...Bringing It Altogether Karla Alvarez Professor Becky Gilliland HSA 505 – Health Services Strategic Marketing March 17, 2013 Bringing It Altogether Marketing healthcare services and products presents unique challenges compared to other consumer goods and services, because it deals with health behaviors as opposed to just purchasing behaviors (Johnson, n.d.). Products are physical and tangible. They can be divided into non-durable goods and durable goods. A nondurable good is an item that can be consumed in some defined period of time. A durable good is a product that lasts over an extended period of time (Berkowitz, 2011). Products can also be classified by whom and for what the consumers of these products are purchased. Those products that are purchased by the final consumer are known as consumer goods, while those purchased for use in the manufacture of other products are referred as industrial products (Berkowitz, 2011). Furthermore, consumer goods can be classified by the amount of effort and manner of search the consumer uses in purchasing the product. Those that require little deliberation or search are known as convenience goods. Shopping goods are products in which the consumer takes the time to compare attributes, price, style and/or features. And specialty items are those that the consumer specifically seeks out (Berkowitz, 2011). Services, on the other hand, are intangible. Services are inconsistent, they cannot be owned or stored and...
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...“Stafford Deli Marketing Plan” Matthew DeMartino BUSN319 August 25, 2013 Professor Teague Table of Contents Executive Summary 3 Company Description 3 Strategic Focus and Plan 4 1. Mission Statement 4 2. Goals 4 3. Competitive Advantage 5 Situational Analysis 6 Market Product Focus 10 Marketing Program 14 Financial Data and Projections 19 Organizational Structure 20 Implementation 20 Evaluation and Control 21 Bibliography 22 Executive Summary: The marketing plan for Stafford Deli will demonstrate that there is an opportunity and need for a hometown style deli in the community of Stafford Township, New Jersey. Stafford Deli will have a creative and well balanced menu, coupled with healthy choices, to satisfy wants and needs in the community. Along with an upbeat and enthusiastic atmosphere, customers will be able to select from a wide variety of goods and receive a good quality meal, whether it is eat in, take-out, or delivery. This plan will provide in detail the actions necessary to launch the business which will be profitable and draw patronage to boost the economy of Stafford Township. Company Description: Stafford Deli is a vision of what is already available in most towns in the northern half of New Jersey. There are many hometown style delis the provide goods and services to many neighborhoods. However, due to the...
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...Mobile Technology and Social Networking in the Health Sector Introduction Rapid technological advances have brought about a new twist of operation in the health segment. Mobile computing devices and other portable devices such as iPods and iPads have redefined the relationship between computers and human beings. These technological advances signify substantial evidence of departure from computational paradigms, which necessitated users to explicitly interact with computing systems to achieve the expected results. The health sector is also demonstrating its pursuit to be in tandem with the changing technology. By using advanced methods, which are not substitutes, but techniques to improve monitoring of patients health, the sector has demonstrated the efficiency of the use of technology to monitor patients’ status even while at home. This global integration of operations from different applications enables data sharing, via image, and voice outputs. According to Magal and Word (2011), patient monitoring is indispensable to any health facility. Several departments are equipped with electrical and computing devices that facilitate the monitoring of patient status. Not only are these facilities meant for use in the health centers, but also, technology has opened up other platforms through which patients can share their experiences with other patients of similar conditions, and monitor their health progress without the need of visiting health centers physically. Comparison of Inpatient...
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...ASAN AUTISTIC SELF ADVOCACY NETWORK POLICY BRIEF • MARCH 2013 Organ Transplantation and People with I/DD: A Review of Research, Policy and Next Steps Ari Ne’eman, Autistic Self Advocacy Network Steven Kapp, University of California, Los Angeles Caroline Narby, Autistic Self Advocacy Network Introduction Since organ transplantation was introduced as a viable treatment option, people with disabilities have faced significant barriers to accessing the life-saving procedure. The Rehabilitation Act of 1973 prohibited discrimination on the basis of disability by entities receiving federal funds, and the Americans with Disabilities Act of 1990 extended this protection more broadly across other areas of society. However, it has historically been difficult to enforce federal civil rights law within the area of medical decision-making. Due to the lack of medical knowledge on the part of the average patient or family member, people with I/DD often face little recourse when denied transplantation or even referral for consideration for such a procedure. In the last twenty years, some progress has been made on this issue, yet the need for further action on the part of activists and policymakers remains exceptionally clear. Background … it has historically been difficult to enforce federal civil rights law within the area of medical decision-making. People with I/DD and Organ Transplantation: A History of Discrimination In 1995, Sandra Jensen, a 34-year...
