...Page1----------Introduction of Apple Page2--------- Organizational culture, design, structure Page3--------- Management of conflict and motivation of employees & Conclusion Page4------- Recommendation& Referencing List If there is a survey about which business you believe is the most valuable and has most revolutionary influence on the society last ten years, it must be true that most of the people will choose Apple. From some professional evaluation about Apple, it describes Apple as an enterprise which has ability to take over the world one bite at a time and is already doing it. As of July 2011, Apple is the largest publicly traded company in the world by market capitalization with 357 retail stores in ten countries and 60,400 permanent full-time employees and 2,900 temporary full-time employees around the world. (Profile: Apple Inc, n.d.)At the same time, its revenue and profit is more than Google and Microsoft combined, and its annual revenue is totaled $65 billion in 2010 and is growing to $108 billion in 2011 miraculously. (Harry Wilson, 2012) Apple not only is one of the most successful enterprises in the world nowadays, but also already is a creative, miraculous and revolutionary company which is founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976 during its starting stage. (Cyrus Farivar, MacCentral, n.d.) Apple’s organizational mission is providing products which are innovative leadership and needed for consumers. (Apple Employee Handbook...
Words: 2404 - Pages: 10
...Page1----------Introduction of Apple Page2--------- Organizational culture, design, structure Page3--------- Management of conflict and motivation of employees & Conclusion Page4------- Recommendation& Referencing List If there is a survey about which business you believe is the most valuable and has most revolutionary influence on the society last ten years, it must be true that most of the people will choose Apple. From some professional evaluation about Apple, it describes Apple as an enterprise which has ability to take over the world one bite at a time and is already doing it. As of July 2011, Apple is the largest publicly traded company in the world by market capitalization with 357 retail stores in ten countries and 60,400 permanent full-time employees and 2,900 temporary full-time employees around the world. (Profile: Apple Inc, n.d.)At the same time, its revenue and profit is more than Google and Microsoft combined, and its annual revenue is totaled $65 billion in 2010 and is growing to $108 billion in 2011 miraculously. (Harry Wilson, 2012) Apple not only is one of the most successful enterprises in the world nowadays, but also already is a creative, miraculous and revolutionary company which is founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976 during its starting stage. (Cyrus Farivar, MacCentral, n.d.) Apple’s organizational mission is providing products which are innovative leadership and needed for consumers. (Apple Employee Handbook...
Words: 2404 - Pages: 10
...Apple Inc. Intercultural Communication Analysis in Marketing Strategies Rong Zhang & Jia Tong Professor Patty Goodman CMN 2002 - Intercultural Communication Aug 5, 2012 In the United States, the legendary stories are never-ending. Typically, people cannot deny that Apple Inc., which designs and sells consumer electronics and personal computers, is one of the most shining and valuable companies in the world. Since 1998, Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings (Goodson, 2011). The products’ revolutions which Apple did not only get Apple become one of the top admired companies but also make the world quite different. Recently, Fortune Magazine pointed out that Apple saw an 81 percent annual increase in iPhone sales, a 334 percent jump in iPad sales, and a stock price that climbed some 75 percent (Gamet, 2012). Why is Apple so successful? The main factors are the excellent products, the effective marketing strategies especially the advertisement strategy, and the attractive corporate culture. Furthermore, how Apple applies their marketing strategies in different countries including Brazil and Russia will be mentioned particularly in the following paper. Competitive Products For a retail company, products are always the core competence. Apple has varieties of amazing products such as iPod, iPad...
Words: 1759 - Pages: 8
...Collaboration vs. Competition: The Effect of Culture on Innovation Kenneth Davis August 8, 2014 MBA 622 Creativity and Innovation in Business Professor Cindy Atchley Collaboration vs. Competition: The Effect of Culture on Innovation Microsoft, the most dominate software company of the 1990’s, has slowly been eclipsed by companies like Apple and Google. How? What is it that Apple and Google do as businesses that have made them more valuable to both investors and global markets? “Until recently, Microsoft has always been able to attract some of the world’s greatest software minds for most of its history.” (Govindarajan, 2010). The answer lies not with a lack of talent. A significant cause can be found in the differences between their corporate cultures. For every product category that Microsoft once dominated: music, operating systems, and social media, they have now been surpassed by their rivals. Microsoft Corporation, though still hugely profitable, showing revenues in 2013, of $21.5 billion, is no longer seen as a technology innovator (Microsoft Corporation, 2013). It is rapidly losing relevancy as people look to more innovative companies. Dick Brass, former vice president at Microsoft from 1997 to 2004, in his article “Microsoft’s Creative Destruction,” describes Microsoft’s corporate issues this way, “Unlike other companies, Microsoft never developed a true system for innovation. Some of my former colleagues argue that it actually developed a system to...
