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3 Year Marketing Plan

In: Business and Management

Submitted By zack1122
Words 2007
Pages 9
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Company G
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3-Year Marketing Plan

As you may already know Company G is looked up at in the world of electronics. Company G is at it again with its latest convenience in the kitchen. Company G is proud to announce its new Voice Activated Spice Rack (VASR). Mission Statement: “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
Product Description and Classification: The VASR comes in two different styles, black and the limited wood trimmed edition. Each can hold 32 different kinds of spices. Inside the spice rack is 32 separate holding cells for your selected spices. The spice is 6 inches tall, 8 inches wide and 12 inches long which take less space in your cupboards then compare to storing 32 different bottles of spices. With this revolutionary voice activated technology all you have to do is say how much of whatever spice you need, for ex: I need 1 tablespoon of red pepper flakes the spice rack then will fill order into a small bowl, it is as simple as that. With the revolutionary features of the VASR it provides the convenience of not having to sort through your cluttered cupboards looking for spices. The quality of your life is vastly improved because of no more burning food while looking for spices, and also more storage space in your cupboards because of the sleek and compact design of the VASR.
Consumer product classification: The VASR falls into the shopping goods product classification; because the VASR will provide years of quality service to the consumer. The VASR will use a specialized promotion campaigns for select consumers including busy moms and dads, avid cookers, and all who like to cook from scratch. Consumers in the small appliance market are consistently seeking for the...

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