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...a university in the South, and Emory College was looking to expand. Asa Candler, founder of The Coca-Cola Company, wrote the "million-dollar letter" to offer seed money, and he sweetened the deal by donating land in Atlanta. Emory University received a DeKalb County charter to build at its present location in 1915. The soft drink company president's brother was Emory alumnus and former president, Methodist Bishop Warren Candler, who returned to serve as its first chancellor on the new campus. The Atlanta-based Coca-Cola Company has given rise to family fortunes for the Candlers, the Woodruffs, the Goizuetas and others who have been extraordinarily generous to Emory. The philanthropy of these and other donors has enabled Emory's growth and empowered its ambition to become one of the nation's leading universities. It's unofficially considered poor school spirit to drink other soda brands on campus. In a city known for growth and change, Emory carefully cultivates a creative blend of old and new on campus. And all students, professors and staff members become part of the university's uniquely wonderful heritage (Emory, n.d.). Vision and Mission The Emory University School of Medicine is a leading institution with the highest standards in...
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...Concept Comparison and Analysis Across Nursing Theories Dana Montgomery NUR/513 Mary Nicks Abstract Define caring? Caring is a critical element of caring in the profession of nursing. It is the groundwork approach that is utilized in day to day practice. Many theories have been studied in regards to caring. For the purpose of this paper, I will be discussing Marilyn Ann Ray’s Theory of Bureaucratic Caring, Madeline Leininger’s Cultural Caring Theory, and Jean Watson’s Theory of Human Caring. The Theory of Bureaucratic caring was created for a more multifaceted institute while the Cultural Caring theory identifies the need for cultural awareness in caring. Theory of Caring describes caring in a more methodical approach. The meaning of caring respectively has similar qualities, but the approaches are entirely different. This paper will elucidate on these three theories of caring, compare and analyze their concept definitions, and apply a specific theory to practice. Caring is defined as feeling and displaying concern or empathy for others. Nursing has become more convoluted with advancing technology and continuous changes, it can be very challenging. For an individual to become an efficient nurse they must have a positive perception of what caring is as it has become a vital part of nursing. Concepts are essential to theory development and have often been referred to as the building blocks or structural components of theory (Chinn & Kramer 1999). As a core concept...
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...vision to maintain sustainability in the competitive market place. The second part of the paper outlines the situational analysis of the company. The situation analysis of the Coca-Cola Company is determined by SWOT analysis, customer analysis, competitor analysis, industry analysis, and company analysis. The external and internal analysis provides clear picture about the issues of the company. This profile of the report covers all features of the Coca-Cola Company that focus on the products and provides vibrant information about the commitment of the company towards business malfeasance. This is divided in to four sections that include positioning, point of difference, market objectives, and target market of the company. Responsible marketing and quality products are some prime objective of the Coca-Cola Company. The segmentation of the company is based on income, family size, and age. The position of the company on...
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...Family Health Risk Assessment Athena Farella RN, CVN NURS 3200 Professional Nursing Practice: Health Promotion in the Community Kean UniversityProfessor Denise Van Sandt – Smith MSN, RN Professor Ruth Gorrell MSN, RN Professor Keddi Koovits, MSN, RN Abstract The B family lives in Marlboro, New Jersey. They are a family of four leading a very busy daily routine. Through changes in family structure, work routines along with an increase in daily activities of the children Mr. and Mrs. B family express concerns about finding ways to incorporate nutrition, health and exercise into their daily routines. They are meeting with a nurse through in home visits to learn ways to promote a healthy diet and lifestyle. The B family, through education, health promoting behaviors and following proper nutrition guidelines have begun to reduce their risk of heart disease and obesity. Family Health Risk Assessment Identifying Data The B family is a middle class nuclear family living. Their family was a traditional nuclear family after the births of their children with Mr. B working and Mrs. B staying home with the children, but is considered slightly less than traditional as Mrs. B has returned to work. The B family is a dual-parent family living in a middle class suburban neighborhood in Marlboro, N.J. Both parents work full time outside of the home with Mr. B traveling frequently for work. Both children attend public schools and are bussed to and from school daily. Mrs...