Words: 1305 - Pages: 6
...De Montfort University City University of Hong Kong BA (HONS) BUSINESS ADMINISTRATIONS AND MANAGEMENT (121-29080) Corporate Strategy (Module code: BAMG 3108) Assignment Topic: Group Report Submit on: 20 November 2012 Name of Instructor: Mr. Eric Lam Name of Student (DMU Student No): (1) Kong Kwok Shing (DMU) P11013981 (SCOPE) 52810589 (2) Lai Ka Yi (DMU) P11014709 (SCOPE) 52810450 (3) Ng Yiu Ping (DMU) P11013811 (SCOPE) 52810332 (4) Wong Shu Kei (DMU) P110247X (SCOPE) 52810553 Table of Contents Page 1. Introduction 3 2. Macro-Environmental Analysis 4-7 3. Mobile Phone Industry Analysis 7-10 4. Critical Success Factors 10-13 5. Scenario Planning 13 6. Reference 14-15 7. Appendix 16-18 1. Introduction Nokia, one of the international communication and information technology company in the world which found in Finland. Their main products are phone and portable IT equipment. It also provides Internet services, including applications, games, music, media and communications through its Ovi platform, and free digital map information. Nokia is the largest vendor of mobile in the world since 1998 to 2008. However, in this past 5 years, Nokia has suffered declining market share because...
Words: 4138 - Pages: 17
...International Business Strategy II 1. Liu Shu 6509037 Introduction Google and Apple are giants in technology industry. These two companies provide innovate products or service and have unique organizational structure and culture. Under the increasing pressure of cost reduction and local responsiveness caused by globalization development, both Google and Apple are transforming into transnational organizations. This report will critically evaluate the comparative transnational effectiveness of Google and Apple in terms of motivation means and mentalities, layers of competitiveness, across boundaries management and corporation social responsiveness (CSR). 2. Motivations Means and Mentalities Initial incentives of Apple and Google expansion were different because of their distinct business focuses. Apple generates its profits by selling cutting-edge electronic devices, whereas Google even though has its own products such as some newly invented wearable devices, its benefit basically comes from their advertising. Therefore, Google do not have to secure key supply, and access to low-cost market. Nevertheless, seeking boarder market seems to be very important for both of these to enterprises. Moreover, the emerging motivations for Google and Apple are quite similar. After they began to expand, the forces which triggered the expansion in the first place, may turn into secondary when they make emerging global...
Words: 3708 - Pages: 15
...g [pic] [pic] SCHOOL OF MANAGEMENT Brand Image of Apple Inc. [pic] BSc in Business and Management Studies [Marketing] TABLE OF CONTENTS[pic] Page ACKNOWLEDGEMENT Executive Summary [pic] Chapter 1: Introduction 1.1 Industry Summary 6 1.2 Company Profile 6 1.3 Brand Personality and Strategy 7 1.4 Line of Flagship Products 8 [pic] Chapter 2: Literature Review and Theoretical Framework 2.1 Literature Review 9 2.2 Corporate Marketing v/s Product Marketing 2.2.1 Corporate Marketing 11 2.2.2 Product Marketing 13 2.3 Definition and Importance of Corporate Image, Reputation & Brand 2.3.1 Corporate Image 14 2.3.2 Corporate Brand 15 2.3.3 Corporate Reputation 15 2.4 Impact of Exogenous Factors on Corporate Image 2.4.1 Effect of Country-of-origin (COO) on Corporate Image 16 2.4.2 Cultural and social influences to Country-of-origin (COO) 17 2.5 Importance of Corporate Communication 2.5.1 Total Corporate Communication Mix 18 2.5.2 Corporate Communication Wheel 19 2.6 Consumer Behavior 2.6.1 Maslow’s Hierarchy of needs 20 2.6.2 Consumer Buying Decision Process 21 2.6.3 Influence of Reference Groups 22 2.6.4 Family Influence on Consumer Behavior...
