...16, 2014 1, Category- Demand Segmentation, Market Research & Focus Groups, 4P’s Use GE marketing matrix 2. Competition- does not like swats likes individual analysis of competition and what can they kill you with. 3. Company & Competition Compare Together 4. Consumer 5. Customer -Market segmentation - Target markets - Brand loyalty - Customer relationship marketing - Need, want, perceptions, attitudes, behaviors, buying cycle, motivations, CRM Customer & Consumer / Influencers Analysis 6. Centers of Influence 7. Collaborators – Analysis of Collaborators. Do they make or break your product? 8. Context * PESTLE (Perceived Lack, Sociological shifts, technological trends overtime, Legal Regulatory, Environmental) Individual Marketing Plan Chapter 2 Page 28-29 1. Executive Summary 2. Situational Analysis 4 P’s Product (what is the solution not the product) Branding Promotion Provides information and incentives, Price is what they see and value is what they see. & Placement really is access to product or service. Relationships with customer’s reason why you have the business. Acquiring and retaining customers. 3. Marketing Goals, Objectives and Summary 4. Strategic Alternatives 5. Tactical Marketing Plan 6. Exhibits (Summarize exhibits in body) Oct 1 minute per slide Write out what your saying in the body. Uses a scoring system 1. Comprehensiveness...
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...ProjectManagementDocs.com Business Case Inventory Tie Out Tony’s Car quest 7820 Featherstone Drive Raleigh, NC 27615 March 30, 2015 Table of Contents 1. Executive Summary 2 1.1. Issue 2 1.2. Anticipated Outcomes 2 1.3. Recommendation 3 1.4. Justification 3 2. Business Case Analysis Team 4 3. Problem Definition 4 3.1. Problem Statement 4 3.2. Organizational Impact 5 3.3. Technology Migration 5 5. Strategic Alignment 9 6. Cost Benefit Analysis 10 7. Alternatives Analysis 11 8. Approvals 11 Executive Summary This section should provide general information on the issues surrounding the business problem and the proposed project or initiative created to address it. Usually, this section is completed last after all other sections of the business case have been written. This is because the executive summary is exactly that, a summary of the detail that is provided in subsequent sections of the document. This business case outlines how the Web Platform (WP) Project will address current business concerns, the benefits of the project, and recommendations and justification of the project. The business case also discusses detailed project goals, performance measures, assumptions, constraints, and alternative options. 1 Issue Because of increased number of stores Tony’s Car Quest is acquiring, it is hard for us to keep up with inventory being shipped in and inventory going out. There...
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...Business Benefits to Hewlett-Packard Suppliers from Socially and Environmentally Responsible (SER) Practices in China A Case Study November 2008 By: Sonali Rammohan Socially and Environmentally Responsible Supply Chains Program Global Supply Chain Management Forum Stanford Graduate School of Business Business Benefits to Hewlett-Packard Suppliers from Socially and Environmentally Responsible (SER) Practices in China Executive Summary In recent years, the electronics industry has made important improvements in social and environmental responsibility (SER) conformance among first-tier suppliers, due in part to the standardization of SER practices set forth in the Electronics Industry Code of Conduct (EICC). Hewlett-Packard (HP), the first company in the industry to implement a Supplier Code of Conduct, has taken a comprehensive approach Delta Electronics Delta Electronics by educating suppliers on how to achieve compliance, conducting individual audits and third-party joint audits, and emphasizing continuous improvement. This approach is being disseminated now to sub-tier suppliers, which should improve standards throughout HP’s supply chain. What should motivate suppliers to achieve full SER compliance? Are there business benefits to meeting and exceeding minimum standards? This paper explores the business case for SER by looking at the operations of three HP suppliers with significant operations in China — Flextronics, AU Optronics (AUO), and Delta...
