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150 Behavior

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MGMT 150: CONSUMER BEHAVIOR
Spring 2012
Tentative Syllabus
T/H 12:30-1:50

Paul Merage School of Business

Instructor: OfficeOffice Hours E-Mail | Dr. McAlexanderSB 321T/H 2:30-2:30jmcalexa@uci.edu(Please include in the subject line of email correspondence: “UCI Consumer Behavior”) | GTA: Jennifer CorderoTBABy Appointment, send email to schedule an appointment timejcordero@uci.edu (Please include in the subject line of email correspondence: “UCI Consumer Behavior”) |

Required Texts: Consumer Behavior by Michael Solomon 10th ed.

Course Objectives: Consumer Behavior is an interdisciplinary field that studies how consumers acquire, consume, and dispose of goods and services. This course will adopt an interdisciplinary perspective and approach the study of consumer behavior from the perspectives offered by several disciplines: psychology, sociology, anthropology, and marketing. What should emerge from this broad study is a rich understanding of this important facet of human behavior. Be prepared, such an ambitious goal places high expectations upon the students of this class.

Grading: Your grade will be based upon your performance on three exams and unannounced quizzes. Additionally, students may participate in an optional term project. The final exam will be COMPREHENSIVE. Please note that optional assignments are NOT “extra credit.” Their scores and associated points will be calculated into your grade in the same way as normal assignments and examinations. Your grade will not be influenced negatively if you choose not to participate in the optional assessment opportunities.
Please note that I do not grade on a "curve." Also note, that I am not "flexible" in grading. Please do not wait until the end of the term to try to change your grade: NOW IS THE TIME TO EARN THE GRADE YOU DESIRE.
Exam 1-2: 1000 points each
Final Exam: 1200...

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