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10 Rules for Succeeding in Your Own Business

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10 Rules for Succeeding
In Your Own Business

What does it take to start and succeed in business? That's a question I get asked a lot by startups and by owners of existing businesses that aren't living up to the owners' dreams. Although there is no one answer that fits all businesses, there are a number of practices followed by successful, happy business owners. No matter what you sell, you'll be ahead of the game if you live by these ten essential rules for succeeding in your own business.

1. Be true to yourself. No matter how much money someone else makes, if you don't enjoy the business, wouldn't be proud to show your relatives what you are doing and how you are doing it, then don't do it. If you run a business you don't like or don't believe in, even if you have temporary success, it will come back to haunt you one way or another.

2. Find a need and fill it. Yes, you've heard that a million times. But it still works. The easiest business to run is one that produces products or services that people already know they need. The reason: you don't have to spend a lot of time and money convincing prospects they need what you sell. You can focus on why you are the best source to satisfy their need. Just be sure the "need" is one people will spend money to satisfy.

3. Choose products or services that you can sell for a lot more than it costs you to make or buy them. If the difference between your cost and selling prices is too low, you will have difficulty growing the business. When profit margins are too low, you won't have enough money to hire employees, pay for rent (when you need to move the business out of the house), advertise more, and do other things needed to expand.

4. Make realistic estimates of your expenses... then double them. Most new businesses either forget about marketing, fulfillment, overhead costs, income taxes and self-employment or

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