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...Weekly Review Workbook for Manage Employee Relations Student Name: Student Number: Assessment Task 1 – Written Assessment - Workbook Assessment One: Manage Employee Relations Content Revision Areas for Test Chapter 1 & Lecture Notes What is Workplace Relations? 1. The working relationships between employers and employees 2. The relationship between management and labour, shaped by individual employers and employees and by employer and employee organisations and government institutions, that exist at a workplace or in an industry and influences how effectively they work together to achieve their joint and separate goals. Name the measures of an organisation’s Workplace Relations? labour turnover absenteeism rates how easily an organisation is able to recruit the employees it needs The number of official grievances registered Material ‘shrinkage’, wastage and ‘spoilage’ Days lost through industrial action What are the three views of Workplace Relations? Define them. 1) THE PLURIST VIEW 2) THE UNITARIST VIEW 3) THE RADICAL VIEW 1. THE PLURIST VIEW Conflict as inherent due to diversity of goals and can be managed and contained by rules and regulations. 2. THE UNITARIST VIEW Conflict as occasional and temporary because employees and employers share same basic goals (creating wealth & value) so relations are essentially harmonious. 3. THE RADICAL VIEW Conflict systemic & never ending...
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...Assignment 1: Apple Analysis: Corporate Responsibility and Marketing Strategies BUS 508 – Contemporary Business Strayer University Provide a Brief Description of Apple Corporation. Apple Inc. started on April 1, 1976 by Steven Wozniak and Steven Jobs. They had both been interested in electronics and both worked for technical firms in Silicon Valley. After Steven Wozniak came up with a design for a computer, Jobs thought of ways to market this new design. This begins the long dynasty of Apple Computers. Apple Inc. is now an American corporation that designs, develops, and sells computer electrons, software and personal computers. It is the second largest technology company worldwide. Examine Apple’s position on ethical and social responsibilities and determine if they have met these responsibilities. Provide two reasons that support your position. Apple Inc. like most companies has become more socially responsible regarding the environment and it workers. They are concern for society’s welfare and all their workers according to their Code of Ethics. Apple is geared to build not just better products, but smaller, thinner and lighter, which means less carbon dioxide emission. Apple engineers ensure all their products are as energy efficient as possible, receiving an ENERGY STAR certified rating. This means money saved by the consumer and less emissions in the environment, which is a win-win situation for us all. Apple also recycles in 95% of the cities they retail...
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...countries with less forest area and potential have much greater export income from wood products. Additionally, private sector investment is limited and small and medium enterprises (SMEs) in the wood sector have difficulty in accessing legal and certified raw material creating inefficiencies in the wood value chain due to a lack of integration and coordination of the value chain. The LAC Facility identified the wood sector as one of the potential sectors for growth due to the availability of hardwood species and a significant number of firms working in the sector. The Facility conducted a sector analysis that set the ground for a wood intervention. In 2005, IFC and the World Wildlife Fund (WWF) implemented a pilot project3 to link Nicaraguan timber producers and SME manufacturers to international buyers, and attract private sector investment. The pilot included two main components: 1. Provide technical assistance to...
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...Price waterhouse cooper | Qualitative Analysis of Target and Wal-Mart | | | Sophia Feng | 12/2/2013 | | Contents Introduction 2 Background 2 Figure 1: Comparative Statistics 4 Figure 2: Wal-Mart’s Stock Price from Year to Date 4 Figure 3: Target’s Stock Price from Year to Date 5 Companies’ success stories 5 Comparative Advantages 6 Problems with internal control 6 Figure 4: Document about Hispanic Employees 8 Future Challenges 8 Conclusion 9 Work Cited 10 Introduction Every year the management of Price Waterhouse Cooper will choose from a list of ten successful companies to invest one-third of their company’s profit into the stock market. From these ten companies, a team of people will select two companies that are in the same industry that they believe would be worth investing in. From these two companies, Price Waterhouse will have a team of researchers to do an extensive research on the two companies’ qualitative aspects. This year Price Waterhouse would either invest their money in Target’s or Wal-Mart’s stocks. Both these two retail companies are very successful that still continues to grow each day because of their low and irresistible prices on their merchandises. Not only do they provide their consumers with these prices, but their offer a wide range of merchandises from garden supplies to toddlers’ clothing. The CEO of Price Waterhouse, Eliza Smith, have assigned the accounting department with the task of deciding which...
