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3-Ebusiness

In: Business and Management

Submitted By kimbeshe
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1 VIABILITY OF THE PRODUCT OR SERVICE THAT THE BUSINESS OFFERS IN AN ONLINE ENVIRONMENT

Bras My Size will offer intimate apparel online for plus sized women. To sale plus size lingerie online is an increasingly popular sales technique because it is the sale of a product or service, company-to-person, away from a retail location, saturated with sellers. Customers get to choose from numerous items at their leisure without having to ever leave their home. Lingerie is also a very private and intimate purchase so the ability to shop without being judged according to ones size or fetish is a major asset to sell intimate garments online. The company will offer a variety of bras which will include sports bras that range in size of 36DDD (D3) to 52L (D9). They will also offer a variety of styles and colors with special attention to underwire verses soft-cup with cushion straps. Plus sized maternity bras will be offered for the breast feeding mothers. The customer will be able to choose from many name brands, such as Bali, Elomi, Glamorise, Goddess, Hanes, Olga, Playtex, and Vanity Fair.
Benefits to company and customer include selling to a direct clientele, the prices of the plus size garments can be kept relatively lower than the leading retailer that sells items from a department store for an up charge that has to cover overhead fees. The targeted market will be plus size women from all over the world who want to feel sexy and beautiful without being judged because of their size. The items will be modeled by plus sized models so that the customer can get a genuine idea of the product on a woman with real curves. Most competitors cater to the thin model shaped woman to sale their lingerie which tends to target only small thin women without any awareness that women with curves are trying to purchase the same item only to be disappointed when they make the…...

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