Words: 10075 - Pages: 41
...HP’s founders understood the value of innovation. The company succeeded, in part, by empowering small teams of developers to create innovative solutions. A team of 10 people collaborating with Canon created the revolutionary LaserJet printer. Six engineers designed HP’s successful blade server. During those years, HP looked a lot more like Apple and Google. The split will create two different companies within a large organisation that is lead by the same CEO, HP Inc. and Hewlett-Packard Enterprise, which will require incremental and discontinuous innovation, respectively. Von Stamm (2008) points out that there has been much debate as to whether large organisations can pursue both incremental and radical innovation successfully. Particularly, O’Reilly and Tushman (1997; 2004) argue that the same organisation cannot successfully pursue various types of innovation, and companies would be well advised to divide their organisations into two to pursue each type innovation separately. In their Ambidextrous Organisation model, the role of top management is to bring together both components of the organisation into a common vision of the firm and put in place the management process that balances both agendas. According to Boer and Gertsen (2003) this means HP must simultaneously become both ‘singular organic’ and ‘singular mechanistic’. However, Von Stamm (2008) would argue that HP have become a pure ‘reactor’, that is, neither exploring nor exploiting innovation at all, and thus not...
Words: 1462 - Pages: 6
...achieve goal and objectives of the Apple 4 1. Evaluation according to the methods of growth. 4 2. Evaluating the strategies according to market- product strategies. 6 3. Evaluation the strategies according to the diversification 8 4. Evaluation the strategies according to the potential risks. 9 5. Evaluation according to the benefits and costs of the strategies. 11 II. Selection the strategy 12 1. The advantage and disadvantages of the strategies. 12 2. Suitability, feasibility and acceptability to stakeholders of the strategies 14 3. Ranking and scoring the strategy. 16 III. Compare the roles and responsibilities for strategy 20 IV. Identify and evaluate resource requirements to implement a new strategy for Apple Inc. 24 V. Propose targets and timescales for achievement in Apple Inc. to monitor a given strategy 28 Conclusion 36 Reference 36 Executive Summary Business Strategy is a subject to develop the learner’s ability to evaluate and select strategies appropriate to business organizations. This will involve an analysis of the impacts of the external operating environment and the need to plan organization strategies to ensure effective business performance. (Business Strategy course book, BPP professional education, 2004). The report is to address the following areas: This is a continuation of your previously prepared report for Assignment 1-Strategic plan. It reviews the previously prepared report on Apple Inc., the directors are now interested...
Words: 5496 - Pages: 22
...the tablet war Business Strategy 2012 ESCP EUROPE Introduction In May 2010, Apple, one of the biggest competitors in the market of technological devices, launches the Ipad, the first tablet, creating a completely new market in this sector. The Ipad had an amazing success and Apple achieved to sell 1 million units in only 28 days (74 days and 360 days for the Iphone and the Ipod). All the other big electronic companies, like Samsung, Sony or Motorola, decided to immediately follow the wave launched by Apple by creating their own tablets. But among the entire followers one is completely different considering its strategy and its core business: Amazon.com. The biggest Internet retailer, which already decided to enter into the market of technological devices by launching an e-reader named “the kindle” in 2007, created in 2011 its own tablet named “the Kindle Fire”. In 2012, while Apple still holds more than the half of the market share in the tablet sector, Amazon.com decided to launch its second generation of Kindle Fire a few weeks before the launch of the third generation of Ipad. And even if amazon.com does not seemed to be, at first sight, a really serious competitor for Apple, like Samsung could be, its innovative strategy could make it the most disruptive concurrent of the Californian Company. That is why we decided to make a study about the strategy used by Amazon to sell its Kindles. The first part will be focused on the history and the culture of Amazon. Then we...
Words: 5329 - Pages: 22
...______________________________________________________________________________ Option 1: What kind of organizational culture would you like to belong to? Your answer should include discussions of theory and examples covered in weeks 1-5 of this module. INTRODUCTION Organizational culture is defined and constrained the ethics and performances that contribute to the psychological environment and distinctive community of an organization. An article represented to consider the importance of culture in attaining extra ordinary of organizational effectiveness according to a noted publication In Search of Excellence by Peters and Waterman (1982). This procreated many consequent publications on how to cope organizational culture (Deal & Kennedy 1982). Organizations prospects, proficiencies, viewpoint, and the ethics that clamp it together and is conveyed in its self-perception, communication with the external world, inner workings, and forthcoming opportunities comprises an organizational culture. Organizational culture is comprised on common behaviors, customs, opinions and written and unwritten guidelines that have been created in excess period and are deliberated effective. Organizational culture is also termed as corporate culture; it is presented to the degree to which lack of restrictions is permitted in decision making, emerging new thoughts, and individual appearance. Nevertheless, it is defined as how the company conducts its business, pleasures its staffs, clients, and the public. It also described as how...
