: This survey report is based on the topic ‘Communication skill plays key role for employment of business students. ‘Basically this report is the partial requirement for ‘Business Communication’ course of MBA program at American International University-Bangladesh (AIUB). This report will help us to understand the enormity of communication skills for employment of business student. It was a nice experience for us to combine our theoretical knowledge with relevant practical field. 1.2.0 Objective(s): 1.2.1 Broad Objective: The key objective of this...
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... |WEB/240 Version 1 | | |Web Design Fundamentals | Copyright © 2013 by University of Phoenix. All rights reserved. Course Description This course introduces development tools and techniques used to publish web pages on the World Wide Web. Students use basic hypertext markup language, scripting, and presentational technologies to create websites with the aid of a software authoring application. Topics include XHTML, CSS, JavaScript®, server hosting, site publication, site maintenance, and search engine optimization. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Felke-Morris, T. (2011). Web development & design foundations with XHTML (5th ed.). Pearson Education. Ledford, J. L....
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... As the world of technology progresses every day, having a website has become crucial for businesses and schools. “With costs being extremely low at the entry level, it's becoming difficult to imagine a reason for any company of any size not to have a website.” [1] There are multiple benefits of having a website such as: save time and cost, increase sales, services, and accessibility, higher credibility, and so forth. For this research paper I will be analyzing six web pages. Based on the e-business I’m creating, three business pages I’m reviewing are: Essay Lab, Smart Writing Services and Ninja Essays. The remaining three web sites are: Suffolk Community College, Nassau Community College and Dr. Ebrahimi’s website. To begin with, Essay Lab is one of the three writing service businesses I’ve selected. The home page of this particular business is informative and gives a good idea of what the business is about and why would a person need to use their service. However, I feel more information to support their business could be provided. Another issue is the content is not direct to the point; instead it drags on causing lack of interest to the reader. Stating live chat availability and not actually providing it is another problem with the website which fails to meet the 7x2C standard of ‘Completeness and Coverage’. On the other hand, the navigation is consistent and effective. The organization of the website as well is intuitive and easy to understand. Although the search...
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...bdjobstraining.com Page |3 TRAINING TRACKS Marketing/ Sales Track • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 1111 Selling Techniques for Excellence 13 Lessons to turn every Company into Fantastic Brands Advance Selling Techniques Art of Pharmaceutical Sales Brand Management–Walking the Talk Branding for Bangladeshi Business Constructive & Modern Leadership Approach in Selling through Team Building Corporate Sales Management for Excellence Creating New Prospects and Managing Sales Pipeline Creative & Successful Selling Techniques for Excellence Customer Relationship Management (CRM) Digital / On-line Marketing - New Era of Brand Management Effective Print Advertising: 13 Tips to Create Powerful Advertising Effective Selling Techniques Essential Territory Management &...
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...nuances for producing e-mails, memos, reports, proposals, project specifications, and user manuals, as well as other technical documents. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Dobrin, S. I., Keller, C. J., & Weisser, C. R. (2010). Technical communication in the twenty-first century (2nd ed.). Upper Saddle River, NJ: Prentice Hall. Gerson, S. J., & Gerson, S. M. (2012). Technical communication: Process and product (7th ed.). Upper Saddle River, NJ: Prentice Hall. All electronic materials are available on the student website. Week One: The Technical Writing Process Nov 12 - 18 Details Due Points Objectives 1.1 Identify how writing methods are used in the corporate environment. Compare differences between technical and expository writing. Reading Read the Week One Read Me First. Reading Read Ch. 1, “An Introduction to Technical Communication,” of...
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...JOSEPH COURSE: ECON210 DATE:.04/25/2015 Executive summary Purpose: Consideration of Social Media to bring about the benefits the company can derive from its use in the marketing of its products. Scope: This report has been designed such that it can be used in implementing the recommended changes. It includes a comprehensive analysis as to how well the social media with the use of Linkedin, Twitter, Facebook and blog can widen the scope of the company in achieving growth and success. How: The methodology implemented in this report involves study of academic journal articles, academic resources, websites linked to social media. Table of Contents Page 1. Introduction 4 2. Social Media – The Buzzword 4 3. Benefits of Social Media 4 4. Social Media – Costs 5 5. Downside of Social Media in Marketing & Branding 5 6. Plan for Using Social Media in Marketing 6 7. Conclusion 6 8. References 7 Report on Social Media for the Company Introduction The Report for the company brings about the exploration of social media to market the products. The use of social media in marketing has great benefits attached. The increase of the new demographic groups being explored...
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