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...has led the previously 1-4 Denver Broncos from the cellar of the AFC West to the top of the conference with an 8-5 record. Nothing about Tebow’s time in the NFL has been expected and most can hardly explain what it is he is doing and has done to turn the Denver Broncos season around. There is only one thing that one can conclude from Tebow’s short playing career in the NFL, and that is that he is a winner. It is all he has ever done, through college and even now in the pros. Tim Tebow is not suppose to be where he is at now. He was drafted too high, and he was never supposed to lead an NFL team to a winning record in only his second season. The experts said that he couldn’t even be an NFL quarterback. They said he was the third best quarterback on Denver’s roster at the beginning of the season. Tim Tebow doesn’t care what the experts say, and is proving them wrong every week he starts under center for the Denver Broncos. A sub-par quarterback winning games is not the only reason Tebow has been getting all of the hype. Tebow is a devout Christian and takes every opportunity to share his Christian values. Some are offended by this, and others think that it just adds to the legend in the making that is Timothy Richard Tebow. Tebow is not a loser, he just doesn’t do it. In college he won two BCS National Championships and led the gators to an impressive 34-5 record as a starter. While at the University of Florida he also became the first sophomore to ever win the Heisman trophy. After...
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...Organizational Behavior Submitted To | | Submitted by | | Analysis of Cases Date: 13 December, 2013 Case#1 Treetop Forest Products Problem Statement The primary focus problem at treetops appears be lack of focus by management on packaging department; the packaging team at Treetop Forest is experiencing many problems. Their output was shrinking and affecting the rest of the departments adversely. The unproven employees were slacking off, not gelled together and were adopting norms that were not fitted with the company. Inventory costs and the risk of damaged stocks were also increasing. The quality of the finished products is also decreasing, resulting in a loss in the market share in the industry, hence being unable to compete with other companies. Because market was quite competitive. Cause of the problem As a result of there being no full time manager assigned to the packaging department the management at Treetop appears to have broken their psychological contract with the packaging department employees. Supervisor of other departments were bound to supervise packaging department as well, in addition to their normal duties. Social loafing was causing the decrease in productivity in the packaging team. The inclination to suppress physical or intellectual effort when performing a group...
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...the production of double wall tube for all application and had monopoly in the market. It enjoyed this for many years till 1992. With the industrial market getting more & more competitive, the OEMs (Refrigeration/ Air conditioner) started buying single wall tube from other vendors at lower rates. The company soon started losing money year on year and went into red. Bundy’s dark days had started. Employees however weren't too concerned and they would often misuse the resources. Every level of worker used to travel by air irrespective of the need to travel at all. Loyalty towards the company was touching a bottom. Product lines weren't competitive enough and quality was taking a back seat. Delegation of authority was missing. Market analysis and research...
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...be best. My thought is that at least one, if not more; of the current systems have an appropriate off the shelf application that would work for BAL’s procurement needs. Further investigation through the Materials Management Process Council should reveal an appropriate tool for BAL to use. In this case study I will outline the reasons for my decision and some of the potential cost savings involved. Statement of Issues The main issue of this case is to buy a new e-procurement application or to continue to wait for the best case scenario application to come along. It is an important decision that affects many aspects of the business. The potential to lose a client or a critical supplier is possible during this process. An in depth analysis of the situation must be conducted prior to any move toward a process change. Initially, change is difficult in any organization. A new process or system could require retraining or reassignment of staff. Externally, the client may lose faith in the supplier if continued shortages or delays occur during the implementation period of a new process. Criteria There are many characteristics to a good decision in this case. The first would be if the outcome was cost neutral or within the budget laid out...
