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9 Nike Business Overview

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9 Nike’s Business Overview

Business Overview: Nike, Inc. is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.
Virtually all Nike products are manufactured by independent contract manufacturers, many of which produce for other globally recognized brands. Most Nike products are made outside of the United States. Nike, Inc. also includes six U.S.-based wholly owned subsidiaries. This report covers activities of the Nike brand, as well as Brand Jordan and Nike Golf, which together represent about 90 percent of company revenues, unless where otherwise noted. Nike has a long-term goal of incorporating subsidiary companies into its corporate responsibility efforts and reporting.

Nike, Inc Subsidiaries Cole Haan Holdings Inc., based in Maine, sells dress and casual footwear and accessories for men and women under the brand names of Cole Haan, g Series and Bragano. Nike Bauer Hockey Inc., based in New Hampshire, manufactures and distributes hockey ice skates, apparel and equipment, as well as equipment for in-line skating and street and roller hockey. Hurley International LLC, based in California, designs and distributes action sports apparel for surfing, skateboarding and snowboarding, and youth lifestyle apparel and footwear. Nike IHM Inc., based in Oregon, makes AIR-SOLE cushioning components used in Nike footwear products and sells small amounts of various plastic products to other manufacturers. Converse Inc., based in Massachusetts, designs and distributes athletic and casual footwear, apparel and accessories. Exeter Brands Group LLC, based in New York and Beaverton, Oregon, includes the Tailwind, Starter, Team Starter, and Asphalt brand names and is the master licensee of the Shaq and Dunkman brands. The...

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