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E-commerce 2014 business. technology. society. tenth edition Global Edition

Chapter 1
Introduction to E-Commerce

Kenneth C. Laudon Carol Guercio Traver

Copyright © 2014 Pearson Education

Copyright © 2014 Pearson Education

Class Discussion

Puma Loves Social, Mobile, Omni
How effective do you think Puma’s Web site is as a retail e-commerce site? How does Puma use social media to support its business? How does what it does on its Facebook page differ from what it does on its Twitter page and YouTube channel, and vice versa?

E-commerce Trends 2013–2014
Expansion of social, local, and mobile e-commerce Mobile platform begins to rival PC platform Continued growth of cloud computing Explosive growth in “Big Data” E-books gain wide acceptance Continued growth of user-generated content
Copyright © 2014 Pearson Education

Copyright © 2014 Pearson Education

1

The First 30 Seconds
First 17 years of e-commerce
Just the beginning Rapid growth and change

What Is E-commerce?
Use of Internet and Web to transact business More formally:
Digitally enabled commercial transactions between and among organizations and individuals

Technologies continue to evolve at exponential rates
Disruptive business change New opportunities

Copyright © 2014 Pearson Education

Copyright © 2014 Pearson Education

E-commerce vs. E-business
E-business:
Digital enabling of transactions and processes within a firm, involving information systems under firm’s control Does not include commercial transactions involving an exchange of value across organizational boundaries

Why Study E-commerce?
E-commerce technology is different, more powerful than previous technologies E-commerce brings fundamental changes to commerce Traditional commerce:
Consumer as passive targets Mass-marketing driven Sales-force driven Fixed prices Information asymmetry
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