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...& Johnson is an American multinational pharmaceutical, medical devices, and consumer packaged goods manufacturer founded in 1886. It is headquartered in New Brunswick, New Jersey and being listed among the Fortune 500. The corporation includes some 250 subsidiary companies with operations in over 57 countries and products sold in over 175 countries. Johnson & Johnson and its subsidiaries (the Company) have approximately 128,100 employees worldwide engaged in the research and development, manufacture and sale of a broad range of products in the health care field. The Company conducts business in virtually all countries of the world with the primary focus on products related to human health and well-being. Our Credo: Credo,a deeply held set of values that have served as the strategic and moral compass for generations of Johnson & Johnson leaders. * We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality. * We are responsible for our employees, the men and women who work with us throughout the world. We must respect their dignity and recognize the merit. * We are responsible to the communities in which we live and work and to the world community as well. * Our final responsibility is to our stakeholders...
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...to effectively produce service to society (Berman, Snyder, Kozier & Erb, 2008). The importance of nursing stemmed from the traditional female role as mother, wife, sister and daughter. As Berman et al (2008) posit, in these offices, females were naturally expected to be caregivers and nurturers both for their family members and the individuals in the community. The care these females provided was generally related to comfort and maintaining the physical health of the individuals within their care. Hence the historical beginnings of nursing has shaped the humanistic, altruistic, comforting and supporting roles that nurses have undertaken in today’s society. From a Caribbean perspective, nursing has cemented its importance in our afro-centric society due to the essential care giving role of the ‘nanas’, who were elderly slave women, on the plantation. Swaby (2005) asserts that these women were “...one of the best disposed and trustworthy women on the estate” whose responsibility was but not limited to “keeping the plantation hospital and the sick in it, to clean and prepare such foods as were prescribed”. Although this form of health care was somewhat crude and unorganised as remedies and patient care were more folklore and traditionally based than on medical procedures and evidence based practice, how these nurses performed their role was an allusion to the caring and reliable roles nurses would take on in the future. Since then, nursing has struggled to gain professional...
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...Foot Locker is a multinational retailer of athletic shoes with stores and support operations in North America, Europe, Australia, and Asia. The company's holdings include the chains Foot Locker (and its Kids and Lady store concept versions), Footaction USA, and Champs Sports. Since Woolworth's establishment in 1879, the business has been involved in general merchandising; in its incarnation as Veneto, however, the company focused on the retailing of athletic footwear and apparel. In 2001 Veneto renamed itself after its best-performing specialty chain, the Foot Locker athletic footwear shops. Foot Locker, Inc. is a specialty athletic retailer that operates approximately 3,400 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, and CCS retail stores, as well as its direct-to-customer channels, including Eastbay, footlocker.com and CCS.com, the Company is a leading provider of athletic footwear and apparel. The main purpose of footlocker is to be the global leading retailer of athletically inspired the shoes and apparel. Describe the products, services and customers of an organisation Major customers: Youth (age16 to 35) especially those who carry sports shoes and clothes are the main customers of the footlocker. Specially these days parents are very passionate buying branded shoes for their kids. Products and services: Footlocker is well know name retailer of Nike...