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...Business Research Report Compensation Strategies for 2014 Assessment Code: RWT1 Student Name: Student ID: Date: 9/15/13 Table of Contents Executive Summary Introduction Research Findings Salaried/Hourly Compensation Commission/Productivity-Based Compensation Longevity Compensation Recommendations6 Conclusion7 References8 Executive Summary This report reviews three different compensation strategies PepsiCo can develop and implement within all of our PepsiCo. Brands and businesses for our employees. Compensation is one of the most important and rewarding factors for our employees based on our organizational health survey conducted in 2011, so a thoughtful and thorough approach should be taken as we think about changing the way in which our companies reward our employees for the work they perform on a daily basis. Salary and hourly compensations are easy and constant ways of paying the employees of our companies. Salary and hourly compensation can be a set wages employees will earn based on their job description. This wage will not change based on seniority or merit. The stability of this type of compensation system is appealing to employees as they are aware of how much income they will receive on a regular basis. Hourly based pay has very little room for opportunity of growth for the employees. Commission/productivity based pay also known asperformance based pay is a relatively common and popular approach to compensation where the employee is paid by...
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...Management 303 SWOT Analysis MANDATORY OUTLINE I. Organization History, including a Mission Statement if possible (10 points) According to the website About McDonald's, McDonald's is been in business since 1940. Dick and Mac McDonald open the first McDonald's as a BBQ restaurant in San Bernardino, California. "It was a typical drive-in with a large menu and car hop service." McDonald's mission statement states: "McDonald's brand mission is to be our customers' favorite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience." (http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html) II. Organizational Strengths and Weaknesses (40 points) A. First Organizational Strength 1. According to the website Ezine Articles, McDonald's has a strong global presence and is considered as a market leader in both the domestic as well as the international markets. 2. "It is a global brand that owns 31,000 restaurants serving in 120 countries. Of these 31,000 restaurants at least14,000 restaurants are situated in the US." (http://ezinearticles.com/?McDonalds-Business-Analysis&id=687438) B. Second Organizational Strength 1. According to the website Wordpress, McDonald's uses economies of scale for reducing the...
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...started the production of double wall tube for all application and had monopoly in the market. It enjoyed this for many years till 1992. With the industrial market getting more & more competitive, the OEMs (Refrigeration/ Air conditioner) started buying single wall tube from other vendors at lower rates. The company soon started losing money year on year and went into red. Bundy’s dark days had started. Employees however weren't too concerned and they would often misuse the resources. Every level of worker used to travel by air irrespective of the need to travel at all. Loyalty towards the company was touching a bottom. Product lines weren't competitive enough and quality was taking a back seat. Delegation of authority was missing. Market analysis and...
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...BASICS OF SIX SIGMA TÜV SÜD South Asia 1 9/14/2007 INTRODUCTION Participants • Names • Roles • Expectations from this training TÜV SÜD South Asia 2 9/14/2007 What is Six Sigma TÜV SÜD South Asia 3 9/14/2007 What is Six Sigma? • Sigma is a measurement that indicates how a process is performing Six Sigma stands for Six Standard Deviations (Sigma is the Greek letter used to represent standard deviation in statistics) from mean. Six Sigma methodology provides the techniques and tools to improve the capability and reduce the defects in any process. Six sigma is a fact-based, data-driven philosophy of improvement that values defect prevention over defect detection. • • TÜV SÜD South Asia 4 9/14/2007 What is Six Sigma? • Philosophy: The philosophical perspective views all works as a processes that can be defined, measured, analyzed, improved & controlled (DMAIC). Processes require inputs & produce outputs. If you control the inputs, you will control the outputs. This is generally expressed as the y= f (x) concept. • Set of Tools: Six Sigma as a set of tools includes all the qualitative and quantitative techniques used by the six sigma expert to drive process improvement. A few such tools include statistical process control (SPC), Control charts, failure mode & effects analysis, process mapping etc. TÜV SÜD South Asia 5 9/14/2007 What is Six Sigma? • Methodology: This view of Six Sigma recognizes the underlying ...
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