Words: 2234 - Pages: 9
...Relationship...……………………..... 04 4. Recruitment and Selection…………………………………..... 05 III. Case study: Apple Inc..................................................................... 06 1. Apple Inc Information............................................................... 06 2. Apple Inc Human Resource Management................................. 06 3. Apple Inc Managing Employment Relationships...................... 08 4. Apple Inc Recruitment and Selection........................................ 10 IV. Hanoitourist Travel Company: SHRM…………………………... 12 IV. Conclusion……………………………………………………….. 13 IV. References...................................................................................... 14 There are many factors to create the success of companies and strategic human resource management is one of the most important one to make their companies stronger and more developed. First of all, human resource like workforce or employees is defined as the labor pool in employment; however it describes better about the role, skills, competencies and potential of employees. From the definition of Human resource, the term of human resource management is known as the way employees are recruited, organized, developed, appraised, motivated, and retained (1) . Additionally, strategic human resource is used as a new method of many companies to treat their employees. By this way, they approve the importance of human resource in the companies instead of machines or technologies...
Words: 3046 - Pages: 13
...An assignment on Behaviors of managers with their workers in Apple Inc. Submitted by: Submitted to: Date of submission: TABLE OF CONTENT Contents Page no. Executive summary 02 Introduction 03 Comparison of organizational structure and culture 03 Impact of organizational structure and culture 04 Factors influencing individual behavior 05 Comparison of the effectiveness of different leadership styles 05 “Organizational theory underpins the practice of management” 07 Different approaches to management 08 Impact of different leadership styles on motivation 09 Comparison of the application of different motivational theories 09 Evaluation of the usefulness of a motivation theory 10 The nature of groups and group behavior 11 Factors promoting or inhibiting the development of effective teamwork 12 Impact of technology on team functioning 13 References 15 Executive Summary This assignment basically discusses the behavior of managers to the employees to a particular business organization. Explaining and discussing the aforementioned issue, the effectiveness of different leadership styles in different organizations is compared. Apart from that the different...
Words: 4886 - Pages: 20
...enterprise’s environment analysis models especially in external and internal ways to demonstrate how it works in the company. Finally, the essay discusses about the enterprise SWOT analysis methods, and according to all statements discussed, it gives some useful suggestions to the company in future. Strategic management analyses, decisions, and actions an organization undertakes in order to create and sustain competitive advantages. What kind of strategy a firm undertakes will influence the company development. Apple is the giant in computer industry, and how the company can achieve so great success, it is inseparable with their suitable strategy. Through analyses Apple’s products, market and strength or weakness, to see the strategy of the two companies, it will be a reference to other firms. Table of contents Strategic Management Change Analysis of Apple’s Company 1 Executive Summary 1 1. Introduction and background of the Apple’s company 4 1.1 Apple’s developing Profile 4 1.2 Apple’s kernel progressions 6 2. Enterprise strategic management analysis 7 2.1 Strategic management kernel plan 7 2.2 Management and leading strategic change 8 2.2.1 Jobs times strategic effects on Apple 9 2.2.2 Tim Cook times strategic effects on Apple 10 3. The Apple company’s environment analysis 12 3.1 Internal environment analysis...
Words: 5621 - Pages: 23
...Yan Ling ASSIGNMENT 2 FIRM ANALYSIS REPORT: APPLE INC. ------------------------------------------------- GROUP # 4 Sonny Nguyen || Brittany Krammes Larisa Zenokhova || Bryan Berduo Table of Contents Page # SECTION I – INTRODUCTION3 SECTION II – BUSINESS LEVEL STRATEGY3 SECTION III – VRIO FRAMEWORK OF RESOURCES & CAPABILITIES4 SECTION IV – VALUE CHAIN ANALYSIS6 SECTION V- INTERNAL WEAKNESSES7 SECTION VI –STRATEGIC ACTION RECOMMENDATION 7 A. REFERENCES…………………………………………………………………………………………………………….8 B. EXHIBITS………………………………………………………………………………………………………..……….11 SECTION I – INTRODUCTION For this analysis, we chose Apple Inc. because of its impact on the smartphone industry in the United States. First, the report will identify the business level strategy that the company has pursued and key factors that attribute to its success. Next, the report will use the VRIO framework to analyze Apple Inc.’s tangible and intangible resources, and capabilities. Then, a value chain analysis is provided to evaluate how Apple Inc. creates value for their customers, followed by a brief explanation of three internal weaknesses. Finally, based on what our group knows about the mobile industry in the United States and Apple Inc., we recommended strategic actions the company should take in order to maintain its position in the industry. SECTION II-BUSINESS LEVEL STRATEGY Apple Inc.’s existing business-level strategy within the U.S. branded mobile phone...
Words: 3121 - Pages: 13