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...Making Fast Food Healthy: A Growing Market Liberty University BUSI 520 Making Fast Food Healthy: A Growing Market The Subway chain is the most well-known of the quick service restaurant (QSR) sub industry. All five of Subway’s similar competitors combined do not come close to the 27,021 locations that Subway currently owns in the United States; Quiznos has 5,200 locations (Quiznos, 2015), Firehouse Subs owns 850 locations (Firehouse Subs, 2015), Jimmy Johns has approximately 2,000 locations (Jimmy John's, 2015), Jersey Mike’s has 1,300 locations (Jersey Mike's, 2015), and Charley's Grilled Subs has over 500 locations (Charley's, 2015). The Subway chain is indisputably the world’s largest submarine sandwich chain with over 43,000 locations around the world (SUBWAY, 2015) and a brand value of $6.6 billion (Forbes, 2014). In this paper we will discuss how the Subway brand came to be so successful, what marketing strategies were used properly in the process, and conclude with what marketing strategies should continue to be implemented and what marketing strategies should be improved in order for Subway to maintain its success in the QSR industry. Background Information The “How” In 1965, 17 year old Fred DeLuca needed a way to fund his tuition to become a medical doctor. With a $1,000 loan from soon-to-be business partner Dr. Peter Buck, Fred founded Pete’s Super Submarines, known today as Subway Restaurants. The first store was opened in Bridgeport, Connecticut in August...
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...I. Executive Summary A third-party logistics provider (abbreviated 3PL, or sometimes TPL) is a firm that provides service to its customers of outsourced (or “third party”) logistics services for part, or all of their supply chain management functions. Third party logistics providers typically specialize in integrated operation, warehousing and transportation services that can be scaled and customized to customers’ needs based on market conditions and the demands and delivery service requirements for their products and materials. 3PL is defined as “a firm that provides multiple logistics services for use by customers. Preferably, these services are integrated, or bundled together, by the provider. Among the services 3PLs provide are transportation, warehousing, cross-docking, inventory management, packaging, and freight forwarding.“ Metro Combined Logistics Solutions Inc. is a third party provider of several companies here in the Philippines; one of them is the Johnson and Johnson Philippines Inc. Metro Combined is the third party provider for the management of the raw and packaging materials warehouse for the said company. Our group had our internship in the said warehouse wherein we were assigned to do several warehousing tasks. We were under the supervision of Mr. Engelbert Ranjo, the Assistant General Manager for Metro Combined and Operations Manager for the Johnson and Johnson account. During our internship we have observed that Johnson and Johnson is incurring a lot...
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...dismantle the public school system as we know it, and the door opener for the gravitation of for-profit companies to get right from the exploitation of a poor city, in need of the right vision to guide it back into sustainability. Is government oversight, the direction needed to build a promising tomorrow, in what is missing from the direction Camden is now viewed as or the get rich scheme companies have been waiting for to cash in on. The business end of school budgeting has relevancy, to the topic that Camden City now faces. The civil right movement generated several plans of action to help protect school districts from failing the constituents, the Equal Protection Clause, (Civil Right Clause, of 1964). In, 2011 the Governor of New Jersey, Chris Christie announced that Camden city schools lacked proper leadership, and began a campaign to takeover and usher the ailing school District into State compliance as the investing movement of Human Capitol, suggested by the Federal Board of Governor’s then chairman, Alan Greenspan, who deemed this the greatly necessity in elementary and secondary education reform requirement to drastically, produce sustainability in the 21st century through The Education Reform Act, (Brimley, R., V., Verstegen, D., A., and Garfield, R., R., 2012, p. 4). The Education allocation for spending as a business makes Education reform the largest gross domestic product (GDP) in...
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...PSYCHOLOGICAL SCIENCE This course aims at preparing students for a professional journey in the growing field of psychology by creating interest and developing an understanding of basic concepts of the discipline. Its major concerns include fostering capability to meet the challenges of self-discovery and effective participation in responding to the needs of society. With a vision to create a balance between society and the individual, the course intends to enable students in developing abilities needed for meeting the challenges and needs of the real world effectively. Along with it, students would also be encouraged to build a relationship with oneself, requisite for self discovery. To this end, the course emphasizes on building the conceptual foundations and acquiring psychological skills through classroom teaching/learning consisting of reflective as well as creative engagement in exercises, projects and hands on experiences. The teaching-learning of the programme would be organized through lectures, group discussions, experiential exercises, group projects, presentations, workshops and seminars. Students would be encouraged to connect to real life issues and participate in the programs and practices in the different social context. To this end practicum is incorporated as an important component in most of the papers with hands on training in the use of various research methods such as: laboratory experiments, field experiments, observation, testing, survey, interview, case...
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