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1950s Ideology And Gender Roles

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1950s ideology revolved around gender roles, consumerism and the introduction of the television set being a quintessential aspect of life. Lifestyles have changed over time, but television is still a large part of current popular culture. Along with other media, television still subjects us to advertising and consumerism that keeps North American capitalism thriving. As we can see, the 1950s were a crucial time for mass media to market products to housewives all across the continent. The television set was also considered a companion for many women while performing their daily chores. Women portrayed in television programs at this time reflected 1950s ideology, however at times, gender roles became ambiguous as to who was being consumed

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